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Building targeted professional communities<br />Best practices and case examples<br />#SLA2011<br />#ProQuest<br />Join the dialogue!<br />

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About our panel<br />MODERATOR:<br /><ul><li>Andy WeissbergManaging Partner, Digital Publishing Partners, LLC.http://twitter.com/andyweissberg201.906.2967 / andy.weissberg@digitalpublishingpartners.com</li></ul>PANELISTS:<br /><ul><li>Jeff LangCommunity Manager, GradShareN. A. Operations Manager, RefWorks (ProQuest)

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Darrell GunterChief Commercial Officer, American Institute of Physics</li></li></ul><li>Imagine if these guys had hashtags, BLOGS & WALLS…<br />TOGA! TOGA! TOGA! http://animalhouse.com/events<br />John “Bluto” Blutarsky<br />376,213 Followers<br />2,736 Friends<br />

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The ways we find, consume and use information keeps changing…<br />

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Social media use by faculty<br />Source: Pearson Social Media Survey 2011<br />

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Barriers of social media according to faculty<br />Source: Pearson Social Media Survey 2011<br />

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Communities of practice help individuals bridge the gap between knowing what and knowing how. <br /> -(Duguid 2005)<br />

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TARGETED PROFESSONAL CommunitiesWhy we participate<br /><ul><li>Formed by people who engage in a process of collective learning in a shared domain of human endeavor

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Share common concerns

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Problem-solve

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Harmonize mindshare and build consensus

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Members deepen their knowledge or expertise through interaction (“Social Capital”)

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Links to resources

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Insights, opinions and advice</li></li></ul><li>

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Successful PROFESSIONAL Communitiesmore about the people vs. the technology<br />…How They Behave<br />…And Who They Trust<br />

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transactional<br />lurkers<br />peripheral<br />occasional<br />experts<br />active<br />beginners<br />core group<br />leaders<br />facilitator<br />outsiders<br />Cop ecosystem behavior<br />

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COMMUNITIES require leadership<br /><ul><li>Establishes mission/vision

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Responsible for governance & enforcement

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Fosters dialogue

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Manages and resolves conflicts

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Moderates

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Keeps up-to-date</li></li></ul><li>Community Archetypes<br />Duelsists<br />In a perpetual personal duel. Generally don’t menace anyone except each other.<br />http://redwing.hutman.net/~mreed/warriorshtm/duelists.htm<br />

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Community Archetypes<br />Ego<br />For Ego, the discussion forum is all about him, and he regards discussions that stray from that topic as trivial dalliances.<br />Ego is one the fiercest of all the Warriors and will fight to the death when attacked<br />http://redwing.hutman.net/~mreed/warriorshtm/ego.htm<br />

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Community Archetypes<br />Filibuster<br />Attempts to influence the forum simply by holding the floor. His monotonous hectoring and prodigious output of verbiage rapidly clears the field of other users<br />http://redwing.hutman.net/~mreed/warriorshtm/filibuster.htm<br />

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Community Archetypes<br />Big Dog and Me Too<br />Big Dog is a bully who doesn't hesitate to use his superior strength to intimidate other combatants.<br />Me-Too will join the attack. Me-Too is far too weak and insecure to engage in single combat.<br />http://redwing.hutman.net/~mreed/warriorshtm/bigdogmetoo.htm<br />

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CHOOSING A COMMUNITY PLATFORM<br /><ul><li>Numerous types of platforms available

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Define (and document) your requirements

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Key functions

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Manage membership

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Moderator / administrator controls

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Workgroups, SIGs

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Enforce policy and governance

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Integrate social toolsets to achieve continuous virality

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Sharing APIs

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E-mail alerts

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Deploy, manage and moderate content

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User/member generated

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Third-party sources (RSS Feeds)

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Foster participation and interaction

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By and between members

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Blogs, links, discussion forums

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Metrics & Measurement</li></li></ul><li>So Let’s hear from our panelists!<br />Best practices and case examples<br />