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Products Are About People by LinkedIn's Senior PM

Jasper Sherman-Presser, Senior Product Manager at LinkedIn argued that to be a great product manager, you first need to understand people. Then you need to understand people's problems and desires in order to build products that address them. He also said that you need to understand people's motivations to guide a team to build and deliver products and you need to be able to capture value in metrics that are people-centric.

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Products Are About People by LinkedIn's Senior PM

  1. 1. Products Are About People by LinkedIn's Senior PM
  2. 2. FREE INVITE Join 10,000+ Product Managers on
  3. 3. Product Management Courses
  4. 4. Coding for Managers Courses
  5. 5. Data for Managers Courses
  6. 6. Include @productschool and #prodmgmt at the end of your tweet Tweet to get a free ticket for our next Event!
  7. 7. Jasper Sherman Tonight’s Speaker
  8. 8. Products are about people Jonathan (Jasper) Sherman-Presser Senior Product Manager, LinkedIn
  9. 9. Understand people and their problems Enable the people on your team to solve them Measure success in people-friendly terms 1 2 3
  10. 10. A bit about me
  11. 11. To build great products, you need to understand people
  12. 12. Everything I learned about product management I learned by studying English and leading bicycle tours
  13. 13. 1 Products are made for people
  14. 14. “People aren’t about solutions. They’re about relief.”
  15. 15. 1a. Own the problem, not the solution
  16. 16. 1b. Great products make people feel something
  17. 17. Keep asking why
  18. 18. 2 Products are built by people
  19. 19. Product management is the process of getting to the right solution
  20. 20. Help the team be successful
  21. 21. Give the team a shared understanding of success
  22. 22. Being a great PM ≠ having all the answers
  23. 23. Being a great PM = giving the team tools to figure out the answers themselves
  24. 24. There’s no one best way to run a team
  25. 25. Understand what the team needs from you
  26. 26. What’s going well? What could be going better?
  27. 27. Team & process is a product too :)
  28. 28. 3 Metrics are for people
  29. 29. “We’ll know we’re successful when…”
  30. 30. Capture value to people Straightforward to measure Easy to understand Good metrics
  31. 31. Net Promoter Score
  32. 32. Tune within 30 seconds
  33. 33. Understand people and their problems Enable the people on your team to solve them Measure success in people-friendly terms 1 2 3
  34. 34. Q&A linkedin.com/in/jshermanpresser @jasperjonathan
  35. 35. Part-time Product Management Courses

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  • syerram

    Apr. 11, 2021

Jasper Sherman-Presser, Senior Product Manager at LinkedIn argued that to be a great product manager, you first need to understand people. Then you need to understand people's problems and desires in order to build products that address them. He also said that you need to understand people's motivations to guide a team to build and deliver products and you need to be able to capture value in metrics that are people-centric.

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