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CHANGING ROLE OF LIBRARIAN
2013 SURVEY ON LIBRARIAN IN CHINA
CALIS Annual Meeting – Tianjin, China – May 2013
Boe Horton – Vice President – Asia Pacific
Research Methodology
• Thank CALIS and thank all
the DRAA librarians assisting
this study
• Qualitative electronic survey
hosted by CALIS and
ProQuest
• Number of Respondents:
180 (out of about 800
members)
• Survey Period: April, 2013
Authoritative content
Discover solutions
Vital management tools
Demographic Breakdown of Respondents
Others
7.92%
IT System
12.81%
Reference
53.05%
Acquisistio
n
26.22%
During your daily work, did you use mouse
more than pen?
Totally
Agree
76.67%
Agree
21.91%
Disagree
0.56%
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%
1.11%
2.78%
22.22%
46.11%
27.78%
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
0.56%
3.33%
13.33%
53.89%
28.89%
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%
0.56%
2.22%
22.78%
46.67%
27.78%
Computer
System
Communication
Skills
Time
Management
Would you like to attend more training programs
on the following subjects?
When there is no corresponding resources for
certain enquiries from the library users:
• You prefer acquiring the resource through Interlibrary
Loan System instead of direct purchase (either
electronic or printed resources).
Totally Agree
22.78%
Agree
46.11%
Neutral
22.78%
Disagree
7.78%
Strongly
Disagree
0.56%
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
16.11%
57.22%
15%
9.44%
2.22%
• Archived and kept private due to their rareness and
scarcity.
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%
0.56%
12.22%
20%
47.78%
19.44%
• Turned into electronic resources and released selectively for better preservation.
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%
1.11%
9.44%
21.67%
46.11%
21.67%
• Turned into electronic resources and released openly for wider circulation.
Special Collections in libraries should be:
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
0%
1.11%
17.78%
55%
26.11%
When providing consultation to library users:
• They are willing to come to you for more resources when doing
research.
• If there are better search engines, you can provide the library
users with more related data.
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
0%
0.56%
12.78%
58.33%
28.33%
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
8.89%
51.67%
23.33%
13.89%
2.22%
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
0%
2.22%
13.89%
56.67%
27.22%
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%
0%
0.56%
22.22%
46.11%
31.11%
• There is no need for specific software platform, having a reference
desk, consulting hotline and Email address is enough.
• Having some popular instant messaging tools (e.g. QQ) will be both convenient
and efficient.
• It is better to have some professional consulting software platforms
which will be easier to manage and maintain.
About the communication platform between
you and library users:
• You can make standardized usage reports when purchasing
library resources.
Totally
Agree
13.33%
Agree
37.22%
Neutral
38.89%
Disagree
10%
Strongly
Disagree
0.56%
About the usage of database:
About the usage of database:
• If there is a comparison of the cumulative usage of
different databases, it would be helpful to make purchase
decision.
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
0%
2.78%
6.11%
45%
46.11%
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
0%
0.56%
11.67%
60.56%
27.22%
• Nowadays, libraries should provide more space for students to meet and study in
the libraries.
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%
2.78%
48.33%
27.22%
16.11%
5.56%
• In order to save the space in libraries, more printed books should be collected outside
libraries.
Strongly Disagree
Disagree
Neutral
Agree
Totally Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
0%
0.56%
13.89%
55.56%
30%
• Libraries should provide more E-Books for students to use.
About the spatial arrangement of the library:
Strongly
Disagree
Disagree
Neutral
Agree
Totally
Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
0%
0.56%
6.11%
63.33%
12.22%
About the change of librarians’ job nature:
• My job nature has changed considerably when compared with
that of a few years ago.
• There will be even more changes in my job nature in the coming
few years.
Strongly
Disagree
Disagree
Neutral
Agree
Totally
Agree
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
0%
3.89%
12.78%
59.44%
23.89%
About the change of librarians’ job nature:
ProQuest
Across the most critical points in the research process
The Summon® Service
The digital front door to your library that
maximizes use and ROI
The only discovery service
with a unified index of
content, over one billion
items and growing
The Summon® Service
• Compelling user experience with Contextual
Research Assistance
• Allows librarians to connect and engage with
users during the research process
• Increases resource usage and improves ROI
• ProQuest aggregated, A&I and ebrary
content indexed
• Optimized integrations with Syndetic
Solutions and RefWorks
A digital front door for the
library’s resources
Summon Delivers Results
40-200% Increase for Popular Journals
Academic Library Expenditures
on Purchased and Licensed Content
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
1998
2000
2002
2004
2006
2008
2014
2020
Print books and journals
E-journals and e-books
Projected change
You are here
Source: US Dept of Education, NCES, Academic Libraries Survey, 1998-2008
Manual Work
Getting and Aggregating Usage Data
Vendor Usage Data Survey – Gayle Baker & Eleanor Read
Downloading
Reforming
Manipulating
Review/Analysis
Average
40 to 60 hours per
assessment period
“The results show that more time
was spent
acquiring, reformatting, and
manipulating the data than on
actually analyzing them.”
“360 Counter enabled us to
discover expensive titles
that were poor performers
– ones that did not give us a
good return on our
investment.”
Michael Poulin – Colgate University
Getting Return on Investment
Academic Complete™
Serve the e-books needs of your entire
institution
The industry’s first and most
scholarly subscription eBook
database with 80,000+ titles
and growing
Academic Complete™
Foundational e-book collection with usage data to pinpoint your users’
needs & drive strategic e-book acquisition
• 84,000+ titles
• Multi-disciplinary
• Dynamic growth, unlimited, multi-
user access
• Most scholarly content
• More carefully selected content with
expert librarian team
• Multiple awards
• 10 years of usage data – critical
backlist in social sciences
• Platform built for e-books
• Integration with Summon & ProQuest
platform
• DASH!™ (Data Sharing, Fast)
Q & A

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Changing Role of Librarian - 2013 Survey on Librarian in China, CALIS Annual Meeting 2013

  • 1. CHANGING ROLE OF LIBRARIAN 2013 SURVEY ON LIBRARIAN IN CHINA CALIS Annual Meeting – Tianjin, China – May 2013 Boe Horton – Vice President – Asia Pacific
  • 2. Research Methodology • Thank CALIS and thank all the DRAA librarians assisting this study • Qualitative electronic survey hosted by CALIS and ProQuest • Number of Respondents: 180 (out of about 800 members) • Survey Period: April, 2013
  • 3. Authoritative content Discover solutions Vital management tools Demographic Breakdown of Respondents Others 7.92% IT System 12.81% Reference 53.05% Acquisistio n 26.22%
  • 4. During your daily work, did you use mouse more than pen? Totally Agree 76.67% Agree 21.91% Disagree 0.56%
  • 5. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 1.11% 2.78% 22.22% 46.11% 27.78% Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 0.56% 3.33% 13.33% 53.89% 28.89% Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 0.56% 2.22% 22.78% 46.67% 27.78% Computer System Communication Skills Time Management Would you like to attend more training programs on the following subjects?
  • 6. When there is no corresponding resources for certain enquiries from the library users: • You prefer acquiring the resource through Interlibrary Loan System instead of direct purchase (either electronic or printed resources). Totally Agree 22.78% Agree 46.11% Neutral 22.78% Disagree 7.78% Strongly Disagree 0.56%
  • 7. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 16.11% 57.22% 15% 9.44% 2.22% • Archived and kept private due to their rareness and scarcity. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 0.56% 12.22% 20% 47.78% 19.44% • Turned into electronic resources and released selectively for better preservation. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 1.11% 9.44% 21.67% 46.11% 21.67% • Turned into electronic resources and released openly for wider circulation. Special Collections in libraries should be:
  • 8. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 0% 1.11% 17.78% 55% 26.11% When providing consultation to library users: • They are willing to come to you for more resources when doing research. • If there are better search engines, you can provide the library users with more related data. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 0% 0.56% 12.78% 58.33% 28.33%
  • 9. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 8.89% 51.67% 23.33% 13.89% 2.22% Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 0% 2.22% 13.89% 56.67% 27.22% Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 0% 0.56% 22.22% 46.11% 31.11% • There is no need for specific software platform, having a reference desk, consulting hotline and Email address is enough. • Having some popular instant messaging tools (e.g. QQ) will be both convenient and efficient. • It is better to have some professional consulting software platforms which will be easier to manage and maintain. About the communication platform between you and library users:
  • 10. • You can make standardized usage reports when purchasing library resources. Totally Agree 13.33% Agree 37.22% Neutral 38.89% Disagree 10% Strongly Disagree 0.56% About the usage of database:
  • 11. About the usage of database: • If there is a comparison of the cumulative usage of different databases, it would be helpful to make purchase decision. Strongly Disagree Disagree Neutral Agree Totally Agree 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 0% 2.78% 6.11% 45% 46.11%
  • 12. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 0% 0.56% 11.67% 60.56% 27.22% • Nowadays, libraries should provide more space for students to meet and study in the libraries. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 2.78% 48.33% 27.22% 16.11% 5.56% • In order to save the space in libraries, more printed books should be collected outside libraries. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 0% 0.56% 13.89% 55.56% 30% • Libraries should provide more E-Books for students to use. About the spatial arrangement of the library:
  • 13. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 0% 0.56% 6.11% 63.33% 12.22% About the change of librarians’ job nature: • My job nature has changed considerably when compared with that of a few years ago.
  • 14. • There will be even more changes in my job nature in the coming few years. Strongly Disagree Disagree Neutral Agree Totally Agree 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 0% 3.89% 12.78% 59.44% 23.89% About the change of librarians’ job nature:
  • 15. ProQuest Across the most critical points in the research process
  • 17. The digital front door to your library that maximizes use and ROI The only discovery service with a unified index of content, over one billion items and growing
  • 18. The Summon® Service • Compelling user experience with Contextual Research Assistance • Allows librarians to connect and engage with users during the research process • Increases resource usage and improves ROI • ProQuest aggregated, A&I and ebrary content indexed • Optimized integrations with Syndetic Solutions and RefWorks A digital front door for the library’s resources
  • 19. Summon Delivers Results 40-200% Increase for Popular Journals
  • 20.
  • 21. Academic Library Expenditures on Purchased and Licensed Content 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1998 2000 2002 2004 2006 2008 2014 2020 Print books and journals E-journals and e-books Projected change You are here Source: US Dept of Education, NCES, Academic Libraries Survey, 1998-2008
  • 22. Manual Work Getting and Aggregating Usage Data Vendor Usage Data Survey – Gayle Baker & Eleanor Read Downloading Reforming Manipulating Review/Analysis Average 40 to 60 hours per assessment period “The results show that more time was spent acquiring, reformatting, and manipulating the data than on actually analyzing them.”
  • 23. “360 Counter enabled us to discover expensive titles that were poor performers – ones that did not give us a good return on our investment.” Michael Poulin – Colgate University Getting Return on Investment
  • 25. Serve the e-books needs of your entire institution The industry’s first and most scholarly subscription eBook database with 80,000+ titles and growing
  • 26. Academic Complete™ Foundational e-book collection with usage data to pinpoint your users’ needs & drive strategic e-book acquisition • 84,000+ titles • Multi-disciplinary • Dynamic growth, unlimited, multi- user access • Most scholarly content • More carefully selected content with expert librarian team • Multiple awards • 10 years of usage data – critical backlist in social sciences • Platform built for e-books • Integration with Summon & ProQuest platform • DASH!™ (Data Sharing, Fast)
  • 27. Q & A

Editor's Notes

  1. Together, our suite of best-in-class resources serve users across the most critical points in the research process, helping them discover, access, share, and manage information.So, you can put researchers on the clear and simple path to knowledge and results, every step of the way.Thousands of leading research institutions globally chose ProQuest as a partner they trust to help them achieve their current library objectives and to grow with them in supporting long-term and future needs.Why do they choose to partner with us? It’s the ProQuest difference.
  2. It’s because of our specialized expertise in library management and discovery solutions that has developed innovative services like the Summon Service – now used in over 500 global academic research institutions as the digital front door to the library.Unlike others, Summon is proven to increase usage of resources across the full breadth of a library’s collection without bias to publisher, vendor or content type.And, it’s the only one with a unified index of content, helping to expose users to more resources than other services and to enable new dynamic ways to discover content.
  3. Summon provides a compelling a starting place for research, with a Google-like user experience that meets users’ expectations. But it doesn’t stop at a single search box and pretty results display, it includes features that deliver Contextual Research Assistance to guide users to better scholarly research outcomes. What does that mean? It means, we’re providing ways for users to be more successful in their searching through such features as data-driven suggested searches and resource recommendations as well as content spotlighting (images for now). These features expose users to more of the libraries resources… which is especially important as collections are increasingly electronic. However, it’s not only resources that Summon helps bring to users, it helps librarians connect with users in new and engaging ways. In a world where libraries are trying to find ways to demonstrate their value and how they contribute to learning outcomes and research at their institutions, its increasingly important for libraries to find new methods to connect with users of all types (undergraduate, graduate, researchers and faculty) and share their unique knowledge and expertise. To help librarians scale their services and engage with users during the research process, Summon offers a variety of features including library-curated recommendations and “Best Bets” which libraries can use to guide users to subject-specific databases or research guides or other information, display information such as library hours or link users to most anything else that might of interest… al within the context of the users query. What does that mean? If I search for biology, I’m not going to get sent to the research guide for a literature class… I’m going to see recommendations related to biology. This is something I think we all take for granted in open web search engines, that the technology is smart enough to help us. But its new for library discovery to not only help me but to help me connect with material created by a subject matter expert or with the librarian themselves. It not just within the Summon discovery experience itself that librarians are finding new ways to connect with users… simply by having the Summon service in place, librarians are finding more time to engage with students and faculty beyond simply answering reference questions and their experiencing increased opportunities for information literacy instruction. As one of the speakers in our recent information literacy webinar series put it “The Summon service has helped us to move away from the mechanics of searching. It has enabled us to spend more time teaching students to use the library effectively, and how to become better at finding relevant information.” (Alison Sharman, University of Huddersfield). The Summon service allows librarians to assume a role as facilitators of learning, as students assimilate more fundamental and meaningful information literacy skills. Knowing the value librarians bring to the research process, it’s even more important to find ways to bring librarians into the discovery experience so they can help provide expertise and guidance to users directly when and where they need it. And unlike other discovery services, Summon is proven to increase usage of resources across the full breadth of a library’s collection without bias to publisher, vendor or content type. While Summon is content and vendor neutral, it does provide significant advantages over other discovery services for searching across ProQuest aggregated, A&I and ebrary content and has optimized integrations with Syndetic Solutions and RefWorks. And we recently announced that over 100 A&I databases are indexed in Summon, including 90 ProQuest A&I databases 
  4. And unlike other discovery services, Summon is proven to increase usage of resources across the full breadth of a library’s collection without bias to publisher, vendor or content type. While Summon is content and vendor neutral, it does provide significant advantages over other discovery services for searching across ProQuest aggregated, A&I and ebrary content and has optimized integrations with Syndetic Solutions and RefWorks. And we recently announced that over 100 A&I databases are indexed in Summon, including 90 ProQuest A&I databases
  5. Eresource content is growing at libraries at a rapid pace and replacing print content. So it’s also important for libraries to have automated management and assessment tools. Assessment is a critical part of this new paradigm.
  6. Studies and conversations with libraries show that gathering, aggregating and working with vendor-supplied usage statistics is extremely challenging. It takes a significant effort to gather and combine vendor supplied usage statistics. This study showed that libraries, without an automated assessment tool, spend the majority of their time downloading vendor usage statistics and reformatting and manipulating the data, with very little time left over for actually analyzing the statistics to make informed decisions.
  7. We know that it’s important for libraries to ensure that patrons are using the resources that libraries are paying for, that you’re retaining those titles that patrons are using, and cutting what’s not being used.360 Counter makes it easy to identify titles in the collection that perform well, and those that don’t, byfacilitating usage statistics reporting and cost-per-click level of detail.
  8. It’s because of our built-to-purpose ebrary e-book platform that helps libraries at any stage of their transition from print to electronic. We make it easier to access and purchase the right content through the most diversified and unique acquisition and usage models available. And, it’s all connected to the largest selection of current reference titles available—a growing collection of over 80,000 e-books—drawn from hundreds of highly reputable scholarly, scientific, technical and medical publishers.In fact, we’re proud to say we work with more university presses than any other e-book provider.
  9. Academic Complete is a foundational e-book collection for higher education libraries. Just like a subscription to ProQuest Central, it provides great value through:a large volume of high quality titles across all disciplines; dynamic growth; and unlimited, multi-user access. The database has won numerous awards due to its content from university presses and other important publishers. Pick a couple of these to remember as ways of talking about superior content quality:More university presses More scholarly publishers More top publishers More core titles More Choice Outstanding Academic Titles More Resources for College Libraries titles More awards More scholarly titles in core disciplines More positive reviews for content More carefully selected content Subscription usage data can also you help “pinpoint” your library’s e-book needs and drive more strategic acquisition through all business models, providing a better way to manage your budget.