Advanced Affiliate Program Management

Advanced Affiliate Program Management & Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outline ,[object Object],[object Object],[object Object]

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[object Object],“… the chief distinction of a diplomat is that he can say no in such a way that it sounds like a yes .” (Lester B Pearson)

[object Object],We are sorry, but the website(s) and/or promotional methods listed on your affiliate profile do(es) not meet our approval criteria. We have therefore declined your application. If, however, you feel that we have overlooked your potential, we would like to hear from you. Just email us a brief explanation of how you were planning on marketing our product/service, and we will gladly reconsider your application.

2 ,[object Object],Lets say you had an existing business, with an affiliate program already up and running for several years. You have a large number of affiliates in that program, some very productive and some not at all. You then hired someone to be your affiliate manager… If you could base that manager’s success /productivity on 5 pieces of measurable data , would they be?

KPI #1 Affiliates Recruited Number of new affiliates recruited into the program.

KPI #2 Activity Index Percentage of affiliates active in the program over a given period of time.

KPI #3 Activation Number of previously stagnant affiliates activated within a given time period.

KPI #4 Traffic Increase in hits/clicks sent to your website by affiliates.

KPI #5 Sales / Leads Increase in sales (focus on monetary figure) or leads referred by affiliates.

[object Object],Split testing – method of marketing testing whereby the performance of 2 versions of the landing page are being tested one against the other. Goal – determine which version performs better (lower bounce rate, better conversions).

3 Challenger Pages Tested A: Minimalist B: Screen Shot Isolation C: Video Player Isolation

How-To ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],Competitive intelligence – “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Christopher West, Competitive Intelligence , p. 12)

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[object Object],“ The real purpose of competitive intelligence is to learn and to act ” …not merely collect data or “develop information”. (Seena Sharp, Competitive Intelligence Advantage , p 101)

ABCs, or 5 Ways to Spy: ,[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],Police & Enforce

[object Object],Solution : Affiliate-referred visitors are not shown the coupon code box

[object Object],buy.at ’s solution

[object Object],Impact Radius ’ solution

[object Object],Downloadable applications , browser add-ons (aka BHOs) that may interfere with one or all of your online marketing channels.

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[object Object],Affiliate shall not transmit any so-called "interstitials," "Parasiteware™," "Parasitic Marketing," "Shopping Assistance Application," "Toolbar Installations and/or Add-ons," "Shopping Wallets" or "deceptive pop-ups and/or pop-unders" to consumers from the time the consumer clicks on a qualifying link until such time as the consumer has fully exited Merchant’s site (i.e., no page from our site or any Merchant.com’s content or branding is visible on the end-user’s screen). As used herein a. "Parasiteware™" and "Parasitic Marketing" shall mean an application that (a) through accidental or direct intent causes the overwriting of affiliate and non affiliate commission tracking cookies through any other means than a customer initiated click on a qualifying link on a web page or email; (b) intercepts searches to redirect traffic through an installed software, thereby causing, pop ups, commission tracking cookies to be put in place or other commission tracking cookies to be overwritten where a user would under normal circumstances have arrived at the same destination through the results given by the search (search engines being, but not limited to, Google, Bing, Yahoo, and similar search or directory engines); (c) set commission tracking cookies through loading of Merchant site in IFrames, hidden links and automatic pop ups that open Merchant.com’s site; (d) targets text on web sites, other than those web sites 100% owned by the application owner, for the purpose of contextual marketing; (e) removes, replaces or blocks the visibility of Affiliate banners with any other banners, other than those that are on web sites 100% owned by the owner of the application.

[object Object],Do not call it a “violation” unless you’ve defined it as such in your TOS!

How to Police: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],We strongly advise affiliates to stay compliant with the Federal Trade Commission (FTC) guidelines on testimonials and endorsements. All endorsements, reviews, testimonials on CompanyName.com’s products and services, as well as relationships between other types of content websites (forums, blogs, microblogs and other Social Media channels) and CompanyName must be clearly disclosed in a separate policy on the affiliate sites. FTC points out that “when there exists a connection between the endorser and the seller of the advertised product” it is imperative that such connection is “fully disclosed”. FTC deems the relationship in an endorser-sponsor light, and believes that the end user has the right to understand that one exists [ more on FTC.gov ]. We share the undergirding idea of this approach, and strongly encourage our affiliates to adhere to the FTC’s rules. We also reserve the right to terminate relationship with any non-compliant affiliates.

Example Performance-based doesn’t mean effortless

[object Object],www.amnavigator.com/blog | www.AffiliateManagementDays.com Action Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advanced Affiliate Program Management

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