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Uncovering the World of Platform/Backend PM by Skyscanner Sr PM

Main Takeaways:

-It is as much fun to be a platform PM as a frontend/UX driven PM
-Invest in building and maintaining relationships
-Embrace communication-Be the voice of the user and the business to the team, and a spokesperson of the team to the business

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Uncovering the World of Platform/Backend PM by Skyscanner Sr PM

  1. 1. www.productschool.com Uncovering the World of Platform/Backend PM by Skyscanner
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. Uncovering the world of platform product management Nayana Chandrashekar
  6. 6. Why • Very likely to bump into platform product management in your career • Critical role as a PM • Different environment, and hence requires different approach from that of working on frontend/UI
  7. 7. Agenda 1. Intro to platform product management 2. How is it different, and challenges 3. Tips
  8. 8. About me… Engineering in Computer Science, India Software Engineer, IBM MBA, Esade, Barcelona Product Manager, Startups Senior Product Manager Product Manager, eDreams Odigeo SaaS platform, payments, order management, catalog management Booking platform, partner integrations, search speed, multiple APIs
  9. 9. Platform and Platform PMs Opportunity to work on some really cool things API Payments, partner APIs, Platforms Experimentation tool Database
  10. 10. No need to have a technical background to be a platform PM
  11. 11. How is it different?
  12. 12. • Same product management skills, applied differently
  13. 13. Research & data Understanding who you are building the product for Understanding underlying problem Experimentation Care about outcomes Same product management skills, applied differently
  14. 14. • Same product management skills, applied differently • 2 sets of users – internal and end users. Platform products are usually an enabler for user facing products
  15. 15. API Payments, partner APIs, Platforms Experimentation tool Database 1 2
  16. 16. • Same product management skills, applied differently • 2 sets of users – internal and end users. Platform products are usually an enabler for user facing products • Product evangelism is hard • Product-led vs engineering-led • Thinking long term, and thinking broad • Expensive to pivot – crucial to validate risks (value, viability) before building out the system • Much harder and complex problems
  17. 17. Tips to be good at platform PM
  18. 18. Really own your product - Understand what the product is, how it works, how it impacts end users
  19. 19. Be clear on the big picture. Connect the dots
  20. 20. Focus on delivery - right things, in the right order, incrementally
  21. 21. Invest in building relationships
  22. 22. Building Relationships • Find your space, clarify your role, and how you are going to add value • Discuss boundaries – careful about overstepping on your engineering lead • Spend time with the team • Leave the ‘how’ to the engineers • Ask questions, challenge, but also know when to give in
  23. 23. Embrace communication
  24. 24. Communication • Visualise the product • Share team’s work with rest of the company • Bring the context from other parts of the company to the team • Share learnings/impact/outcome, connect the work back to why
  25. 25. Summary • Own your product - Understand what the product is, how it works, how it impacts end users • Big picture. Connect the dots • Deliver right things, in the right order, incrementally • Invest in building relationships • Embrace communication
  26. 26. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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