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Promotions Strategy of
Nestle:
• Year 1959: incorporated in New Delhi
• Year 1961: setup its first plant in Moga (Punjab)
• Year 1989: becomes Nestle india Ltd.
• Some brands in India:
Nescafe:
• “The coffee with life in it. Made in just 5 seconds”. That’s how Nescafe
announced its entry into India, in 1963.
• Year 2013 is an important milestone for Nescafe in India as it completes
50 years in a country.
• NESCAFÉ Plan in India: Launched in 2012, with a focus on three Districts
in the main coffee growing regions: Coorg and Chikmagalur in Karnataka
and Waynad in Kerala.
• Year 2014, Nestle India is revamping coffee brand Nescafe with new
packaging and a fresh ad theme—'It all starts with a Nescafe'.
• Bru, HUL’s instant coffee brand, is the closest competitor of Nescafe.
Nescafe
Product range:
TeleVision Advertisements
Nescafe
Nescafe
Nescafe
Nescafe
Nescafe
Nescafe
Nescafe
Print
Advertisements
Nescafe
Nescafe
Nescafe
Nescafe
Nescafe
Nescafe
Nescafe

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Nescafe

  • 2. Nestle: • Year 1959: incorporated in New Delhi • Year 1961: setup its first plant in Moga (Punjab) • Year 1989: becomes Nestle india Ltd. • Some brands in India:
  • 3. Nescafe: • “The coffee with life in it. Made in just 5 seconds”. That’s how Nescafe announced its entry into India, in 1963. • Year 2013 is an important milestone for Nescafe in India as it completes 50 years in a country. • NESCAFÉ Plan in India: Launched in 2012, with a focus on three Districts in the main coffee growing regions: Coorg and Chikmagalur in Karnataka and Waynad in Kerala. • Year 2014, Nestle India is revamping coffee brand Nescafe with new packaging and a fresh ad theme—'It all starts with a Nescafe'. • Bru, HUL’s instant coffee brand, is the closest competitor of Nescafe.