1. Storytelling in Projects.
Making Project
Communication Human
Bas de Baar
ProjectShrink.com

2. “As The Project
Shrink I help people
find ways to enjoy
the diversity of
human interaction in
their projects and
organizations so that
they can get out of
Bas de Baar their own way and
ProjectShrink.com achieve their goals.”

3. 1. Diversity in
communication.
2. Stories.
3. Essential Conversations.
4. Adventure Travel!

4. Not everyone enjoys receiving
information the same way.

5. Some see Project
Management like this ...
Some would like to
see Project
Management like
this ...

6. 1. Diversity in communication.
2. Stories.
3. Essential Conversations.
4. Adventure Travel!

7. People connect to and
remember stories.
Stories are not difficult
to “create”.

8. Individual pieces of
information put
together make a story.

9. Maps
Must-see
Landmarks
Folklore
Ceremonies

10. 1. Diversity in communication.
2. Stories.
3. Essential Conversations.
4. Adventure Travel!

11. Certain elements of
a story are universal.

14. Essential Conversations
What does “done” look like?
How do we get there?
How do we know how far we are?
Who cares?
Why are you on the project?
Why does the project take place?

15. 1. Diversity in communication.
2. Stories.
3. Essential Conversations.
4. Adventure Travel!

16. Adventure Travel
Metaphor.
Participation.
Visual.
Creative.
Less intimidating.
Feels natural.

17. The Big Adventure

18. Essential Conversations
What does “done” look like?
How do we get there?
How do we know how far we are?
Who cares?
Why are you on the project?
Why does the project take place?

20. Essential Conversations
What does “done” look like?
How do we get there?
How do we know how far we are?
Who cares?
Why are you on the project?
Why does the project take place?

21. Adventure Map

22. Essential Conversations
What does “done” look like?
How do we get there?
How do we know how far we are?
Who cares?
Why are you on the project?
Why does the project take place?

23. Landmark Map

24. Essential Conversations
What does “done” look like?
How do we get there?
How do we know how far we are?
Who cares?
Why are you on the project?
Why does the project take place?

25. Stakeholder Map

26. Essential Conversations
What does “done” look like?
How do we get there?
How do we know how far we are?
Who cares?
Why are you on the project?
Why does the project take place?

27. Project Management 2012: Findings of the year

28. Essential Conversations
What does “done” look like?
How do we get there?
How do we know how far we are?
Who cares?
Why are you on the project?
Why does the project take place?

30. Because not everyone enjoys receiving
information the same way,
we need to have alternatives.

31. Thank you!
Bas@ProjectShrink.com
Bas de Baar
ProjectShrink.com