5. Hi! I’m Rafa Nascimento
● Brazillian Sr Product Manager @ Uber
● 20 years in the tech industry
● 10 years in leadership and Product Management
● Built the personal financial planning tool Vai Sobrar!
● Builds technologies that better our everyday lives
7. The PM is responsible for evaluating opportunities
and determining what gets built and delivered to customers.
Source: Inspired, Cagan
8. ● Deep knowledge of the customer
● Deep knowledge of the data
● Deep knowledge of the business/product
● Deep knowledge of the industry/market
Source: Inspired, Cagan
9. “Like a CEO, the product manager must deeply understand
all aspects of the business.” - Marty Cagan
23. ● Build cross-organizational solutions
● Optimal verbal and written communication
● Lead and organize complex, multi-quarter projects
● Curiosity and domain expertise
● Balance short-term goals and long-term vision
● Influence business decisions based on data and metrics
● Operate between detailed technical situations and strategic business situations
● Interpersonal skills
● Build consensus
● Navigate ambiguity
● Tech and business savvy
● Storytelling with data
● Own the end-to-end experience
● Holistic view
● Passion for user experience
● Experimentation
● Strong technical skills
24. ● Execute cross-organizational projects
● Optimal verbal and written communication
● Domain/Industry/Market expertise
● Strategic thinking
● Analytical influence and decision-making
● Interpersonal skills
● Tech and business savvy
● Own the end-to-end experience
25. The average PM job posting The essential PM
● Execute cross-organizational projects
● Optimal verbal and written communication
● Domain/Industry/Market expertise
● Strategic thinking
● Analytical influence and decision-making
● Interpersonal skills
● Tech and business savvy
● Own the end-to-end experience
● Deep knowledge of the customer
● Deep knowledge of the data
● Deep knowledge of the business/product
● Deep knowledge of the industry/market