Complete guide to getting thousands of app downloads using giveaways

Complete Guide
to Getting
Thousands of
App Downloads
Using Giveaways
Puneet Yamparala, App Entrepreneurs Association

Before you start,
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To
Getting 5,000+ Downloads
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Before we start off, let me answer the question
which everybody seems to be asking - what kind of
success can you expect from this strategy of …

… Getting Thousands of App Downloads Using
Giveaways?

… In my experience you can easily get a couple of
thousands of downloads for less than $50 within 2
to 3 days.

This post is inspired by one of the free 1:1 advice
sessions I conduct to help app entrepreneurs
improve app downloads.

Since these sessions are only for an hour, I am not able
to provide as much information around running
successful giveaway campaigns to get app downloads
as I would have liked …

... So I decided to create this Complete Guide to
Getting Thousands of App Downloads Using
Giveaways.

Giveaways - usually refer to giving away some kind of
a prize for people who complete a small task. This is a
very effective way of getting …

… a huge number of downloads when you are just
starting out with a new app. In this post we will look at …

… the overall strategy and also look at some of the
tactical details involved in implementing this
strategy.

Giveaway Strategy to Getting App
Downloads

There are a huge number of people out there who
like to participate in giveaways by completing small
tasks for a chance to win something in return.

So this strategy involves taking advantage of such
behavior to help us achieve our goals. There are
multiple ways …

… to use giveaways to get downloads but I have
found that there is only one major download funnel
which really works!

We will take a look at these funnels in detail, but
before we do that let us understand the structure of a
giveaway and some of the pre-requisites for running a
giveaway.

Pre-Requisites for a Giveaway
For a giveaway to be successful, you need to have the
following:

• A prize and a picture of the prize
• Understanding of Laws related to a giveaway - MUST
READ AFTER YOU READ THIS POST
• A Facebook page to run the giveaway

• An account on online-sweepstakes.com
• Facebook ads account
• App in the App Store or Google Play store
• Landing page for your app

Prize and Picture of Prize - When choosing a prize it is
very important to choose a prize which is relevant to
your target’s demographics and its relevance to your
app idea.

In case you do not know your target demographic
then make sure that you sign up with your email to
receive free advice and updates.

A few examples of correct demographic definition:
“College educated women, in the age group 20-25
who like wedding wire, bridal designer etc.”, …

… “Men who go to college in San Jose, in the age group
25-30”

A few examples of bad demographic definition: "Stay at
home moms"; "women who read people magazine".
These are too broad and will lead to under optimum
performance of your campaigns.

Once you know your target demographic, pick a prize
which is just out of reach of most people but not too
expensive ...

… DO NOT giveaway something generic like iTunes
gift card or Amazon gift card or something crazy like
an iPad as you will attract all kinds of wrong people.

If you use low cost items the advantage is you can
have more winners!

Understanding Giveaway Laws - The article I linked
to earlier is a good primer to Giveaway Laws in
United States and just use the templates …

… which are provided at the bottom of this page to
make sure that you do not get into trouble.

Small things like saying "Do xyz to win prize" Vs.
"Do xyz for a chance to win the prize" can make a
huge difference when it comes to giveaway laws.

Facebook Page to Run a Giveaway - When I speak with
app entrepreneurs during my 1:1 sessions, I usually ask
them not to waste time with …

… creating social media accounts and just focus on
the things which give them the best bang for their
buck. But in this case you need a Facebook page.

Facebook does not allow you to create effective
ads if you are not linking them to your page.

Pro tip: Think about the right name for your page.
If you plan to create lots of apps for the same
target demographic then …

… use a more generic page name instead of a name
specific to your app.

Online-Sweepstakes.com Account -We need this for
promoting giveaways, so that you can implement your plan
for getting app downloads. So create the free account.

Facebook Ads Account - If you have run FB ads
earlier then we are good to go, if you haven't run
any ads earlier then …

… just go to https://www.facebook.com/advertising
and make sure that you are allowed to create ads.

If you do not know how to create Facebook ads then I
suggest you sign up at
“http://bit.ly/1yc04w1”
to receive free advice and updates.

App in the App Store or Google Play Store - This
strategy works best for apps which are already
live. You can use this strategy to create a list …

… of people who might be interested in your app, but
I just prefer to avoid the extra step and have people
directly download the app.

Landing Page for your App - For creating an effective
landing page for your app it is VERY important that you
use Wordpress to create your landing page.

Once you have your Wordpress installed and ready,
create a landing page for your mobile app. You can find
a good theme on themeforest.net

This next step is important - Get the free plugin
social share. This plugin is essential to increasing
virality …

… and making sure that you get the best results for
your campaign. In your case, you need to add this
plugin's locked content to the bottom of your landing
page, ...

… after the main calls to action to download your app.
The message which needs to be added for the best
results is available as part of the templates below.

Structure of a Giveaway - The giveaway you are going
to run will basically consist of you offering people a
chance to win a prize in return for them Liking your …

… Facebook page post and adding a comment to that
post. Note that you are NOT asking people to
download your app for a chance to win the giveaway.

So How Do You Get Downloads? - If your app is really
meant for the target demographic you are going after,
they should download your app based on what you …

… have on the landing page. The aim of the giveaway is
to EXPOSE as many people as possible to your app via
the landing page, NOT to force them to download …

… your app. All this will become more clear once you
look at the exact funnel which needs to be setup for
getting app downloads from giveaway campaigns.

The Download Funnels For Giveaway Campaigns - The
Giveaway App Download Campaign Funnel consists of
the following stages which a potential user goes
through:

1. Target Demographic (TD) not aware of your app or
giveaway
2. TD participates in your giveaway
3. TD exposed to your app
a. TD downloads your app
b. TD promotes your app landing page

YOUR GOAL : to have as many as possible members
of the TD go from 1 to go on to do either 3 (a) or 3
(b). Let us look at each of these stages what you need
to do to make each stage effective.

Stage 1: Target Demo not aware of your app or
giveaway

This refers to the general public or potential users in
your target demographic who have never heard of you
or your app.

Our job is to have our giveaway and the app exposed
to as many people as possible who belong to the TD.
Here are the steps involved in doing that:

1. Create a Facebook post on your FB page for the
giveaway. The exact template for this is provided in …

… the templates section at the bottom of this post (go
to appentrepreneursassociation.com if you are not
reading it there)

2. Promote your giveaway on online-sweepstakes.
com for free. Post your giveaway early
in the morning for best results.

3. Create Facebook ads for the giveaway post (exact
template provided)
4. (optional) Promote your giveaway on
GiveawayPromote

By doing these steps you are making sure that a
huge number of people are exposed to your
giveaway to jump start your giveaway campaign.

Stage 2: Target Demographic participates in
your giveaway

The people who are exposed to your giveaway now
need to be encouraged to participate in your giveaway.
Here are the steps to do that:

1. Make sure you use an attractive image and the prize
is selected carefully
2. Instead of doing just one winner, have 3 or 5 winners.
3. Do a daily giveaway instead of a one time giveaway

To participate in the giveaway you will ask the TD to
complete these two steps:
First, ""Like" this post" i.e. we ask users to like the FB
post where they are reading this …

… and
Second, "Comment and let us know what you think
about our new app ".

Stage 3: Target Demo exposed to your app

You will basically have two kinds of people here. The
people who are interested in your app and the second
who are not interested in your app and are probably
here for only the giveaway.

For the first type of people, your landing page copy
needs to impress them enough to encourage them to
download your app.

If you have done everything right and you fail on this
last step then everything you have done so far will
basically be useless.

For the second type of people, you have another
giveaway below your app download call to actions
which is locked behind your "Share to Unlock" feature.

This way you make sure that every potential user who
comes to your landing page helps you in some way!

Conclusion
In my experience giveaway campaigns are very effective
for getting app downloads. You just need to make sure
that you implement each step in the right manner …

… in order to be successful. As promised, the exact
templates for implementing this strategy are given
below.

Templates for Running Your Giveaway for
Getting App Downloads
Templates for Giveaway Strategy

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Advice
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Association
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Complete guide to getting thousands of app downloads using giveaways

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