1. From Blog To
Brand:
What Your Blog Needs To Attract
Clients, Media Mentions &
Get Noticed By Major Brands
2. Obligatory Personal
Slide
• Founded FrugalBeautiful.com in 2011
• Was super broke so learned how to
blog to talk about being broke
• Used blog to be significantly less
broke
• Built career from blog
3. Overview
• What Brands Look For When
Working With A Blogger
• Key Content & Page
Optimization
• Building A Solid Media Kit
• Your Perfect Pitch
• Tips & Tricks To Getting
Noticed
4. Biggest Mistake
Bloggers Make
• Only tweeting posts or recycling
irrelevant posts
• No social media icons in the sidebar
• Horrible photos in pages/posts, or using
really corporate stock images
• Not enough relevant personal info that
will help us understand your voice or
demographic
• Oversharing & overselling (All content
should be a triple win!)
5. What Brands Look
• Optimize Content Pages: Pages
For:
Should Tell A Story And Sell
Your Site As Part Of Your
Brand
• Social Media:
Be Savvily
Social & Aware Of Who Is
Reading Your Tweets
• Build Strategic Partnerships:
Guest posts & group memberships
demonstrate solidarity and
sustainability
7. Inside The Media Kit
• Page One:
About You, Your
Blog, Demographics/Readership
& Topics
• Page Two:
Deliverables &
Policies
(what they can expect while working
with you)
• Page Three:
SpecificAdvertising Options,
Ad Packages, Rates & Payment
Options
8. Implementing The Kit
• Save as a PDF and send only on
request, do not post publicly
• Treat it like a résuméapplying for business with a brand
is like applying for a job.
kit=résumé. pitch=cover
letter.
• Use it as a negotiation tool
9. Pitching Your That
Brand
• Create a Pitch Email
Requires Little Or No
Customization
• Decide Your Objectives & Be
Specific! One sentence should be
a call to action
• Directly Ask for the
Marketing/PR contact if you’re
emailing a generic address
• Keep Your Reader In Mind: busy,
limited budget, focused on
deliverables.
10. Pitch Email
• Greeting: Name, URL, what
you
blog about.
• Why: Why are you contacting
them?
• What: What Are You Offering?
• Get A Lead: Who should you
speak to? Or how should you
follow up?
• Offer the Media Kit:
Disclose
stats, rates, etc. only upon
11. Reasons A Company
May Not Work With
You
• Their company isn’t structured
to filter your request
• You may be working with an
unknown competitor
• They may be working with an
advertising/PR firm
• They have no idea what a blog
is or how to work with one
12. How out your SEO Noticed
To Get with topical
• Pimp
posts & keywords they look for
• Reach out via DM/PM on social
media
• Have a solid pitch & offer a
media kit
• Be stupid easy to contact &
look human
• Work with other brands to
snowball success
