5. Is it:
A. To work less and make more
money?
B. To own a house with a white
picket fence and have a family
with 2.3 children?
4
6. Is it:
A. To work less and make more
money?
B. To own a house with a white
picket fence and have a family
with 2.3 children?
C. To retire with your toes in the
sand and the sun overhead?
5
7. Is it:
A. To work less and make more
money?
B. To own a house with a white
picket fence and have a family
with 2.3 children?
C. To retire with your toes in the
sand and the sun overhead?
6
9. “The American Dream is that dream of a land in which
life should be better and richer and fuller for everyone,
with opportunity for each according to ability or
achievement…a dream of social order in which each
man and each woman shall be…recognized by others
for what they are, regardless of the fortuitous
circumstances of birth or position.”
-James Truslow Adams, The Epic of America 1931
17. When respondents were asked to
compare their economic standing to
their parents’ …
They reported feeling more
prosperous — but also more
financially stressed.
16
19. More than half feel it’s too expensive to
raise children in this day and age.
How costly?
Three out of 5 believe
that you need dual
incomes to make ends
meet.
Two out of 5 have delayed
having children because
of their financial situations.
18
20. One respondent feels it’s too
expensive to raise his two children and
looks forward to the day when they are
finally off the family payroll.
Child 1
Child 2
I mean, not that said respondent doesn’t
unconditionally love his children and all that.
19
21. While retiring at 65 remains a
core component of the American
Dream, reaching that goal is a
roadblock for respondents.
More than a third feel that it’s
not possible today to save
enough for retirement.
20
22. And while the Dream is still
alive … There are those
stressors.
21
23. Perhaps because of the
complexity of finances.
“Complexity” refers to the ability to
comfortably and confidently make
financial decisions.
22
24. 31% said their financial life is
very complex.
Of those who say their
financial health has improved
since the recession, 43% say
the complexity of their
finances has decreased.
23
25. How can Americans make
sure that their Dream
is still alive and well?
26. Four ways to help
consumers achieve the
American Dream:
25
28.
Build and maintain literacy.
Seven of 10 consumers whose
financial life improved used at
least one source of financial
help.
Start with the products you
already have because…
Source: Chase Blueprint/Aite research
27
29.
Understand and manage complexity.
Sources: Chase Blueprint/Aite research,
Chase Blueprint research
28
30.
Understand and manage complexity.
The goal is feeling comfortable and
confident making your financial
decisions.
Consumers want:
– Control
– Simplicity
– Predictability
Sources: Chase Blueprint/Aite research,
Chase Blueprint research
29
31.
Manage budgeting, spending and
borrowing.
Sources: Chase Pulse of the Consumer research;
“Born to Spend” research
30
32.
Manage budgeting, spending and
borrowing.
Consumers saved more during
the downturn.
Now they are feeling more
confident, so…
can good efforts
become habits?
Sources: Chase Pulse of the Consumer research;
“Born to Spend” research
31
34.
Understand progress and
experience success.
People are more likely to commit
to the goals that they set for
themselves.
Once you taste success…
Sources: Chase Blueprint analysis and research
33
35. Four ways to help consumers
achieve the Dream:
Build and maintain literacy.
Understand and manage complexity.
Manage budgeting, spending and
borrowing.
Understand progress and
experience success.
34
