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What’s Next for the Future of Mobile
eCommerce?
MICHELLE BEESON, ANALYST
February, 2015
For more information from Forreste...
© 2015 Forrester Research, Inc. Reproduction Prohibited 2
Mobile is changing people’s habits
“It keeps me from
looking at ...
Empowered customers give rise to a
new era.
© 2015 Forrester Research, Inc. Reproduction Prohibited 4
?
© 2015 Forrester Research, Inc. Reproduction Prohibited 5
Transform
the customer
experience
Embrace
the mobile
mind shift
...
74% of Dutch online adults go online
several times a day
Source: European ConsumerTechnographics Online Benchmark Survey, ...
And 65% of Dutch mobile users access
the mobile internet on a daily basis.
Source: European ConsumerTechnographics Online ...
© 2015 Forrester Research, Inc. Reproduction Prohibited 8
By 2018, 48% EU-7 eCommerce sales
will take place on tablets and...
© 2015 Forrester Research, Inc. Reproduction Prohibited 9
Note: Figure includes online retail, daily deals and travel sale...
Personal mobile devices create new
expectations...
© 2015 Forrester Research, Inc. Reproduction Prohibited
Mobile is the glue
Source: September 26 2012 The Always Addressabl...
The mobile mind shift is the expectation
that I can get what I want in my immediate
context and moments of need.
For more information from Forrester on The Mobile Mind Shift
including a complimentary report and book chapter download
se...
Thank you
Michelle Beeson
+44 (0)20.7323.7677
mbeeson@forrester.com
http://blogs.forrester.com/michelle_beeson
@MbeesonBee...
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Forrester m commerce michelle beeson amsterdam feb 5 2015 final_summary

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Forrester m commerce michelle beeson amsterdam feb 5 2015 final_summary

  1. 1. What’s Next for the Future of Mobile eCommerce? MICHELLE BEESON, ANALYST February, 2015 For more information from Forrester on The Mobile Mind Shift including a complimentary report and book chapter download see: http://forr.com/1DIqHxD SUMMARY SLIDE-DECK
  2. 2. © 2015 Forrester Research, Inc. Reproduction Prohibited 2 Mobile is changing people’s habits “It keeps me from looking at my phone every two seconds.”
  3. 3. Empowered customers give rise to a new era.
  4. 4. © 2015 Forrester Research, Inc. Reproduction Prohibited 4 ?
  5. 5. © 2015 Forrester Research, Inc. Reproduction Prohibited 5 Transform the customer experience Embrace the mobile mind shift Become a digital disruptor Age of the customer Turn big data into business insights
  6. 6. 74% of Dutch online adults go online several times a day Source: European ConsumerTechnographics Online Benchmark Survey, 2014 , BASE: Dutch Online adults 16+ N=2001
  7. 7. And 65% of Dutch mobile users access the mobile internet on a daily basis. Source: European ConsumerTechnographics Online Benchmark Survey, 2014 , BASE: Dutch Online adults 16+ who use a mobile phone N=1951
  8. 8. © 2015 Forrester Research, Inc. Reproduction Prohibited 8 By 2018, 48% EU-7 eCommerce sales will take place on tablets and mobile phones Source: Forrester Research Mobile & Tablet Commerce Forecast 2013 To 2018 (EU-7)
  9. 9. © 2015 Forrester Research, Inc. Reproduction Prohibited 9 Note: Figure includes online retail, daily deals and travel sales Source: Forrester Research Mobile and Tablet Commerce Forecast 2013 to 2018 (EU7) European Mobile & Tablet Commerce will grow 40.6% from 2013 to 2018
  10. 10. Personal mobile devices create new expectations...
  11. 11. © 2015 Forrester Research, Inc. Reproduction Prohibited Mobile is the glue Source: September 26 2012 The Always Addressable Customer
  12. 12. The mobile mind shift is the expectation that I can get what I want in my immediate context and moments of need.
  13. 13. For more information from Forrester on The Mobile Mind Shift including a complimentary report and book chapter download see: http://forr.com/1DIqHxD
  14. 14. Thank you Michelle Beeson +44 (0)20.7323.7677 mbeeson@forrester.com http://blogs.forrester.com/michelle_beeson @MbeesonBeeson

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