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3 reasons your app landing page is your secret weapon for app marketing

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Based on the app marketing and business advice on http://bit.ly/1yxSAam - Go to the website for more strategies and tactics to grow your app business.
Recently one of the members of the App Entrepreneurs Group reached out to me to find out about the usefulness of creating a landing page for apps. This person had some really valid points about why he thought that a landing page was just one more nuisance, which needed to be managed and optimized.

Actually he could not have been more wrong. An app landing page is not a nuisance but an asset to nurture and improve, to give you extraordinary results.

If you have created an app landing page the right way then, you can literally not have to worry about all the app store rule changes which Apple and sometimes Google keep coming up with.

I would go so far as to say that a well-made landing page could be your secret weapon to market your app.

We will take a look at why I think that an app landing page is a game changer for app marketing.

If you consider the alternative to having a separate app landing page, which is to just have an app store listing, then you probably know that your app store listing does not provide you with much useful information.
No conversion data

Currently both Google developer console and iTunes connect do not share any data around the conversion rates for the people visiting your app listing. As an app entrepreneur and marketer you really need to know whether out of every 100 people who visit your app listing, you are getting just 5 downloads or 50 downloads.

Without knowing this, there is no way for you improve your messaging, screenshots or even your app. The worst thing that can happen is that you end up spending a huge amount of your time and resources on optimizing a listing which already has a good conversion rate.

A landing page can help you get this data.
No Referral Information

If you are familiar with internet marketing then you probably also know that it is extremely important for a marketer to know which of his experiments or efforts are producing results. Based on this the internet marketer can focus his efforts only on the successful strategies and scale them up.

When you are marketing your app and linking directly to your app store listing, there is no way for you to get the referral information. Yes, there are tools like Mixpanel and Flurry, which help you with getting some referral information but it only works when you specifically generate links to be used for your marketing. All the organic referrals get lost.

Once again a landing page can solve this problem for you by allowing you to use a simple and free tool like Google Analytics to give you referral information.
** Most Important ** No Retargeting

If there was just one thing which you take away from this blog post then let it be this – to succeed with app marketing you need to become an expert with retargeting.

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3 reasons your app landing page is your secret weapon for app marketing

  1. 1. 3 Reasons Your App Landing Page is your Secret Weapon for App Marketing Puneet Yamparala, App Entrepreneurs Association
  2. 2. Before you start, Get the FREE GUIDE To Getting 5,000+ Downloads in 2 Days Using Ninja Tactics http://eepurl.com/1xx-r Puneet Yamparala, App Entrepreneurs Association
  3. 3. Recently one of the members of the App Entrepreneurs Group reached out to me to find out about the usefulness of creating a landing page for apps. Puneet Yamparala, App Entrepreneurs Association
  4. 4. This person had some really valid points about why he thought that a landing page was just one more nuisance, which needed to be managed and optimized. Puneet Yamparala, App Entrepreneurs Association
  5. 5. Actually he could not have been more wrong. An app landing page is not a nuisance but an asset to nurture and improve, to give you extraordinary results. Puneet Yamparala, App Entrepreneurs Association
  6. 6. If you have created an app landing page the right way then, you can literally not have to worry about all the app store rule changes which Apple and sometimes Google keep coming up with. Puneet Yamparala, App Entrepreneurs Association
  7. 7. I would go so far as to say that a well-made landing page could be your secret weapon to market your app. Puneet Yamparala, App Entrepreneurs Association
  8. 8. Lets take a look at why I think that an app landing page is a game changer for app marketing. Puneet Yamparala, App Entrepreneurs Association
  9. 9. No Conversion Data Puneet Yamparala, App Entrepreneurs Association
  10. 10. Currently both Google Developer Console and iTunes Connect do not share any data around the conversion rates for the people visiting your app listing. Puneet Yamparala, App Entrepreneurs Association
  11. 11. As an app entrepreneur and marketer you really need to know whether out of every 100 people who visit your app listing, you are getting just 5 downloads or 50 downloads. Puneet Yamparala, App Entrepreneurs Association
  12. 12. Without this data, there is no way for you improve your messaging, screenshots or even your app. The worst thing that can happen is that you end up … Puneet Yamparala, App Entrepreneurs Association
  13. 13. … spending a huge amount of your time and resources on optimizing a listing which already has a good conversion rate. A landing page helps you get this data. Puneet Yamparala, App Entrepreneurs Association
  14. 14. No Referral Information Puneet Yamparala, App Entrepreneurs Association
  15. 15. It is extremely important for a marketer to know which of his experiments or efforts are producing results. Based on this the internet marketer can focus … Puneet Yamparala, App Entrepreneurs Association
  16. 16. … his efforts only on the successful strategies and scale them up. When you are marketing your app and linking directly to your app store listing, … Puneet Yamparala, App Entrepreneurs Association
  17. 17. … there is no way for you to get the referral information. Yes, there are tools like Mixpanel and Flurry, which help you with getting … Puneet Yamparala, App Entrepreneurs Association
  18. 18. … some referral information but it only works when you specifically generate links to be used for your marketing. All the organic referrals get lost. Puneet Yamparala, App Entrepreneurs Association
  19. 19. Once again, a landing page can solve this problem for you by allowing you to use a simple and free tool like Google Analytics to give you referral information. Puneet Yamparala, App Entrepreneurs Association
  20. 20. ** Most Important ** No Retargeting Puneet Yamparala, App Entrepreneurs Association
  21. 21. If there was just one thing which you take away from this Power Point, then let it be this – to succeed with app marketing you need to become an expert with … Puneet Yamparala, App Entrepreneurs Association
  22. 22. … retargeting. My personal experience has been that I have been able to get 300% to 600% more downloads for the same marketing budget by using retargeting. Puneet Yamparala, App Entrepreneurs Association
  23. 23. What is Retargeting? Puneet Yamparala, App Entrepreneurs Association
  24. 24. Retargeting refers to the marketing strategy where instead of trying to convince completely new people to download your app, you instead focus on people … Puneet Yamparala, App Entrepreneurs Association
  25. 25. … who have already shown some interest in your app. The way it works for your app is that instead of using your app store listing in all your marketing initiatives, … Puneet Yamparala, App Entrepreneurs Association
  26. 26. … you use your landing page. Now three things can happen when potential users come to your app landing page. Puneet Yamparala, App Entrepreneurs Association
  27. 27. They either like what they see and download the app Or they don’t like what they see and they don’t want to download your app Or most importantly they get busy with something else and forget to download the app. Puneet Yamparala, App Entrepreneurs Association
  28. 28. For a typical app, you can have as many as 30%- 40% of the visitors who just got busy with life and forgot to download your app. Puneet Yamparala, App Entrepreneurs Association
  29. 29. Retargeting helps you get downloads from these users. Since these users anyway wanted to download your app, … Puneet Yamparala, App Entrepreneurs Association
  30. 30. … if you can just remind them about your app you should get a download very easily. Puneet Yamparala, App Entrepreneurs Association
  31. 31. How should you setup retargeting? – Do It Yourself Retargeting Puneet Yamparala, App Entrepreneurs Association
  32. 32. It is a common misconception that retargeting is difficult or you need to have some specialized knowledge to setup retargeting. I have created … Puneet Yamparala, App Entrepreneurs Association
  33. 33. … this free mini-guide to help you setup Retargeting for your apps and get downloads at one-fourth your current costs per download. http://bit.ly/1vEHzS4 Puneet Yamparala, App Entrepreneurs Association
  34. 34. If you are already on our email list, you should have already got the guide in an email from me today. Puneet Yamparala, App Entrepreneurs Association
  35. 35. For More App Business Advice App Entrepreneurs Association http://appentrepreneursassociation.co m Puneet Yamparala, App Entrepreneurs Association

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