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Advanced Affiliate Program Management
- 15. KPI #2 Activity Index Percentage of affiliates active in the program over a given period of time.
- 16. KPI #3 Activation Number of previously stagnant affiliates activated within a given time period.
- 17. KPI #4 Traffic Increase in hits/clicks sent to your website by affiliates.
- 18. KPI #5 Sales / Leads Increase in sales (focus on monetary figure) or leads referred by affiliates.
- 21. Example © 2007-2011 WiderFunnel Marketing Inc. Test Page: Pluraleyes Software Landing Page Audience: Affiliates, Search, Direct Goal: Software Downloads
- 22. 3 Challenger Pages Tested A: Minimalist B: Screen Shot Isolation C: Video Player Isolation