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Introduction to Entrepreneurship
Elective Subject at Ateneo GSB
Introduction to
Entrepreneurship
Lecture v.3
Elective subject at Ateneo
GSB
Common
understanding
of entrepreneur
•The boss
•The business owner
(Unternehmer)
•The smart guy
•The business
founder
Origin – entreprendre
undertaker
The high batting average
(success rate) disproves
this stereotype
Some definitions
“Making the world
forever new” – George
Gilder
“Creative destruction” by
Joseph Schumpeter
“Entrepreneurship
disrupts, upsets
disorganizes”
Joseph Schumpeter’s book,
Capitalism, Socialism, and
Democracy, proposes that
America be transformed
through a process of
"creative destruction."
“Theory of Economic
Dynamics”
“Shifts economic
resources out of lower
into area of higher
productivity and greater
yield” – J.B. (a
Frenchman in 1800s)
• Walt Disney’s definition
“….to do things and make
things which will give
pleasure to people in new
and amazing ways. ….It is
magic!
*From the lecture given by Larry Farrel at SBMA, August 7, 2002
and at UAP, October 30, 2009.
It is “MAGIC” – Walt
Disney
SIMPLY
AMAZING!
Entrepreneurship involves:
• MAGIC – soft issues • LOGIC – hard issues
Definition by Timmons
“Creating something from
practically nothing”
“Doing something instead
of just talking”
“Creating new products
and services with
resources that one has no
control of” - HBS
“Adventure into the
unknown, of what is yet
to be”
“Finding new business
opportunities;
expansion of existing
business” – Carl Voigt
of USC
“Creating new products
and service” – Dr. Ed
Morato
“Being bold and
audacious” – (walang
hiya) - Atty Christian
Gerona – CEO Manship
“maabilidad, maparaan”
Atypical of Kondratieff
Cycle
1. What accounts for
creation of more than
40 million jobs in US in
the 1980s?
2. High technology?
3. But that meant the start
of stagnation under the
Kondratieff cycle;
Answer:
The growth in low
technology ventures
Interesting Topics:
• Creativity
• Innovation
• Invention
• Imitation
• Entrepreneurship
The driving force behind
international finance –
capitalist
entrepreneurship
–”World is curved”
Hedge funds, mergers and
acquisitions are the driving
force behind new
businesses, efficiency,
processes, innovation
The US Dollar is still the
trading and currency of
choice. and capital
destination because of
perception of US as a
entrepreneurship/innovation
haven
International
entrepreneurship:
Outsourcing
Offshoring
“Fourth sector” - PPP
Characteristic of
Entrepreneurial Business
1.Changing
2.Disruptive
3.Compelling
4.Unique
Types of entrepreneurship:
business
social
techno
corporate
Is traditional
capitalism now
dead?
The rise of:
CSV – Michael Porter
Social business -
Mohammad Yunus
Michael Porter
Grameen Bank
Entrepreneuralism
“Every generation
needs a revolution” –
Thomas Jefferson
How to achieve
entrepreneurship? - Larry
Farrell
1. High speed of innovation
2. Self inspired behaviour
3. Mission – customer
4. Vision – product market
It is no longer the
skill/innovation DNA that
counts in business
success –speed does!
It is about new ideas and
products
Innovation
Not just about new
ideas; it is about new
values
From Say: resources from
areas of low value to area
of higher value
Innovation and
creativity
Creativity and art
Value of entrepreneurs to
economy and society
1. Creation of new
products and services
2. Wealth/value creation
3. Fights poverty via job
creation
4. Foot the bill of the
government; pay the taxes
Entrepreneurship – a
mindset, an attitude,
even the heart and soul
of the entrepreneur
From that of dependency and
patronage/bondage
To that of dignity and
independence
Are we truly free?
We need more
entrepreneurs!
Are entrepreneurs:
born?
made?
“swerti” (lucky)
Traits of Entrepreneurs
Failing marks are
birthmarks of
entrepreneurs - Ds and
Fs
D’s
• Dream
• Determined
• Details
• Dollar (Peso, in our case)
• Decision
• Doer
• Distribute
• Destiny
• Devotion
• Dedication
D’s
F’s
• Founder
• Faith
• Focused
• Frugal
• Fast
• Fun
• Flexible
• Flat
• Forever Improving
F’s
Hearts
Hands
Guts
Minds of entrepreneurs
Anatomy of the Entrepreneur
The Entrepreneurial
Mind Frame
The Entrepreneurial
Mind Frame
The Entrepreneurial
Gut Game
The Entrepreneurial
Gut Game
The Entrepreneurial
Heart Flame
The Entrepreneurial
Heart Flame
Anatomy of the Entrepreneur
WISDOM
HEART
GUTS
 What lies
behind us,
what lies
before us, is
nothing
compared to
what lies
within us.
HANDS
Self Analysis:
• Gifted minds
• Steely Guts
– Ability to intuit
– Courage
• Patriotic Hearts
• Hands that truly care
Do I possess all of the above?
4 brains thinking
A – logical
B – doing
C – emotional
D – intuitive
The HBDI developed by Hermann yielded
a brain dominance profile
Logical
Factual
Critical
Technical
Analytical
Quantitative
Interpersonal
Kinesthetic
Emotional
Spiritual
Sensory
Feeling
PREFERRED SUBJECTS
 Arithmetic
 Algebra
 Calculus
 Logic
 Science
 Technology
 Finance
 Programming
 Accounting
 Technical
Management
 Production
 Arts
 Geometry
 Design
 Poetry
 Architecture
 Marketing
 Social Sciences
 Psychology
 Dance
 Drama
 High-Skilled Sports
 People-Management
A
B C
D
PREFERRED PROFESSIONS
 Lawyers
 Engineers
 Computer Systems Analysts
 Financial Analysts
 Technicians
 Physicians
 Statisticians
 Bureaucrats
 Administrators
 Bookkeepers
 Entrepreneurs
 Explorers
 Artists
 Playwrights
 Scientists in R&D
 Advertising
 Guidance Counselors
 Public Relations
 Nurses
 Social Workers
 Entertainers
 HRD
A
B C
D  Composers
 Jazz Musicians
 Planners-Programmers
 Elementary Teachers
 Policemen
 Cashiers
 Production Supervisors
 Maintenance People
 Classical Musicians
 Salesmen
 Priests
Peter Senge – Fifth
discipline
3 disciplines that need
to be developed in
entrepreneurs
1. Personal mastery
2. Mental models
(attitudes)
3. Systemic thinking
Personal Mastery
Mental Models
Systemic Thinking
Personal mastery by Dr. Ed Morato
1. Learning to think
2. Learning to do
3. Learning to feel
4. Learning to intuit
5. Learning to lead
6. Learning to communicate
7. Learning to be
Think
Feel
Is entrepreneurship easy?
It is rigorous, demanding,
and a discipline!
It is hard!
JFK message on getting man on
the moon
“We choose to go to the moon in this decade and
do the other things, not because they are easy,
but because they are hard, because that goal will
serve to organize and measure the best of our
energies and skills, because that challenge is one
that we are willing to accept, one we are unwilling
to postpone, and one which we intend to win, and
the others, too.”
Rewards and failures are in
entrepreneurship
Only in
entrepreneurship can
you become a
millionaire/billionaire!
Do you want to be
a billionaire?
I want to be a billionaire!
(Please put the target date
and sign your name)
_________________________
(Your Name)
Thank You!
By:
Prof. Jorge U. Saguinsin
Now blogging on:
www.cheapcures.blogspot.com
www.jorgeusbiker.blogspot.com
www.airpollutionkills.blogspot.com
www.angonochronicles.blogspot.com
www.profjorgeentrep-jorge.blogspot.com
www.profjorgeentrep-ateneo.blogspot.com
www.nuideashare.blogspot.com
www.alternativeenergee.blogspot.com
www.entrepnew.blogspot.com
www.profjorgeentrepdev.blogspot.com

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