LinkedIn Tutorial – How to Maximize LinkedIn

2. Discussion Overview • Social Media is Here to Stay • How LinkedIn is relevant to YOU • Define your Personal Brand • Beginning with LinkedIn • 2nd Session: Advanced Training©2012 Project X Media projectxmedia.com | (858) 792-9685

5. It’s NOT Business as Usual • Traditional: signage, direct mail, magazines, newspapers, radio, television. • In addition we NOW have: websites, email, search engines, blogs, mobile devices, podcasts. (He just doesn’t get it.)©2012 Project X Media projectxmedia.com | (858) 792-9685

8. What is LinkedIn • LinkedIn operates the • Create profile that world’s largest professional summarizes your network on the Internet with professional more than 175 million accomplishments members in over 200 • Your profile helps you find countries and territories. and be found by former – As of June 30, 2012 (the end of the colleagues, clients and second quarter), professionals are signing up to join LinkedIn at a rate partners of approximately two new members per second. • Add more connections by invitation©2012 Project X Media projectxmedia.com | (858) 792-9685

9. Through Your Network you Can: • Find potential clients, service providers, subject experts • Be found for business opportunities • Discover inside connections that can help you land jobs and close deals • Get introduced to other professionals through the people you know©2012 Project X Media projectxmedia.com | (858) 792-9685

10. How is Credibility and Reputation Built • People do business with people that are have great reputation and are credible • You can tell people you are “trustworthy”, but most likely your sphere of influence plays a huge role in buying decisions©2012 Project X Media projectxmedia.com | (858) 792-9685

11. Reasons to Optimize Your Profile • Increase traffic that your professional websites receives from search engines • LinkedIn is an authority site in search engines which enables profiles to be seen, indexed and rank in the search results • Linking your company’s websites to an employee’s LinkedIn profile improves Page Rank©2012 Project X Media projectxmedia.com | (858) 792-9685

12. LinkedIn Basics • Create your profile – What do people see in Google when they search for your name? – If you’re on LinkedIn, you can control one of the top results that people find.©2012 Project X Media projectxmedia.com | (858) 792-9685

13. Creating your Profile on LinkedIn • Share your basic information • Quick snapshot of you and your personal brand • After your name, craft informative headline (in current job title) – professional “headline” to include expertise and personality • Location and Industry • Maiden Name/Former • Add connections – Email, import, look for colleagues, classmates©2012 Project X Media projectxmedia.com | (858) 792-9685

15. LinkedIn Answers • Ask/answer questions in your professional network – Ask question, share it, pick the connections, then receive answers • Answer questions (find questions in your area of expertise) – Become a LinkedIn expert©2012 Project X Media projectxmedia.com | (858) 792-9685

19. Optimize your LinkedIn Profile • Include compelling • Description info about yourself in • Current the professional Title • Summary • Use keywords • Specialties • Leverage SEO keywords that you want to be found for©2012 Project X Media projectxmedia.com | (858) 792-9685

21. Join Groups on LinkedIn • Join groups where your • Answer questions to prospective clients are (not demonstrate your knowledge where your peers are) and expertise • Build relationships and increase • Increase your recommendations visibility as well as credibility (use a personal note, not the • Take part in discussion forums template) • Offer help to connect people or offer advice©2012 Project X Media projectxmedia.com | (858) 792-9685

26. LinkedIn Best Practices • Complete your Profile • Build Connections Over Time • Write/Receive Recommendations • Participate in Answers (become an expert) • Join Groups/Create your Own©2012 Project X Media projectxmedia.com | (858) 792-9685

LinkedIn Tutorial – How to Maximize LinkedIn

Project X Brand Lab

LinkedIn Tutorial – How to Maximize LinkedIn