“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Petershttp://www.fastcompany.com/magazine/10/brandyou.htmlFrom Issue 10 | August 1997
• What are you doing to enhance YOUR BRAND?• What do you want YOUR BRAND to reflect?• What does YOUR BRAND reflect?Successful personal branding is about identifying thequalities that differentiate you and project your authentic self- your goals,-vision,- purpose- values.
is a good place to start connectingyour social networks to your other professional identity online, like blogs, slide presentations, etc.
in 140 characters• Create a short biography• Check followers before you accept – Biography – Friend list – Tweets• Under the “Account” tab check off “Protect my updates”.
Blogging 101“Blogging is free, it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the meta cognition of thinking about what you are going to say…” ~ Seth Godin
Step 1: Register a domainAs long as it is relevant, the shorter the domain is the better• www.register.com.• www.namestation.com