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Effective Networking Online
• Does your online presence represent YOU  effectively?• Are you wasting hours applying to postings on  the Internet?• Are...
Agenda1. Brand YouDetermining and Deploying Your Online Personal Brand2. The power of GoogleWho are you online?3. Blogging...
~ Steven Covey
It’s not WHAT you know.It’s not even WHO you know.  It’s WHO knows WHAT you              know.
“We are CEOs of our own companies: Me              Inc. To be in business today, our most important job is to be head mark...
WE(you and me)   ARE ALLBRANDS
Determining Your Brand in 5 Steps1.   Your USP – skills or professional niche2.   Your values, passion & what you are good...
A tagline is like an advertising slogan:It helps  other people remember a keypoint about  you.
Have you "Googled" yourself?More than 85% of executive recruiters report "Googling" candidates
Who Are You Online?Source: http://www.chrisg.com/social-media-brand/
Your online objectives…
Here’s how:1. define who you are2. go where people are3. publish your content4. connect to the right people5. display your...
get your brand•   Your name as a domain•   Create an email account with your domain•   Twitter id, Facebook id, Linkedin i...
some details•   Get your photograph•   Your resume•   Email signature•   Tagline•   Standard Introduction
Be…• Authentic• Focused• Relaxed• Dynamic
“Blogging is free, it doesn’t matter if anyonereads it. What matters is the humility thatcomes from writing it. What matte...
Personal Blog                          Step 1: Pick a topic and name                          Step 2: Choose a blogging pl...
Manage/Monitor Blog
Vanity link
Security Tips       •   Adjust privacy settings       •   friend requests       •   Friend lists and limit           view ...
What NOT to post1.Every single piece of food you ate2.You, and absolutely nothing else3.Anyone that is less than 75% cloth...
Steps to link in to•   Optimize Your LinkedIn Profile•   Claim Your LinkedIn Name•   Start Building Your LinkedIn Network•...
2                    76                8    3    4            5
in 140 characters• Create a short biography• Check followers before you accept  – Biography  – Friend list  – Tweets• Unde...
More…• Use your professional picture• Include your elevator pitch in your Twitter bio – only 140  characters• Link to your...
How to Tweet1. Be awesome - Do awesome stuff. Then tweet   about that.2. Be human - Say hello. Pay a compliment. Ask   a q...
Getting ConnectedHow to Turn a Stranger into a Network Contact         1.   Identify Good Contacts         2.   Interact O...
Networking Secrets1. Should You Connect to Your Boss on   Facebook?2. Trouble? What Trouble?3. Always Professional, All th...
Building GoodwillYou Have to Give in Order to Get1.Rebroadcast Their Activity2.Comment on Their Activity3.Share Informatio...
Networking Don’tsMistakes you cannot afford to make1. Not Knowing What You Want2. Resume, Unprompted3. Overestimating Your...
How to maintain the momentum?                    Create a Social Media Activity Calendar1.   Commit weekly time resources2...
Networking online is a journey, not a destination,     enjoy what becomes of your participation.clodagh@getfocusedconsulti...
To summarize…
Connect with me:Poonam SagarTwitter: @poonamsagarEmail: poonam@infotech.co.idBlog: poonamsagar.comCompany website: www.inf...
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
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Is your online profile credible and professional enough to be seen as an expert in your field? Personal Branding through online networks is the process of promoting your personal brand. It is a powerful strategy that will get you contacts, links and attention. Additionally, with the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

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Networking Online Effectively

  1. 1. Effective Networking Online
  2. 2. • Does your online presence represent YOU effectively?• Are you wasting hours applying to postings on the Internet?• Are you spending far too much time playing instead of working?
  3. 3. Agenda1. Brand YouDetermining and Deploying Your Online Personal Brand2. The power of GoogleWho are you online?3. BloggingBuild your expertise and communicate4. Using FacebookThe Professional Way to Network on Facebook5. Are you Linkedin?Join the growing professional network6. On TwitterHow to Establish an Online Presence, 140 Characters at a Time7. Getting ConnectedHow to Turn a Stranger Into a Network Contact8. Networking SecretsShould You Connect to Your Boss on Facebook?9. Building GoodwillYou Have to Give in Order to Get10. Safety FirstSurf Your Way Safely
  4. 4. ~ Steven Covey
  5. 5. It’s not WHAT you know.It’s not even WHO you know. It’s WHO knows WHAT you know.
  6. 6. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Petershttp://www.fastcompany.com/magazine/10/brandyou.htmlFrom Issue 10 | August 1997
  7. 7. WE(you and me) ARE ALLBRANDS
  8. 8. Determining Your Brand in 5 Steps1. Your USP – skills or professional niche2. Your values, passion & what you are good at3. Pick the most important4. Mission statement – purpose & goals5. create a tagline that sums up your mission statement and who you are6. Tip: see how people you admire have branded themselves.
  9. 9. A tagline is like an advertising slogan:It helps other people remember a keypoint about you.
  10. 10. Have you "Googled" yourself?More than 85% of executive recruiters report "Googling" candidates
  11. 11. Who Are You Online?Source: http://www.chrisg.com/social-media-brand/
  12. 12. Your online objectives…
  13. 13. Here’s how:1. define who you are2. go where people are3. publish your content4. connect to the right people5. display your activity
  14. 14. get your brand• Your name as a domain• Create an email account with your domain• Twitter id, Facebook id, Linkedin id…• Fill out all the information & BE consistent• Put a face to it.
  15. 15. some details• Get your photograph• Your resume• Email signature• Tagline• Standard Introduction
  16. 16. Be…• Authentic• Focused• Relaxed• Dynamic
  17. 17. “Blogging is free, it doesn’t matter if anyonereads it. What matters is the humility thatcomes from writing it. What matters is themeta cognition of thinking about what you aregoing to say…” ~ Seth Godin
  18. 18. Personal Blog Step 1: Pick a topic and name Step 2: Choose a blogging platform Step 3: Write your post Step 4: Be consistent Step 5: Link to your networkswww.poonamsagar.com
  19. 19. Manage/Monitor Blog
  20. 20. Vanity link
  21. 21. Security Tips • Adjust privacy settings • friend requests • Friend lists and limit view • Disable options
  22. 22. What NOT to post1.Every single piece of food you ate2.You, and absolutely nothing else3.Anyone that is less than 75% clothed4.Drunk pics, stupid pics, mean pics and cliché pics FB Image Dimensions Cover photo: 851 x 315; Profile picture: 180 x 180; App image: 111 x 74; Thumbnail: 32 x 32; Images within wall posts: 404 x 404; and Highlighted and milestone images: 843 x 403.
  23. 23. Steps to link in to• Optimize Your LinkedIn Profile• Claim Your LinkedIn Name• Start Building Your LinkedIn Network• Request and Make Recommendations• Join Groups• Ask/answer questions• Post updates
  24. 24. 2 76 8 3 4 5
  25. 25. in 140 characters• Create a short biography• Check followers before you accept – Biography – Friend list – Tweets• Under the “Account” tab check off “Protect my updates”.
  26. 26. More…• Use your professional picture• Include your elevator pitch in your Twitter bio – only 140 characters• Link to your website – one shot, one link• Keep your tweets professional• Have a conversation• Always answer @’s and DM’s – @’s seen by all. – DM’s or direct messages seen by you & recipient.
  27. 27. How to Tweet1. Be awesome - Do awesome stuff. Then tweet about that.2. Be human - Say hello. Pay a compliment. Ask a question. Answer a question. Share an opinion.3. Be goal-oriented – ask What do I want this display to achieve?
  28. 28. Getting ConnectedHow to Turn a Stranger into a Network Contact 1. Identify Good Contacts 2. Interact Online 3. Manage Your Contacts 4. Offer Value 5. Stay in Touch 6. Get Back from Your Network
  29. 29. Networking Secrets1. Should You Connect to Your Boss on Facebook?2. Trouble? What Trouble?3. Always Professional, All the time
  30. 30. Building GoodwillYou Have to Give in Order to Get1.Rebroadcast Their Activity2.Comment on Their Activity3.Share Information and Ideas4.Introduce People to One Another5.Offer Your Expertise6.Be authentic
  31. 31. Networking Don’tsMistakes you cannot afford to make1. Not Knowing What You Want2. Resume, Unprompted3. Overestimating Your Bond4. Being Overly Aggressive5. Not Seeking Mentors6. Not Following Up7. Negativity8. Not Asking Questions9. Not Tying Up Loose Ends
  32. 32. How to maintain the momentum? Create a Social Media Activity Calendar1. Commit weekly time resources2. Understand that social media activity will have an impact on results.3. Regularly generate content using blogs, Twitter, Face book or other social platforms.4. Don’t try to do use every platform, instead focusing time and resources on the social media networks that drive the best results.5. Use social media to drive participation in offline networkingevents.
  33. 33. Networking online is a journey, not a destination, enjoy what becomes of your participation.clodagh@getfocusedconsulting.com.au
  34. 34. To summarize…
  35. 35. Connect with me:Poonam SagarTwitter: @poonamsagarEmail: poonam@infotech.co.idBlog: poonamsagar.comCompany website: www.infotech.co.id

Is your online profile credible and professional enough to be seen as an expert in your field? Personal Branding through online networks is the process of promoting your personal brand. It is a powerful strategy that will get you contacts, links and attention. Additionally, with the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

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