Main takeaways:
-Responsibilities that come with each 'P'
-Difference between these 3 roles in different organisations
-Learnings from product/ program management experience i have had over these years
7. Product Management
Product Management is at the
intersection of business,
design, and technology
bringing together the strategic
priorities, end user feedback,
and market trends to develop
a technology roadmap to
support short term priorities
and a longer term vision.
8. Different phases of product/ feature development
Vision
Setting strategy, vision &
pitching
Spec
Build plans, designs,
specifications & metrics
Build
Progress & Monitor
Operate
Listen & Evangelize
• Ideation sessions with
partners
• Open ended customer
interviews/ surveys
• Engagement with
Marketing and Design
• Sharing plans with
internal stakeholders
• Hypothesis exploration
• Requirement
specification doc reviews
• Communications on plan,
progress and adjustment
• OKR creation and
monitoring
• Sprint planning
• Active participation in
listening channels
• Ongoing status comms
and highlighting of risks
• Customer engagements and
surveys on product use
• Metrics monitoring
• Clear comms on the impact
of product in market
• Adjustments to plan and
vision, based on customer
listening systems
• Providing insights and data
back to Engineering partners
9. User Research
Design
Marketing
Engineering
Product Management
Direct customer and partner
engagements, data-driven decisions,
defining the strategy and vision
Product management & other disciplines
Customer Insights
User Experience
Craftsmanship
Design
Marketing
Engineering
Product Management
Product messaging, customer
acquisition, usage, retention,
monetization
Iteration plans
Direct customer and partner
engagements, data-driven
decisions, defining the strategy
and vision
10. Project Management
Project management is the application of processes, methods,
skills, knowledge and experience to achieve
specific project objectives according to the project acceptance
criteria within agreed parameters.
13. Program Management
Program Management is the centralized and coordinated
management of different but related projects in order to
achieve broad strategic objectives and benefits.