Main Takeaways: 1. Before the interview, set clear goals and align with your team: -What do we want to learn at a high level? -What questions do we want to ask? -What types of interviews do we want to conduct? 2. During the interview, focus on the customer ("the customer is king/queen"): -Use the 80/20 rule and listen 80% of the time and talk 20% -Make the customer feel at ease by treating the meeting as a conversation, not an interview -Ask open-ended questions and... listen 3. After the interview, debrief with your team: -What went well and what can be improved? -What were the big takeaways? -Share big takeaways with the whole team and start prioritizing!