Main takeaways:
- Key differences between B2B and B2C Product Management
- How to be successful in each
- How to successfully transition between the two
13. Let’s Define - B2C
“Transactions conducted directly between a company and consumers who are the end-users of its
products or services”
Examples:
Through the ‘PM lense’:
Solving a need for individual consumers, making their lives easier and better
14. Let’s Define - B2B
Through the ‘PM lense’:
Solving a company’s business problem, making their lives easier and better
“Transaction conducted between companies, rather than between a company and individual
consumers”
Examples:
16. Who are your users?
Buyers & Users (sometime versus)
Role segmentation
Names and faces
Users are buyers
No roles, albeit different audiences
Data points and stats
B2CB2B
17. What do they need?
Features
Deep understanding
Buy-in / Relationship
Usability
Discover / Serendipity
Value for money
B2CB2B
18. Monetization and Growth
Customers will pay if there’s value/ROI
Licenses, usage based pricing
Start with 1, grow to 10’s, 100’s...
Convince to pay
Pay directly
Start with 100/1000 grow to thousands, millions..
B2CB2B
19. PM Practices
B2CB2B
Discovery/Ideation
Direct requests, regulations,
strategic opportunities
Data, research, analysis
Validation Face to Face, prototype A/B testing, MVPs
Design/UX Features/Usability Usability/Features
Building Relatively big chunks (still
agile)
Small changes
Launching Training/enablement,
support, test partner
GTM, rollout plan
Iteration Direct feedback, sales Data, trends, sales
20. Transition to B2B Product Management
- Domain expertise can go a long way
- Previous experience in B2B (even outside of product) makes it easier to
understand the personas
- Enjoy complex, multi layered problems
- Thinking at scale (not just growth)
21. Transition to B2C Product Management
- Design orientation
- Understand how to turn data into insights
- Be “vocal” (blogs, communities, etc.)
- Pitch an improvement
22. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design and Product Leadership courses in San
Francisco, Silicon Valley, New York, Santa Monica, Los Angeles,
Austin, Boston, Boulder, Chicago, Denver, Orange County,
Seattle, Bellevue, Washington DC, Toronto, London and Online