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The Skills to Become a Director, VP, or CPO by Facebook VP of Product

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Product Management presentation given during #ProductCon Online in July 2020 by Facebook VP of Product

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The Skills to Become a Director, VP, or CPO by Facebook VP of Product

  1. 1. www.productschool.com The Skills to Become a Director, VP, or CPO by Facebook VP of Product
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. The skills it takes to become Director, VP and CPO Nikhyl Singhal • July 9, 2020
  6. 6. How to advance in your PM career? ● Path to Manager is clear & consistent ● Path to Director, VP and CPO is unique for each person and company Goal for this presentation ● Explain what boss does and their boss ● Describe skills at different exec levels ● Important input in 10 year career plan (article available on my Medium)
  7. 7. About Nikhyl Co-founder & CEO ● Cast Iron Systems (acquired by IBM) ● SayNow (acquired by Google) Product Executive ● Google (Director for Hangouts, Photos) ● Credit Karma (Chief Product Officer) ● Facebook (VP for News Feed) Career coaching & Mentorship ● 50+ leaders, mostly in PM ● Focus on diversity, future executives
  8. 8. Comparing titles 1. PM function gets more complex with more products, people 2. Director at ‘Drunken Walk’ ≠ Director at Scale 3. VP at hypergrowth == Director at Scale 4. For simplicity, we’ll stick with Scale for titles going forward
  9. 9. How Director, VP and CPO roles are different 1. Product scope 2. Trust & collaboration 3. Team building 4. Strategic skills
  10. 10. Product Scope Director Well-defined product area Ex: Google Hangouts, Google Photos VP Suite of products or complete product line Ex: Facebook News Feed CPO Complete set of company’s products Ex: Credit Karma app Challenge: more breadth means less depth
  11. 11. Trust & Collaboration Director Trust your own product team Skill: make decisions with less information VP Trust other product leaders across company Skill: learn & influence different product cultures CPO Trust other C-level execs (incl. biz teams & CEO) Skill: set accurate expectations with execs with product opinion but little background, training
  12. 12. Team Director Influence your PMs Skill: teach your managers to manage VP Influence your Directors Skill: recruit execs, diversify team, fix process CPO Influence complete PM team & product culture Skill: introduce new products, process, skills while scaling what’s working
  13. 13. Strategy Director Avoid pure focus on execution Skill: which features & resources, what sequence VP Avoid silos – product that looks like org chart Skill: directors and your peers need to work together to produce blended product CPO Avoid focusing on today instead of tomorrow Skill: storytelling how products fit into company vision, signaling how product team will get there
  14. 14. Conclusion 1. Directors, VPs and CPOs require very different skills to succeed 2. Not everyone is capable or will enjoy becoming an executive 3. Build a long term career plan
  15. 15. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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