Miss Thrifty

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Philip Taylor

Business Entertainment & Humor

got press?

Image credit: Special Collections Research Center GW

@miss_thrifty
#fincon 2013
#fincon2013

“A very particular set of skills; skills I have
acquired over a very long career.”

@miss_thrifty

press & publicity: why?

Image credit: Leo Reynolds.

@miss_thrifty

great media coverage in 10 steps

@miss_thrifty

4. stamp your site with authority

@miss_thrifty

5. be found

title tag
snippet

Google Keyword Planner
Wordtracker
@miss_thrifty

Image credit: Proctor Archives

6. know your limits

@miss_thrifty

7. databases r us

@miss_thrifty

Image credit: IMLS DCC

1. www.helpareporter.com
2. www.prnewswire.com/pr
ofnet
3. www.experts.com
4. www.expertclick.com
5. www.expertengine.com
6. www.muckrack.com
7. www.themediagraph.com
8. www.gorkana.us
9. DIY!

9. deliver

Image Credit: Marine Corps Archives

@miss_thrifty

thank you…

Image credit: North Carolina Digital…

…any questions?
@miss_thrifty

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Miss Thrifty

1. got press? Image credit: Special Collections Research Center GW @miss_thrifty #fincon 2013 #fincon2013

2. www.miss-thrifty.co.uk @miss_thrifty

3. 2008… @miss_thrifty

4. 2009-2012 @miss_thrifty

5. …2013 @miss_thrifty

6. “A very particular set of skills; skills I have acquired over a very long career.” @miss_thrifty

7. @miss_thrifty

8. @miss_thrifty

9. the prequel @miss_thrifty

10. @miss_thrifty

11. press & publicity: why? Image credit: Leo Reynolds. @miss_thrifty

12. 1. traffic & subscribers @miss_thrifty

13. 2. paid opportunities @miss_thrifty

14. 3. SEO benefits @miss_thrifty

15. great media coverage in 10 steps @miss_thrifty

16. 1. it’s all about YOU @miss_thrifty

17. @miss_thrifty

18. dooce.com @miss_thrifty

19. 2. Be accessible @miss_thrifty

20. 3. look the part @miss_thrifty

21. 4. stamp your site with authority @miss_thrifty

22. 5. be found title tag snippet Google Keyword Planner Wordtracker @miss_thrifty

23. Image credit: Proctor Archives 6. know your limits @miss_thrifty

24. 7. databases r us @miss_thrifty Image credit: IMLS DCC 1. www.helpareporter.com 2. www.prnewswire.com/pr ofnet 3. www.experts.com 4. www.expertclick.com 5. www.expertengine.com 6. www.muckrack.com 7. www.themediagraph.com 8. www.gorkana.us 9. DIY!

25. 8. be pitch perfect @miss_thrifty

26. @miss_thrifty

27. 9. deliver Image Credit: Marine Corps Archives @miss_thrifty

28. 10. aftersales @miss_thrifty

29. thank you… Image credit: North Carolina Digital… …any questions? @miss_thrifty

Editor's Notes

1.About page
telegraph
3.Look the part
2.Contact page
3. Look the part
4.Stamp of authority
5.Be found
6.Know your limits
7. HARO $19 a month; Experts.com $350 pa; ExpertClick $600 pa; ExpertEngine in beta; muckrack $99 pm; MediaGraph £14/$23; gorkana free media alerts
8.Pitch Perfect
8.Pitch Perfect
9.Deliver
10.Aftersales

Miss Thrifty

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Miss Thrifty

Editor's Notes