UX strategy is about building a motivation to guide UX design efforts for the future. There are 7 important steps of UX Strategy: a vision,
UX strategy is essentially based on data, also combines this data with creativity.
14. “UX designers are primarily concerned with
how the product feels.
The broad responsibility of a UX designer
is to ensure that the product logically flows
from one step to the next.”
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- Lo Min Ming
Introduction
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15. A given design problem has no single right
answer. UX designers explore many
different approaches to solving a specific
user problem.
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Introduction
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18. @protechman
How to?
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There are 7 steps of
Developing a Successful UX Strategy
Vision Business strategy alignment
Market & User Research
Analytics
Content strategy & Interaction model
RoadmapDesign and development
20. Vision is one of the most important part of a
UX Strategy. You would have a great idea.
But if your vision is not worthy your all effort
will be meaningless.
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How to?
22. Strategic alignment is an intense hands-on
business redesign process, in which we
align your strategic goals, your business
model and processes, and your company
culture with your key business purpose and
core values.
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Advance Business Consulting
How to?
24. @protechman
Analyse everything you have and you will
have.
Gather all information about your company,
your team, your users etc.
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How to?
26. @protechman
Know your users and competitive to
improve your product in a right way.
If you know your users you can solve your
problems easily.
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How to?
27. @protechman
Make surveys, find some potential users to
make personas.
Personas give you to learn key informations
about your potential users.
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How to?
30. @protechman
You should work with real content not
“Lorem ipsum…”
Make your content plan by thinking your
company culture, target user and your
projects vision
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How to?