"In the midst of chaos, there is also opportunity". GDPR is coming and being prepared is not an option, it’s a requirement. Prolet will walk through the challenges presented by the new regulation for all of us, from in-company struggles to winning the battle with, and for the user.
The topic will center around the knowns and the unknowns of GDPR - our fears, worries and opportunities in the journey to compliance.
2. @proletm2
Prolet Miteva
• Digital analytics leader by day
• Chapter co-leader – San Francisco DAA
• Organizer – MeasureCamp San Francisco
• Archery enthusiast
Head of Web Analytics Platforms, Autodesk
5. @proletm5
By The End You Will
Have a few pointers on
how to approach your
opt-in notice
Have way more work on
your plate
Have a list of items to
keep in mind for GDPR
readiness
6. @proletm6
“Management of many is the same
as management of few. It is a matter
of organization.”
Sun Tzu, “The Art of War”
24. @proletm24
Update Your Privacy Policy
(39) The principle of transparency requires that any information
addressed to the public or to the data subject be concise, easily
accessible and easy to understand, and that clear and plain
language and, additionally, where appropriate, visualisation be
used.
27. @proletm27
You Have To Actually Ask & Get An Answer!
No prechecked
boxes
Silence is not a
consent
SLAP – Speak Like A
Person
28. @proletm28
These Are No Longer Acceptable
Do not not track me
Yeah that’s right, we are awesome and preselected this for you!
I don’t even have a box, but by default you agreed,
even though you did not know it!
By continuing you agree to our ridiculously incomprehensible
terms & conditions. Oh yeah, BTW we already dropped a s**t load
of cookies on your computer.
29. @proletm29
So “What to do” You May Ask?
Good starting point:
https://iapp.org/resources/article/the-ux-guide-to-getting-consent/
38. @proletm38
Summary
• GDPR is upon us
• Document your data
• Cleanup your tags & mailing lists
• Reevaluate your vendors & tools
• Create a kick-ass opt-in notice
• Educate your stakeholders
• Stay strong!