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Building Targeted Professional Communities - Andy Weissberg

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Andy Weissberg's presentation from SLA 2011 Hot Topic, Building Targeted Professional Communities

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Building Targeted Professional Communities - Andy Weissberg

  1. 1. Building targeted professional communities<br />Best practices and case examples<br />#SLA2011<br />#ProQuest<br />Join the dialogue!<br />
  2. 2. About our panel<br />MODERATOR:<br /><ul><li>Andy WeissbergManaging Partner, Digital Publishing Partners, LLC.http://twitter.com/andyweissberg201.906.2967 / andy.weissberg@digitalpublishingpartners.com</li></ul>PANELISTS:<br /><ul><li>Jeff LangCommunity Manager, GradShareN. A. Operations Manager, RefWorks (ProQuest)
  3. 3. Darrell GunterChief Commercial Officer, American Institute of Physics</li></li></ul><li>Imagine if these guys had hashtags, BLOGS & WALLS…<br />TOGA! TOGA! TOGA! http://animalhouse.com/events<br />John “Bluto” Blutarsky<br />376,213 Followers<br />2,736 Friends<br />
  4. 4. The ways we find, consume and use information keeps changing…<br />
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  7. 7. Social media use by faculty<br />Source: Pearson Social Media Survey 2011<br />
  8. 8. Barriers of social media according to faculty<br />Source: Pearson Social Media Survey 2011<br />
  9. 9. Communities of practice help individuals bridge the gap between knowing what and knowing how. <br /> -(Duguid 2005)<br />
  10. 10. TARGETED PROFESSONAL CommunitiesWhy we participate<br /><ul><li>Formed by people who engage in a process of collective learning in a shared domain of human endeavor
  11. 11. Share common concerns
  12. 12. Problem-solve
  13. 13. Harmonize mindshare and build consensus
  14. 14. Members deepen their knowledge or expertise through interaction (“Social Capital”)
  15. 15. Links to resources
  16. 16. Insights, opinions and advice</li></li></ul><li>
  17. 17.
  18. 18.
  19. 19.
  20. 20. Successful PROFESSIONAL Communitiesmore about the people vs. the technology<br />…How They Behave<br />…And Who They Trust<br />
  21. 21. transactional<br />lurkers<br />peripheral<br />occasional<br />experts<br />active<br />beginners<br />core group<br />leaders<br />facilitator<br />outsiders<br />Cop ecosystem behavior<br />
  22. 22. COMMUNITIES require leadership<br /><ul><li>Establishes mission/vision
  23. 23. Responsible for governance & enforcement
  24. 24. Fosters dialogue
  25. 25. Manages and resolves conflicts
  26. 26. Moderates
  27. 27. Keeps up-to-date</li></li></ul><li>Community Archetypes<br />Duelsists<br />In a perpetual personal duel. Generally don’t menace anyone except each other.<br />http://redwing.hutman.net/~mreed/warriorshtm/duelists.htm<br />
  28. 28. Community Archetypes<br />Ego<br />For Ego, the discussion forum is all about him, and he regards discussions that stray from that topic as trivial dalliances.<br />Ego is one the fiercest of all the Warriors and will fight to the death when attacked<br />http://redwing.hutman.net/~mreed/warriorshtm/ego.htm<br />
  29. 29. Community Archetypes<br />Filibuster<br />Attempts to influence the forum simply by holding the floor. His monotonous hectoring and prodigious output of verbiage rapidly clears the field of other users<br />http://redwing.hutman.net/~mreed/warriorshtm/filibuster.htm<br />
  30. 30. Community Archetypes<br />Big Dog and Me Too<br />Big Dog is a bully who doesn't hesitate to use his superior strength to intimidate other combatants.<br />Me-Too will join the attack. Me-Too is far too weak and insecure to engage in single combat.<br />http://redwing.hutman.net/~mreed/warriorshtm/bigdogmetoo.htm<br />
  31. 31. CHOOSING A COMMUNITY PLATFORM<br /><ul><li>Numerous types of platforms available
  32. 32. Define (and document) your requirements
  33. 33. Key functions
  34. 34. Manage membership
  35. 35. Moderator / administrator controls
  36. 36. Workgroups, SIGs
  37. 37. Enforce policy and governance
  38. 38. Integrate social toolsets to achieve continuous virality
  39. 39. Sharing APIs
  40. 40. E-mail alerts
  41. 41. Deploy, manage and moderate content
  42. 42. User/member generated
  43. 43. Third-party sources (RSS Feeds)
  44. 44. Foster participation and interaction
  45. 45. By and between members
  46. 46. Blogs, links, discussion forums
  47. 47. Metrics & Measurement</li></li></ul><li>So Let’s hear from our panelists!<br />Best practices and case examples<br />

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