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The Six Product Lessons I Learned The Hard
Way by fmr eBay Sr PM
www.productschool.com
CERTIFICATES
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Product Leadership
Certificate™
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Management Certificate™
Product Management
Certificate™
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Training
Level up your team’s Product
Management skills
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BOOKS
EVENTS
JOB PORTAL
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bit.ly/product_resources
COURSES
Alexandra Tigan
The Six Product Lessons I Learned The Hard Way
A bit about me
Sr Product Manager
eBay, London
Consulting Product Roles
Condé Nast, etc., London
Sr Product Manager
The Royal Mail Group, London
Product Graduate, Owner and then
Manager
OVO Energy, London
Education
University of Oxford (UK)
Durham University (UK)
Disclaimer
The lessons and stories in this presentation are my own and
they do not represent the opinions of any organisation I
have been affiliated with.
Agenda
1. A little
knowledge is
a dangerous
thing
User
experience
Physical
Computing
HTML,
CSS,JS
2.The
title
doesn’t
make the
job
4.Perfect
is the
enemy of
good
enough
1. One
step at a
time is
good
walking
3.Lies,
damned lies
and
statistics
5.The
strength
of the
team is in
each
member
6.A
rolling
stone
gathers
no moss
What we call the
beginning is often
the end. And to make
an end is to make a
beginning. The end is
where we start from.
T.S. Eliot
Here we go...
Lesson 1
One step at a time is good walking
1. One step at a time is good walking
Livin’ la dolce vita
Has this always been this
hard?!
This is starting to
make sense
I chose this not because
it’s easy. I chose it
because it’s hard
*quote by Lao Tzu
1. One step at a time is
good walking
Tech
People
Design
Business
Product Process
*quote by Lao Tzu
❏ Theoretical product
knowledge is useful.
Practice is essential
❏ A good product manager is
a person with strong
multidisciplinary skills
❏ Genuine product manager
positions don’t tend to
be the typical 9-5 jobs
❏ There are no ‘best’ paths
into product
Created with Picsart
Created with Picsart
Lesson 2
The title doesn’t make the job
2. The title doesn’t
make the job
❏ Real product people
don’t ‘work in IT’ or
‘do project stuff’
❏ Product titles aren’t
an exact science
❏ There’s a fundamental
difference between
Product Owners and
Product Managers
❏ More senior job titles
depend on the company
hierarchy
1
Lesson 3
There are three types of lies: lies, damned lies
and statistics
2.There are three kinds
of lies: lies, damned lies
and statistics*
2
3
4
2.There are three kinds
of lies: lies, damned lies
and statistics*
❏ Product without data is
like swimming without a
stroke
❏ Data won’t tell you
what to build
❏ If in doubt, ask your
users BUT you can’t
rely on users telling
you what to do
❏ Users like change a lot
less than they say they
do
*quote by Mark Twain
5
Lesson 4
Perfect is the enemy of good enough
4. Perfect is the enemy
of good enough
❏ 95% of new products
fail*
❏ Without good discovery
practices your team is
a feature team
❏ Small increments have
the biggest impact
❏ Don’t fall into the
‘cemetery of features’
trap
*https://www.inc.com/marc-emmer/95-percent-of-new-products-fail-here-are-6-steps-to-make-sure-yours-dont.html
6
Lesson 5
The strength of the team is in each member
5. The strength of the
team is in each
member
❏ Product is a team sport
❏ Your superpower is the
ability to influence
without authority
❏ Your ‘immediate’ team
is as important as your
‘extended’ team
❏ Your users are also
part of our team
❏ Don’t underestimate the
importance of
stakeholder mapping
*quote by Phil Jackson
For me there are 1,600 superstars in Mercedes.
But the strength of the team is every single
individual. I cannot drive the car, I am not
able to design an aerodynamic surface but I try
to understand everything about the guy who can
and I try to provide a framework for these
individuals to perform at their best.
Toto Wolff - CEO, Team Principal and co-owner of
the Mercedes-AMG Petronas F1 Team
7
Lesson 6
A rolling stone gathers no moss
6. A rolling stone
gathers no moss
❏ Theoretical product
knowledge, best
practises and
disciplines are
constantly evolving
❏ No two products are the
same
❏ Users’ expectations are
ever changing. Learning
to adapt is a must, not
a nice-to-have
❏ Leadership is a tough
but incredibly
rewarding nut to crack
8
Reference
Sources of images used:
1:Personal account on LinkedIn
2:https://www.moneysupermarket.com/broadband
/speed/
3:https://www.inorthumberland.org.uk/availab
ility-checker/
4:https://www.moneysupermarket.com/broadband
/packages/
5:https://heap.io/resources/webinars/webinar
-how-to-use-data-to-drive-product-decisions
6:https://tenor.com/view/ted-lasso-mvp-gif-1
8590092
7:https://www.linkedin.com/company/mercedes-
amg-petronas-formula-one-team/life/695a8b20-
cde8-4d69-85f2-54506479b352/?scrollTo=photos
8:https://www.linkedin.com/company/mercedes-
amg-petronas-formula-one-team/life/695a8b20-
cde8-4d69-85f2-54506479b352/?scrollTo=photos
9: http://gph.is/2cO3bbq
Contact & Feedback
Alexandra Tigan
www.linkedin.com/in/alexandra-tigan/
P.s. I love feedback. Really
Thank you!
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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The Six Product Lessons I Learned The Hard Way by fmr eBay Sr PM

  • 1. The Six Product Lessons I Learned The Hard Way by fmr eBay Sr PM www.productschool.com
  • 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™
  • 3. Corporate Training Level up your team’s Product Management skills
  • 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  • 5. Alexandra Tigan The Six Product Lessons I Learned The Hard Way
  • 6. A bit about me Sr Product Manager eBay, London Consulting Product Roles Condé Nast, etc., London Sr Product Manager The Royal Mail Group, London Product Graduate, Owner and then Manager OVO Energy, London Education University of Oxford (UK) Durham University (UK)
  • 7. Disclaimer The lessons and stories in this presentation are my own and they do not represent the opinions of any organisation I have been affiliated with.
  • 8. Agenda 1. A little knowledge is a dangerous thing User experience Physical Computing HTML, CSS,JS 2.The title doesn’t make the job 4.Perfect is the enemy of good enough 1. One step at a time is good walking 3.Lies, damned lies and statistics 5.The strength of the team is in each member 6.A rolling stone gathers no moss What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from. T.S. Eliot
  • 10. Lesson 1 One step at a time is good walking
  • 11. 1. One step at a time is good walking Livin’ la dolce vita Has this always been this hard?! This is starting to make sense I chose this not because it’s easy. I chose it because it’s hard *quote by Lao Tzu
  • 12. 1. One step at a time is good walking Tech People Design Business Product Process *quote by Lao Tzu ❏ Theoretical product knowledge is useful. Practice is essential ❏ A good product manager is a person with strong multidisciplinary skills ❏ Genuine product manager positions don’t tend to be the typical 9-5 jobs ❏ There are no ‘best’ paths into product Created with Picsart Created with Picsart
  • 13. Lesson 2 The title doesn’t make the job
  • 14. 2. The title doesn’t make the job ❏ Real product people don’t ‘work in IT’ or ‘do project stuff’ ❏ Product titles aren’t an exact science ❏ There’s a fundamental difference between Product Owners and Product Managers ❏ More senior job titles depend on the company hierarchy 1
  • 15. Lesson 3 There are three types of lies: lies, damned lies and statistics
  • 16. 2.There are three kinds of lies: lies, damned lies and statistics* 2 3 4
  • 17. 2.There are three kinds of lies: lies, damned lies and statistics* ❏ Product without data is like swimming without a stroke ❏ Data won’t tell you what to build ❏ If in doubt, ask your users BUT you can’t rely on users telling you what to do ❏ Users like change a lot less than they say they do *quote by Mark Twain 5
  • 18. Lesson 4 Perfect is the enemy of good enough
  • 19. 4. Perfect is the enemy of good enough ❏ 95% of new products fail* ❏ Without good discovery practices your team is a feature team ❏ Small increments have the biggest impact ❏ Don’t fall into the ‘cemetery of features’ trap *https://www.inc.com/marc-emmer/95-percent-of-new-products-fail-here-are-6-steps-to-make-sure-yours-dont.html 6
  • 20. Lesson 5 The strength of the team is in each member
  • 21. 5. The strength of the team is in each member ❏ Product is a team sport ❏ Your superpower is the ability to influence without authority ❏ Your ‘immediate’ team is as important as your ‘extended’ team ❏ Your users are also part of our team ❏ Don’t underestimate the importance of stakeholder mapping *quote by Phil Jackson For me there are 1,600 superstars in Mercedes. But the strength of the team is every single individual. I cannot drive the car, I am not able to design an aerodynamic surface but I try to understand everything about the guy who can and I try to provide a framework for these individuals to perform at their best. Toto Wolff - CEO, Team Principal and co-owner of the Mercedes-AMG Petronas F1 Team 7
  • 22. Lesson 6 A rolling stone gathers no moss
  • 23. 6. A rolling stone gathers no moss ❏ Theoretical product knowledge, best practises and disciplines are constantly evolving ❏ No two products are the same ❏ Users’ expectations are ever changing. Learning to adapt is a must, not a nice-to-have ❏ Leadership is a tough but incredibly rewarding nut to crack 8
  • 24. Reference Sources of images used: 1:Personal account on LinkedIn 2:https://www.moneysupermarket.com/broadband /speed/ 3:https://www.inorthumberland.org.uk/availab ility-checker/ 4:https://www.moneysupermarket.com/broadband /packages/ 5:https://heap.io/resources/webinars/webinar -how-to-use-data-to-drive-product-decisions 6:https://tenor.com/view/ted-lasso-mvp-gif-1 8590092 7:https://www.linkedin.com/company/mercedes- amg-petronas-formula-one-team/life/695a8b20- cde8-4d69-85f2-54506479b352/?scrollTo=photos 8:https://www.linkedin.com/company/mercedes- amg-petronas-formula-one-team/life/695a8b20- cde8-4d69-85f2-54506479b352/?scrollTo=photos 9: http://gph.is/2cO3bbq
  • 25. Contact & Feedback Alexandra Tigan www.linkedin.com/in/alexandra-tigan/ P.s. I love feedback. Really
  • 27. www.productschool.com Part-time Product Management Training Courses and Corporate Training