Is your online profile credible and professional enough to be seen as an expert in your field? Personal Branding through online networks is the process of promoting your personal brand. It is a powerful strategy that will get you contacts, links and attention. Additionally, with the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

1. Effective Networking Online

2. • Does your online presence represent YOU
effectively?
• Are you wasting hours applying to postings on
the Internet?
• Are you spending far too much time playing
instead of working?

4. Agenda
1. Brand You
Determining and Deploying Your Online Personal Brand
2. The power of Google
Who are you online?
3. Blogging
Build your expertise and communicate
4. Using Facebook
The Professional Way to Network on Facebook
5. Are you Linkedin?
Join the growing professional network
6. On Twitter
How to Establish an Online Presence, 140 Characters at a Time
7. Getting Connected
How to Turn a Stranger Into a Network Contact
8. Networking Secrets
Should You Connect to Your Boss on Facebook?
9. Building Goodwill
You Have to Give in Order to Get
10. Safety First
Surf Your Way Safely

6. ~ Steven Covey

7. It’s not WHAT you know.
It’s not even WHO you know.
It’s WHO knows WHAT you
know.

8. “We are CEOs of our own
companies: Me Inc.
To be in business today, our most
important job is to be head marketer
for the brand called You.”
- Tom Peters
http://www.fastcompany.com/magazine/10/brandyou.html
From Issue 10 | August 1997

9. WE
(you and me)
ARE ALL
BRANDS

12. Determining Your Brand in 5 Steps
1. Your USP – skills or professional niche
2. Your values, passion & what you are good at
3. Pick the most important
4. Mission statement – purpose & goals
5. create a tagline that sums up your mission
statement and who you are
6. Tip: see how people you admire have branded
themselves.

13. A tagline is like an advertising slogan:It helps
other people remember a keypoint about
you.

15. Have you "Googled" yourself?
More than 85% of executive recruiters report "Googling" candidates

17. Who Are You Online?
Source: http://www.chrisg.com/social-media-brand/

18. Your online objectives…

19. Here’s how:
1. define who you are
2. go where people are
3. publish your content
4. connect to the right people
5. display your activity

20. get your brand
• Your name as a domain
• Create an email account with your domain
• Twitter id, Facebook id, Linkedin id…
• Fill out all the information & BE consistent
• Put a face to it.

21. some details
• Get your photograph
• Your resume
• Email signature
• Tagline
• Standard Introduction

22. Be…
• Authentic
• Focused
• Relaxed
• Dynamic

24. “Blogging is free, it doesn’t matter if anyone
reads it. What matters is the humility that
comes from writing it. What matters is the
meta cognition of thinking about what you are
going to say…”
~ Seth Godin

25. Personal Blog
Step 1: Pick a topic and name
Step 2: Choose a blogging platform
Step 3: Write your post
Step 4: Be consistent
Step 5: Link to your networks
www.poonamsagar.com

26. Manage/Monitor Blog

28. Vanity link

29. Security Tips
• Adjust privacy settings
• friend requests
• Friend lists and limit
view
• Disable options

31. What NOT to post
1.Every single piece of food you ate
2.You, and absolutely nothing else
3.Anyone that is less than 75% clothed
4.Drunk pics, stupid pics, mean pics and
cliché pics
FB Image Dimensions
Cover photo: 851 x 315;
Profile picture: 180 x 180;
App image: 111 x 74;
Thumbnail: 32 x 32;
Images within wall posts: 404 x 404; and
Highlighted and milestone images: 843 x 403.

33. Steps to link in to
• Optimize Your LinkedIn Profile
• Claim Your LinkedIn Name
• Start Building Your LinkedIn Network
• Request and Make Recommendations
• Join Groups
• Ask/answer questions
• Post updates

34. 2
7
6
8
3
4
5

36. in 140 characters
• Create a short biography
• Check followers before you accept
– Biography
– Friend list
– Tweets
• Under the “Account” tab check off
“Protect my updates”.

38. More…
• Use your professional picture
• Include your elevator pitch in your Twitter bio – only 140
characters
• Link to your website – one shot, one link
• Keep your tweets professional
• Have a conversation
• Always answer @’s and DM’s
– @’s seen by all.
– DM’s or direct messages seen by you & recipient.

39. How to Tweet
1. Be awesome - Do awesome stuff. Then tweet
about that.
2. Be human - Say hello. Pay a compliment. Ask
a question. Answer a question. Share an
opinion.
3. Be goal-oriented – ask What do I want this
display to achieve?

40. Getting Connected
How to Turn a Stranger into a Network Contact
1. Identify Good Contacts
2. Interact Online
3. Manage Your Contacts
4. Offer Value
5. Stay in Touch
6. Get Back from Your Network

41. Networking Secrets
1. Should You Connect to Your Boss on
Facebook?
2. Trouble? What Trouble?
3. Always Professional, All the time

42. Building Goodwill
You Have to Give in Order to Get
1.Rebroadcast Their Activity
2.Comment on Their Activity
3.Share Information and Ideas
4.Introduce People to One Another
5.Offer Your Expertise
6.Be authentic

46. Networking Don’ts
Mistakes you cannot afford to make
1. Not Knowing What You Want
2. Resume, Unprompted
3. Overestimating Your Bond
4. Being Overly Aggressive
5. Not Seeking Mentors
6. Not Following Up
7. Negativity
8. Not Asking Questions
9. Not Tying Up Loose Ends

47. How to maintain the momentum?
Create a Social Media Activity Calendar
1. Commit weekly time resources
2. Understand that social media activity will have an impact on results.
3. Regularly generate content using blogs, Twitter, Face book or other
social platforms.
4. Don’t try to do use every platform, instead focusing time and resources
on the social media networks that drive the best results.
5. Use social media to drive participation in offline networkingevents.

48. Networking online is a journey, not a destination,
enjoy what becomes of your participation.
clodagh@getfocusedconsulting.com.au

49. To summarize…

50. Connect with me:
Poonam Sagar
Twitter: @poonamsagar
Email: poonam@infotech.co.id
Blog: poonamsagar.com
Company website: www.infotech.co.id