1. November 3, 2005
PRODUCT REVIEW
Aesthera Photopneumatic Therapy
Recently, a MedSpaPress subscriber invited a hefty loan or lease payment immediately after
our Product Review Team to participate in a the purchase. Quite frankly, this just isn't realistic
demonstration of the recently released for many new medspas resulting in being
Aesthera Photopneumatic Therapy system. We forced to use their marketing budget to make
love reviewing products and quickly accepted the initial payments. I don't have to explain
the invitation. the downward spiral that can result from that
mistake.
So, what's new from Livermore, CA based
Aesthera? Basically speaking...two things.
1. New technology that competes
head-to-head with the best in
class laser and IPL systems
2. A refreshing new business model
for the very crowded light-based
aesthetic market
Because every medspa owner is concerned
about the bottom line, let's look at the business
model first. When pioneer medspa owners
built their businesses, they only had one choice
in terms of purchasing equipment. That choice
was to pay anywhere between $150K - $250K
for the equipment necessary to provide both
laser hair removal and IPL treatments to
clients. In marketing terms, that's what we call
a 'barrier to entry.' This means that everyone
isn't able to afford the best quality equipment
and many suffice with older, used models and Carone Scott, R.N. takes the Aesthera PPx System through
out-of-date technology. It also means that the its paces completing a laser hair removal treatment on a
business needs to be strong enough to support man’s back in just over 20 minutes.
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2. Aesthera has introduced what marketing folks have the business to support a $6,000 to
call a razor + razorblade business model to the $10,000 lease payment per month. You can
aesthetic industry. The concept is that instead think of it as Aesthera sharing the risk of your
of paying around $100K for a hair removal purchase with you. As opposed to conventional
laser and another $100K for an IPL, you can business models where the company sells you a
purchase the Aesthera system for under $30K, system for nearly a hundred thousand dollars
saving $170K immediately. You can think of and has no impetus to help you succeed,
the Aesthera system as the razor in our marketing Aesthera only succeeds if you buy their tips on
example. But, you need blades. Aesthera sells a regular basis. Their success is directly linked
'tips' for their system that range in price from with your success; this model creates a very
around $35 - $50 each. The tip is a disposable nice, and important customer service relationship.
that is programmed for a certain length of time
or number of pulses before being inactivated. Now, on to the technology. It's no surprise that
You can't necessarily think of one tip per person, Aesthera has developed what some consider to
because they come in different sizes. You might be the next generation of light-based technology,
want to use several sizes on a single patient, after all, most of their employees have spent
and those same tips on another patient. entire careers as the leaders of the industry.
Remember, today without tips, most lasers use They come from industry giants such as
the same 'tip' on every patient during the Lumenis, Palomar, ESC, and Coherent. But,
entire life of the laser. what they're doing at Aesthera is completely
different from conventional technology.
The Aesthera The technology behind Photopneumatic
Photopneumatic Therapy or PPx is basically one of efficiency.
Therapy System We all know that if you do anything more
efficiently, it becomes easier, quicker and safer
to achieve successful results. And, typically
those results become much easier to predict
with great accuracy. These are the concepts
behind the Aesthera PPx technology.
Aesthera
Disposable With this technology efficiency is created by
Tips combining broadband light with pneumatic
energy. The system utilizes a vacuum to pull
the targeted skin into a depression in the
During our demo we were impressed with the disposable tip. This results in bringing the
ability to work around curved areas such as the targets closer to the skin's surface and also
jawline and the nose merely by changing tip decreasing melanin and hemoglobin in the
sizes. This is a feat that's nearly impossible with area. This combination means that up to five
many larger crystal IPL systems. The bottom times the photons are able to reach the target
line on this business model is that Aesthera is than is possible with conventional technology.
basing their business on your success. You pay PPx technology has already demonstrated its
a very reasonable sum up front and a little effectiveness in treating unwanted hair,
along as you purchase tips. This saves you unwanted red and brown skin pigmentation,
money in the beginning when you may not and unsightly spider veins.
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3. The physics are actually pretty simple, if you And when we say brief, we mean it. the large
stretch the skin under the laser, it reduces the tip size makes it possible to cover vast areas
amount of energy required for treatment to a (like a man's back) in no time. We estimated
mere fraction of the photons delivered by about 20 - 25 minutes for a back and about the
previous systems. Because of this, PPx is literally same for an entire pair of legs. This was a nice
painless, up to five times safer and delivers change from a typical hour or more for those
amazing results in just a few treatments. treatments with conventional technology.
While participating in the Product Review, one PPx is patented technology and is therefore
of our team members volunteered to attempt only available from Aesthera. Currently the
to eradicate some system is being
very stubborn spider utilized for hair
veins and difficult removal, uneven
hairs. We were all pigmentation,
thrilled at this and spider veins.
prospect because However, rumor
to say that she's a has it that they
Chest Before Chest 2 Weeks Post
wimp is the are conducting
2nd Treatment
understatement of clinical trials on
the century. She vellus hair, acne,
wouldn't even and even skin
think of going tightening. Our
under the 'gold sources lead us to
standard' hair believe that these
removal system trials are being
without serious performed with
anesthetic cream the same system
(yes, even with Aesthera is selling
but she submitted Right Cheek Before Right Cheek 4 Months is a chance that
the Chill Tip); today. (So, there
to even the highest Post 3rd Treatment we may see future
settings on the treatment options
Aesthera PPx from the same
without feeling a PPx system.)
thing. Later, we
were provided With the system’s
with the results of versatility, safety,
a clinical study effectiveness,
Leg Veins Before Leg Veins 5 Weeks
demonstrating the painless treatments
Post 2nd Treatment
system’s ability to (search our site
provides 'painless' under lidocaine
treatments. But death to truly
more importantly, those unsightly spider veins understand how important this is) and speed
that laugh at the YAG when they see it coming, (no numbing combined with faster treatment
are almost history with only two brief treatments. times); our Product Review demonstrates that
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4. you'd best be served to see this system before With a business model that puts you in the driver's
making your next light-based technology seat, you'll save hundreds of thousands and get
purchase. If you're making your first purchase, the kind of customer service that is only seen
we would emphasize this even more. from a company that depends of selling their
disposables to insure their future success.
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