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Start a Movement - How to Create and Lead Transformational Change by Atlassian VP of Product

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Product Management presentation given during #ProductCon Online in November 2020 by Atlassian VP of Product.

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Start a Movement - How to Create and Lead Transformational Change by Atlassian VP of Product

  1. 1. JM Coaching & Training © 2020 www.pro u ts hool. om Start a Movement - How to Create and Lead Transformational Change by Atlassian VP of Product
  2. 2. CERTIFICATES Your Product Management Certificate Path Pro u t L rship C rtifi t ™ Full St k Pro u t M n g m nt C rtifi t ™ Pro u t M n g m nt C rtifi t ™ 20 HOURS40 HOURS40 HOURS
  3. 3. Corporate Training L v l up your t am’s Pro u t Manag m nt skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES it.ly/pro u t_r sour s COURSES
  5. 5. ANU BHARADWAJ | VP OF PRODUCT @ ATLASSIAN Ignite a Movement Lessons on leading transformational change
  6. 6. We believe behind every great human achievement, there is a team. Our mission is to unleash the potential of every team. OUR MISSION
  7. 7. What are movements? Why should you care? How do you start and sustain one?
  8. 8. Encourage, inspire and motivate employees to create and innovate change that will grow the company An organized effort to promote or attain an end MOVEMENTS TRANSFORMATIONAL LEADERSHIP
  9. 9. Top 7 business transformations of the last decade Harvard Business Review
  10. 10. Starting a movement
  11. 11. 100MMAU Long Term Goal
  12. 12. SaaS is the only way to hit that goal
  13. 13. COMPANY WIDE TRANSFORMATION Platform Ecosystem Marketing Sales Engineering Pricing Product Support
  14. 14. Leading a movement
  15. 15. LEAD WITH COURAGE, LEAD WITH LOVE
  16. 16. Open company, no bullshit Play as a team Build with heart & balance
  17. 17. EMBRACE CHAOS, MANAGE RATE OF CHANGE
  18. 18. Centralize Learning Focus on customer problems, experimental mindset & allow messiness in learning Radiate structural changes When new skills are strongly established, embed within teams Nurture the sapling and transplant when robust Strengthen key new skills Analytics, funnel instrumentation, observability - give new skills space to solidify
  19. 19. LEARN FROM OTHERS, BE TRUE TO YOURSELF
  20. 20. We want to automate the process of landing and expanding to any customer segment (via standardization, x-sell, up-sell etc.) unlike traditional companies that rely on large sales teams to do this proactively THE ATLASSIAN MODEL
  21. 21. • Automate x-flow via common identity & better product integrations • Optional bundles to purchase multiple products • Wall to wall coverage • Upsell users with complex requirements on premium editions Create suites so that it is impossible to buy each product standalone TRADITIONAL WAY THE ATLASSIAN WAY
  22. 22. Sustaining a movement
  23. 23. Inspired by www.xkcd.com
  24. 24. Navigate dancing landscapes: keep your eyes open, stay light on your feet LESSON 4
  25. 25. Uncertainty ≠ Risk : Play to win, don’t play to not lose LESSON 5
  26. 26. Science the shit out of it : A movement needs to be more correct than consistent LESSON 6
  27. 27. Lessons recap Embrace chaos, manage rate of change Change is messy, titrate your way into it Learn from others, stay true to yourself Play to your unique strengths Lead with courage, lead with ❤ Don’t be afraid to call bullshit and guide through change with compassion Uncertainty ≠ Risk Play to win, don’t play to not lose Science the shit out of it A movement needs to be more correct than consistent Navigate dancing landscapes Keep your eyes open, stay light on your feet
  28. 28. www.pro u ts hool. om Part-time Product Management Training Courses and Corporate Training

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