Promotion Strategy of Clinic Plus

1. Promotional Strategies of
Clinic Plus
Promotional Strategy Submission
Submitted to:
Prof. Sameer Mathur
Submitted by:
Prerna Pal (PGP30265)

2. Clinic Plus Print Ads

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12. Competitor
Competitor of Clinic Plus is Sunsilk
VS

13. Sunsilk Print Ads

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20. Promotional Strategies by Clinic Plus
 Clinic Plus has focused on changing mindsets and behaviours
to reduce girl dropouts from schools
 Launched on Mother’s Day last in 2014, the campaign
advocates for keeping girls in school for an extra year.
 The campaign titled -M se Maa, Maa se Mazbooti (M for
Mother, Mother for Strength) highlights the role of a mother
and her strength in making her daughter’s life better
 In addition to radio and television outreach Clinic Plus also
launched on-ground activities in partnership with charity
partner Plan India. It reaches out to mothers in Plan India
communities and builds awareness on girls’ education
 Clinic Plus took the initiative further by recently announcing a
scholarship programme for girls’ education

21. Promotional Strategies by Sunsilk
1. Sunsilk creates a virtual interactive hair studio on YouTube
 For this, Sunsilk created a complete salon on
YouTube which was equipped with the best salon style
treatment videos and also recommended products for
your hair
2. Sunsilk sources experimental ideas for straight hair
 For the new Sunsilk Perfect Straight, the brand ran a two-
phased campaign involving bloggers and the Facebook
community with the idea of sourcing crazy hair
straightening ideas, before introducing the new product
 A few months earlier to the product launch,Sunsilk
launched a blogging contest inviting bloggers to share
their craziest, wackiest and wildest experimental idea to
get perfect straight hair. Simultaneously, a Facebook
contest also invited crazy ideas for straight hair, without
revealing the new product