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Product-Market Fit in a Nascent or Emerging Area by Amazon Alexa Head of Product

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Product Management presentation given during #ProductCon Online in July 2020 by Amazon Alexa Head of Product.

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Product-Market Fit in a Nascent or Emerging Area by Amazon Alexa Head of Product

  1. 1. www.productschool.com Product-Market Fit in a Nascent or Emerging Area by Amazon Alexa Head of Product
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. Hypothesis-based product development Product-Market Fit in a Nascent or Emerging or New Area
  6. 6. Neha Monga | Product Leader | @nemon
  7. 7. what do these products have in common?
  8. 8. Kyocera Visual Phone VP-210
  9. 9. FireTV remote and Alexa/Echo devices
  10. 10. Blue Apron, ClassPass, and Instagram
  11. 11. Hypothesis based product development If we created <the product or feature>, it will solve <a problem> for <customer persona> leading to <desired business outcome>
  12. 12. identify customer problem customer usage data problem statement ethnographic studies sales team feedback review s survey results customer forums insightsgap s
  13. 13. brainstorm possible solutions
  14. 14. define business outcome New user sign up conversion engagement CTR retention Repeat purchases
  15. 15. test, test, test…
  16. 16. Common mistakes “sales improved when we implemented A” but we also changed B, C and D (attribution) “more customers are clicking!” but no increase in sales (myopia) “my product usage increased” but another product is cannibalized (ignoring side effects) “engagement improved” but then went back to same/lower level (short-term vs. long term impact)
  17. 17. LinkedIn: https://www.linkedin.com/in/nehamo/ Twitter: https://twitter.com/nemon
  18. 18. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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