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QUESTIONS
What is the current state of streaming video in
academic libraries?
 How prevalent is streaming video in academ...
LITERATURE REVIEW
METHODOLOGY
 Sent draft survey to trusted professional
colleagues for testing
 Revised (5 revisions)
 Distributed widely through li...
 Short completion time
 Opt-in responses
 Included incentive to complete survey
 Short completion time
 Opt-in responses
 Included incentive to complete survey
THE SURVEY
tinyurl.com/SurveyASV
DEFINITIONS
VIDEO
Commercially produced and distributed academic,
educational, documentary and/or feature content.
Locally produced, r...
STREAMING VIDEO
Video content delivered to computer desktops via an
Internet connection.
Openly accessible sources such as...
SUBSCRIPTION STREAMING VIDEO COLLECTION
A packaged group of videos distributed by a single
company that also hosts the con...
TECHNICAL INFRASTRUCTURE & HOSTING
Technical Infrastructure
The computer systems and processes for ingesting,
hosting, and...
RESPONSES
 336 valid responses
 Limited to one response per institution
 42 ARL institutions
 48 U.S. States
 6 Canadian Provin...
DEMOGRAPHI
CS
CARNEGIE CLASSIFICATION
ENROLLMENT
PUBLIC OR PRIVATE
ONLINE COURSES
WHO’S
STREAMING
DOES YOUR INSTITUTION STREAM VIDEO
70 %
30%
COMPARISON BY CARNEGIE
CLASSIFICATION
70 %70 %
56% 44%
Baccalaureate
8%
92%
70%
30%
Associate
78%
22%33%
68%
Masters
ARL
D...
PLAN TO STREAM W/IN 3 YEARS
MEDIA COLLECTION
&
CONVERSION
PHYSICAL MEDIA COLLECTION SIZE
FORMAT SHIFT - PHYSICAL TO DIGITAL
FORMAT SHIFT - PHYSICAL TO DIGITAL
INTENTION TO FORMAT SHIFT W/IN 3
YEARS
INTENTION TO FORMAT SHIFT W/IN 3
YEARS
Have already shifted format Have not shifted format
HOW SHIFTED
MEDIA SELECTION
WHO SELECTS PHYSICAL VIDEO
PRIMARY SELECTOR FOR PHYSICAL
VIDEO
PRIMARY SELECTOR FOR STREAMING
VIDEO
MEDIA FUNDING
FUNDING SOURCES FOR PHYSICAL
VIDEO
PRIMARY FUNDING FOR PHYSICAL VIDEO
PRIMARY FUNDING FOR STREAMING
VIDEO
IS STREAMING VIDEO INSTITUTIONALLY
FUNDED
87%
13%
HOW DOES YOUR INSTITUTION FUND
STREAMING
 Departments for course-related work
 Online instruction funds
 Incorporated i...
WHO SELECTS INSTITUTIONALLY FUNDED
 Faculty with direction from Media Services
 Library recommends with support from Aca...
TOTAL VIDEO EXPENDITURES LAST
FISCAL YEAR
TOTAL VIDEO EXPENDITURES LAST
FISCAL YEAR
ANTICIPATED SPENDING IN NEXT FISCAL
YEAR
Hard Copy Video Formats
ANTICIPATED SPENDING IN NEXT FISCAL
YEAR
Streaming Videos – Individually Licensed
ANTICIPATED SPENDING IN NEXT FISCAL
YEAR
Streaming Video Subscriptions
ANTICIPATED SPENDING IN NEXT FISCAL
YEAR
LICENSING
MODELS
SUBSCRIPTION COLLECTIONS
PURCHASED/LICENSED IN PERPETUITY
COLLECTIONS
PURCHASED/LICENSED IN PERPETUITY
TITLES
44%
56%
TERM LICENSED TITLES
66%
34%
LICENSE TITLES FOR COURSE RESERVE
29%
71%
DIGITIZATION
ON
REQUEST
DIGITIZE & STREAM ON FACULTY
REQUEST
41%
58%
PRIMARY POLICY FOR DIGITIZATION ON
REQUEST
LIMITS APPLIED TO DIGITIZATION ON
REQUEST
WRITTEN POLICY STATEMENTS ON
DIGITIZING
22%
78%
22%
WRITTEN POLICY STATEMENTS ON
DIGITIZING
78%
61%
39%
10
%
90
%
Stream
Digitize on Request
Stream
Don’t digitize on Request
GUIDING DOCUMENTS
DISCOVERY
&
ACCESS
DISCOVERY & ACCESS TO STREAMING
VIDEO
PRIMARY ACCESS POINT TO STREAMING
VIDEO
TITLE LEVEL CATALOG RECORDS
TITLE LEVEL CATALOG RECORDS
CATALOG RECORD SOURCES
TECHNICAL
INFRASTRUCTURE
TECHNICAL INFRASTRUCTURE
PRIMARY RESPONSIBILITY FOR
INFRASTRUCTURE
HOSTING FOR STREAMING VIDEOS
PERCENTAGE OF COLLECTION HOSTED
HOSTING PLATFORMS
WORKLOAD
LICENSE NEGOTIATION
STAFF TIME DEVOTED TO STREAMING
HINDSIGHT
QUESTIONS NOT ASKED
 Does your library have a media librarian?
 Does your institution have a media unit separate
from th...
OBSERVATIONS
 Streaming video has become a common vehicle
for content delivery in academic libraries.
 Regardless of Carnegie classif...
 There is no dominant model for acquisition of
streaming videos. Subscription plans appear to
be emerging as the dominant...
SUMMARY of KEY FINDINGS
 Streaming video in academic libraries has reached
a tipping point.
 Streaming video in academic libraries has reached
a tipping point.
 Responsibility for streaming video may be
distribut...
 Streaming video in academic libraries has reached
a tipping point.
 Responsibility for streaming video may be
distribut...
 Streaming video in academic libraries has reached
a tipping point.
 Responsibility for streaming video may be
distribut...
 Streaming video in academic libraries has reached
a tipping point.
 Responsibility for streaming video may be
distribut...
 There is no dominant acquisition model for
streaming video.
 There is no dominant acquisition model for
streaming video.
 Most libraries do not digitize from their collections
on r...
 There is no dominant acquisition model for
streaming video.
 Most libraries do not digitize from their collections
on r...
 There is no dominant acquisition model for
streaming video.
 Most libraries do not digitize from their collections
on r...
 There is no dominant acquisition model for
streaming video.
 Most libraries do not digitize from their collections
on r...
GUIDING DOCUMENTS
Association of Research Libraries & Center for Social Media. (January 2012). Code of
best practices in fair use for academ...
AREAS FOR ADDITIONAL
RESEARCH
 Case studies for work flow and personnel
demands
 Use data
 Return on Investments – cost per use
 Quality of and sati...
QUESTIONS
CONTACTS
deg farrelly
Media Librarian / Share Stream Administrator
Arizona State University
deg.farrelly@asu.edu
Jane Hutc...
Streaming Video in Academic Libraries – Survey Results and Copyright Information by deg farrelly and Jane Hutchison, ProQu...
Streaming Video in Academic Libraries – Survey Results and Copyright Information by deg farrelly and Jane Hutchison, ProQu...
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Streaming Video in Academic Libraries – Survey Results and Copyright Information by deg farrelly and Jane Hutchison, ProQuest Day at ALA Annual 2014

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Jane Hutchison and deg farrelly present their findings based on a yearlong research project about streaming video in academic libraries. See the survey results, especially pertinent if you work with video in your library.

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Streaming Video in Academic Libraries – Survey Results and Copyright Information by deg farrelly and Jane Hutchison, ProQuest Day at ALA Annual 2014

  1. 1. QUESTIONS What is the current state of streaming video in academic libraries?  How prevalent is streaming video in academic libraries?  Who has primary responsibility for streaming video?  What hosting platforms are used?  How do users discover and access streaming videos?  How much staff time does streaming video demand?
  2. 2. LITERATURE REVIEW
  3. 3. METHODOLOGY
  4. 4.  Sent draft survey to trusted professional colleagues for testing  Revised (5 revisions)  Distributed widely through library and media discussion and mailing lists  VideoLib  Video Roundtable - ALA  Media-L  ACQNet  CCUMC  Charleston Conference  CollDev  CollLib  Digital Copyright
  5. 5.  Short completion time  Opt-in responses  Included incentive to complete survey
  6. 6.  Short completion time  Opt-in responses  Included incentive to complete survey
  7. 7. THE SURVEY tinyurl.com/SurveyASV
  8. 8. DEFINITIONS
  9. 9. VIDEO Commercially produced and distributed academic, educational, documentary and/or feature content. Locally produced, repository, institutional advancement/publicity, tutorials, or similar content not included.
  10. 10. STREAMING VIDEO Video content delivered to computer desktops via an Internet connection. Openly accessible sources such as YouTube or Hulu are not included.
  11. 11. SUBSCRIPTION STREAMING VIDEO COLLECTION A packaged group of videos distributed by a single company that also hosts the content. Libraries do not individually select titles in a subscription collection. Such collections may cover a single subject area, or may be multi-disciplinary. Consumer entertainment streaming subscriptions such as Netflix are not included.
  12. 12. TECHNICAL INFRASTRUCTURE & HOSTING Technical Infrastructure The computer systems and processes for ingesting, hosting, and serving digital video files. Hosting System Similar in meaning to "technical infrastructure", the commercial or locally developed interface for housing and streaming digital video files. Often referred to by specific product name, such as Kaltura, Sharestream, Ensemble, etc.
  13. 13. RESPONSES
  14. 14.  336 valid responses  Limited to one response per institution  42 ARL institutions  48 U.S. States  6 Canadian Provinces  2 Non-North American responses  Australia and Pakistan
  15. 15. DEMOGRAPHI CS
  16. 16. CARNEGIE CLASSIFICATION
  17. 17. ENROLLMENT
  18. 18. PUBLIC OR PRIVATE
  19. 19. ONLINE COURSES
  20. 20. WHO’S STREAMING
  21. 21. DOES YOUR INSTITUTION STREAM VIDEO 70 % 30%
  22. 22. COMPARISON BY CARNEGIE CLASSIFICATION 70 %70 % 56% 44% Baccalaureate 8% 92% 70% 30% Associate 78% 22%33% 68% Masters ARL Doctorate 92% 8%
  23. 23. PLAN TO STREAM W/IN 3 YEARS
  24. 24. MEDIA COLLECTION & CONVERSION
  25. 25. PHYSICAL MEDIA COLLECTION SIZE
  26. 26. FORMAT SHIFT - PHYSICAL TO DIGITAL
  27. 27. FORMAT SHIFT - PHYSICAL TO DIGITAL
  28. 28. INTENTION TO FORMAT SHIFT W/IN 3 YEARS
  29. 29. INTENTION TO FORMAT SHIFT W/IN 3 YEARS Have already shifted format Have not shifted format
  30. 30. HOW SHIFTED
  31. 31. MEDIA SELECTION
  32. 32. WHO SELECTS PHYSICAL VIDEO
  33. 33. PRIMARY SELECTOR FOR PHYSICAL VIDEO
  34. 34. PRIMARY SELECTOR FOR STREAMING VIDEO
  35. 35. MEDIA FUNDING
  36. 36. FUNDING SOURCES FOR PHYSICAL VIDEO
  37. 37. PRIMARY FUNDING FOR PHYSICAL VIDEO
  38. 38. PRIMARY FUNDING FOR STREAMING VIDEO
  39. 39. IS STREAMING VIDEO INSTITUTIONALLY FUNDED 87% 13%
  40. 40. HOW DOES YOUR INSTITUTION FUND STREAMING  Departments for course-related work  Online instruction funds  Incorporated into the Media Services budget  Site license paid by University IT  Continuing Education / Distance Learning  Grant money  Consortium divides the funding between member schools
  41. 41. WHO SELECTS INSTITUTIONALLY FUNDED  Faculty with direction from Media Services  Library recommends with support from Academic Depts  Streaming library acquisitions librarian  Media Services specialist  Department chairs/Deans  Information Technology  Teaching faculty work with Head of Extended Programs  Center for Distributed Learning/Distance Education  Consortium  Don’t know
  42. 42. TOTAL VIDEO EXPENDITURES LAST FISCAL YEAR
  43. 43. TOTAL VIDEO EXPENDITURES LAST FISCAL YEAR
  44. 44. ANTICIPATED SPENDING IN NEXT FISCAL YEAR Hard Copy Video Formats
  45. 45. ANTICIPATED SPENDING IN NEXT FISCAL YEAR Streaming Videos – Individually Licensed
  46. 46. ANTICIPATED SPENDING IN NEXT FISCAL YEAR Streaming Video Subscriptions
  47. 47. ANTICIPATED SPENDING IN NEXT FISCAL YEAR
  48. 48. LICENSING MODELS
  49. 49. SUBSCRIPTION COLLECTIONS
  50. 50. PURCHASED/LICENSED IN PERPETUITY COLLECTIONS
  51. 51. PURCHASED/LICENSED IN PERPETUITY TITLES 44% 56%
  52. 52. TERM LICENSED TITLES 66% 34%
  53. 53. LICENSE TITLES FOR COURSE RESERVE 29% 71%
  54. 54. DIGITIZATION ON REQUEST
  55. 55. DIGITIZE & STREAM ON FACULTY REQUEST 41% 58%
  56. 56. PRIMARY POLICY FOR DIGITIZATION ON REQUEST
  57. 57. LIMITS APPLIED TO DIGITIZATION ON REQUEST
  58. 58. WRITTEN POLICY STATEMENTS ON DIGITIZING 22% 78% 22%
  59. 59. WRITTEN POLICY STATEMENTS ON DIGITIZING 78% 61% 39% 10 % 90 % Stream Digitize on Request Stream Don’t digitize on Request
  60. 60. GUIDING DOCUMENTS
  61. 61. DISCOVERY & ACCESS
  62. 62. DISCOVERY & ACCESS TO STREAMING VIDEO
  63. 63. PRIMARY ACCESS POINT TO STREAMING VIDEO
  64. 64. TITLE LEVEL CATALOG RECORDS
  65. 65. TITLE LEVEL CATALOG RECORDS
  66. 66. CATALOG RECORD SOURCES
  67. 67. TECHNICAL INFRASTRUCTURE
  68. 68. TECHNICAL INFRASTRUCTURE
  69. 69. PRIMARY RESPONSIBILITY FOR INFRASTRUCTURE
  70. 70. HOSTING FOR STREAMING VIDEOS
  71. 71. PERCENTAGE OF COLLECTION HOSTED
  72. 72. HOSTING PLATFORMS
  73. 73. WORKLOAD
  74. 74. LICENSE NEGOTIATION
  75. 75. STAFF TIME DEVOTED TO STREAMING
  76. 76. HINDSIGHT
  77. 77. QUESTIONS NOT ASKED  Does your library have a media librarian?  Does your institution have a media unit separate from the library?  What is the size of your streaming video collection?  Do your collection development policy documents specifically address streaming video?  You indicated you do not catalog your streaming videos. Why not?  How satisfied are you with you with the catalog records / meta data provided by vendors?
  78. 78. OBSERVATIONS
  79. 79.  Streaming video has become a common vehicle for content delivery in academic libraries.  Regardless of Carnegie classification libraries have primary funding, operational, and decision- making roles in providing streaming video content to their institution.  Libraries prefer, and for the most part provide, title level access to streaming videos in their collections.  BUT, video remains an outlier in the day-to-day treatment of content in academic libraries.  Catalog records for streaming videos depend largely on vendors providing the records or metadata.
  80. 80.  There is no dominant model for acquisition of streaming videos. Subscription plans appear to be emerging as the dominant approach.  Librarians are largely unaware of the technological infrastructure used to serve streaming video.  Staffing needs for managing streaming videos appears to be low, but many libraries do not know what the actual staffing commitment is.  Librarians employ multiple approaches to meet the challenges streaming video presents regarding copyright.
  81. 81. SUMMARY of KEY FINDINGS
  82. 82.  Streaming video in academic libraries has reached a tipping point.
  83. 83.  Streaming video in academic libraries has reached a tipping point.  Responsibility for streaming video may be distributed across the institution, but regardless of the distribution, libraries have primary responsibility.
  84. 84.  Streaming video in academic libraries has reached a tipping point.  Responsibility for streaming video may be distributed across the institution, but regardless of the distribution, libraries have primary responsibility.  There is no clear pattern of key responsibilities in the library for streaming video content. These roles are widely distributed within the library.
  85. 85.  Streaming video in academic libraries has reached a tipping point.  Responsibility for streaming video may be distributed across the institution, but regardless of the distribution, libraries have primary responsibility.  There is no clear pattern of key responsibilities in the library for streaming video content. These roles are widely distributed within the library.  Video formats in academic library collections are changing.
  86. 86.  Streaming video in academic libraries has reached a tipping point.  Responsibility for streaming video may be distributed across the institution, but regardless of the distribution, libraries have primary responsibility.  There is no clear pattern of key responsibilities in the library for streaming video content. These roles are widely distributed within the library.  Video formats in academic library collections are changing.  Patterns of video acquisition and expenditure are changing.
  87. 87.  There is no dominant acquisition model for streaming video.
  88. 88.  There is no dominant acquisition model for streaming video.  Most libraries do not digitize from their collections on request.
  89. 89.  There is no dominant acquisition model for streaming video.  Most libraries do not digitize from their collections on request.  Libraries employ a wide array of discovery and access tools for streaming video.
  90. 90.  There is no dominant acquisition model for streaming video.  Most libraries do not digitize from their collections on request.  Libraries employ a wide array of discovery and access tools for streaming video.  Libraries employ multiple solutions for hosting streaming video.
  91. 91.  There is no dominant acquisition model for streaming video.  Most libraries do not digitize from their collections on request.  Libraries employ a wide array of discovery and access tools for streaming video.  Libraries employ multiple solutions for hosting streaming video.  Librarians are largely unaware of many factors related to streaming video.
  92. 92. GUIDING DOCUMENTS
  93. 93. Association of Research Libraries & Center for Social Media. (January 2012). Code of best practices in fair use for academic and research libraries. Washington, DC, American University. http://www.arl.org/pp/ppcopyright/codefairuse/ Besser, Howard et al. (December 2012) Video at risk: Strategies for preserving commercial Video Collections in Libraries. NY: NYU. http://www.nyu.edu/tisch/preservation/research/video-risk/ Brewer, Michael & ALA Office for Information Technology Policy. (2008). Fair use evaluator. http://librarycopyright.net/resources/fairuse/ Center for Social Media. (June 2008). Code of best practices in fair use for online Video. http://centerforsocialmedia.org/fair-use/best-practices/code-best-practices-fair-use- online-video Crews, Kenneth D. Fair use checklist. http://copyright.columbia.edu U.S. Copyright Office. Copyright law of the United States of America, Circular 92. http://www.copyright.gov/title17/92chap1.html U.S. Copyright Office. TEACH Act, 17 USC § 110(2). http://www.copyright.gov/title17/92chap1.html#110
  94. 94. AREAS FOR ADDITIONAL RESEARCH
  95. 95.  Case studies for work flow and personnel demands  Use data  Return on Investments – cost per use  Quality of and satisfaction with vendor-provided catalog records and meta data  Impact of proliferation of vendor interfaces / analysis of those interfaces  Integration of streaming video metadata with discovery tools
  96. 96. QUESTIONS
  97. 97. CONTACTS deg farrelly Media Librarian / Share Stream Administrator Arizona State University deg.farrelly@asu.edu Jane Hutchison Associate Director Instruction & Research Technology William Paterson University hutchisonj@wpunj.edu

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