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Scaling Your Role as a PM in a Large
Organization by Google PM
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Management Certificate™
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Level up your team’s Product
Management skills
Rio Akasaka
T O N I G H T ’ S S P E A K E R
Scaling Your Role as a PM
in a Large Organization
and do the things that matter most
Scaling Your Role as a PM
in a Large Organization
@rioakasaka
How do you measure
success for a PM?
How do you measure
success for a product?
I will succeed when I’ve
put myself out of a job
sort of
PMs leverage personality and influence, but often have no authority
PMs expect they should execute on vision, strategy, roadmap
… but they end up spending most of their time firefighting
… but they end up spending most of their time firefighting
PMs in agile organizations are happier and less likely to leave
Would you call your
organization agile?
Leadership
Program management
Engineering
Leadership
Program management
Engineering
Product management
Product management
PMs want to lay the groundwork for vision and strategy
But cannot do so if they’re firefighting
We also know that PMs succeed most in agile
organizations
Where success is measured by empowered, cohesive,
entrepreneurial teams...
TRUST
SPACE FOR CONFLICT
COMMITMENT
ACCOUNTABILITY
FOCUS ON
RESULTS
Good teams are
built on trust
ABSENCE OF
TRUST
FEAR OF CONFLICT
LACK OF COMMITMENT
AVOIDANCE OF
ACCOUNTABILITY
INATTENTION
TO
RESULTS
Five dysfunctions
of a team
Patrick Lencioni
TRUST
SPACE FOR CONFLICT
COMMITMENT
ACCOUNTABILITY
FOCUS ON
RESULTS
Good teams are
built on trust
Influence only
succeeds if
there is trust
1. Get out of the way.
2. Don’t sell the vision,
sell the problem.
2. Bring UX, Eng and PM
together, as often as
possible; form the agile
team built on trust.
3 steps to scale your role
as a PM
There is such a thing as
micromanaging a
product
1. Get out of the way.
2. Don’t sell the vision,
sell the problem.
2. Bring UX, Eng and PM
together, as often as
possible; form the agile
team built on trust.
3 steps to scale your role
as a PM
I am hiring __________ to do
_____________.
INSERT YOUR
PRODUCT
1. Get out of the way.
2. Don’t sell the vision,
sell the problem.
3. Bring UX, Eng and PM
together, as often as
possible; form the agile
team built on trust.
3 steps to scale your role
as a PM
With any successful design solution, it requires
a deep understanding of the technical
constraints, and having been able to
collaborate with the engineering teams on a
daily basis has allowed for a well thought out
app that balanced product, design, and
engineering perspectives.
3 steps to scale
your role as a PM
PM success comes down to influence, and with it, trust
One way to develop trust is to empower your Eng and UX
teams to think like PMs.
Data and user-driven prioritization in the face of constrained
resources is a skill everyone should have.
Once set up this way, it frees you the time to execute on the
vision work that only you can do.
With this, you’re building more agile organizations.
Thank you
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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Scaling Your Role as a PM in a Large Organization by Google PM

Editor's Notes

  1. If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
  2. Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
  3. As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
  4. Tonight's talk is “ [TITLE] ” with [NAME]. Welcome, [NAME].
  5. Hold on
  6. Eisenhower Matrix
  7. By making everyone around me a PM
  8. 1011 respondents from 59 countries
  9. https://productmanagementfestival.com/survey/
  10. https://productmanagementfestival.com/survey/
  11. https://productmanagementfestival.com/survey/
  12. https://www.mckinsey.com/business-functions/organization/our-insights/the-five-trademarks-of-agile-organizations
  13. 1 “Recognizing the abundance of opportunities and resources available to us, we succeed by co-creating value with and for all of our stakeholders.” 2. To: “When given clear responsibility and authority, people will be highly engaged, will take care of each other, will figure out ingenious solutions, and will deliver exceptional results.” 3. To: “We live in a constantly evolving environment and cannot know exactly what the future holds. The best way to minimize risk and succeed is to embrace uncertainty and be the quickest and most productive in trying new things.” *away from the hippo 4. To: “Effective leaders empower employees to take full ownership, confident they will drive the organization toward fulfilling its purpose and vision.” 5. To: “Technology is seamlessly integrated and core to every aspect of the organization as a means to unlock value and enable quick reactions to business and stakeholder needs.”
  14. In fact, one of the things I celebrate is when PMs are willing to deprecate a feature.
  15. Disagree and commit So what have we established so far PMs want to lay the groundwork for vision and strategy But cannot do so if they’re firefighting We also know that PMs succeed most in agile organizations Where success is measured by empowered, cohesive, entrepreneurial teams Who we know must have, above all else, trust
  16. Disagree and commit So what have we established so far PMs want to lay the groundwork for vision and strategy But cannot do so if they’re firefighting We also know that PMs succeed most in agile organizations Where success is measured by empowered, cohesive, entrepreneurial teams Who we know must have, above all else, trust
  17. Disagree and commit So what have we established so far PMs want to lay the groundwork for vision and strategy But cannot do so if they’re firefighting We also know that PMs succeed most in agile organizations Where success is measured by empowered, cohesive, entrepreneurial teams Who we know must have, above all else, trust
  18. And people trust you if you are: Honest Open Consistent Humble Kind Responsible Trust goes both ways
  19. Richard Branfield, CEO of Fresh Tilled Soil, once said: a leader’s influence is judged by their absence. It’s what happens when the leader walks out of the room. It’s the behavior of your team when you’re nowhere in sight.
  20. Richard Branfield, CEO of Fresh Tilled Soil, once said: a leader’s influence is judged by their absence. It’s what happens when the leader walks out of the room. It’s the behavior of your team when you’re nowhere in sight.
  21. Richard Branfield, CEO of Fresh Tilled Soil, once said: a leader’s influence is judged by their absence. It’s what happens when the leader walks out of the room. It’s the behavior of your team when you’re nowhere in sight.
  22. Paul Buchheit, Sanjeev Singh Maps: Lars and Jens Rasumussen YouTube: Chad Hurley, Steve Chen, and Jawed Karim Chrome: Ben Goodger Google Search Android: Rich Miner, Nick Sears, Chris White, and Andy Rubin
  23. In fact, one of the things I celebrate is when PMs are willing to deprecate a feature.
  24. Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!