An introductory talk on brand management for students opting for marketing specialization.

1. 1998 1992 1995 Branding

3. 2001 2007 2005 2004 1999 2006 2005

4. 2001 2007 2005 2004 1999 2006 2005 Brands rule the world of Marketing !

11. Enhancing Brand Equity the language you speak can change the fortunes of your brand

12. Hinglish ! Language of ‘Youngistan’

14. How? Take a look at Bollywood..

17. Hinglish Titles:

27. Change your product, not just your language

31. Adaptation to the local markets is the key to build sustainable brands