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Fiitjee presentation

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Fiitjee presentation

  1. 1. IT’S TIME TOTRANSFORMOUR MARKETING.
  2. 2. AGENDA. 1. Consumer Behavior Has Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan2
  3. 3. 1. Consumer Behavior Has Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan3
  4. 4. “ …the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 20104
  5. 5. 55 79% of adult Indians use the Internet.
  6. 6. 78% of Internet users conduct product research online.6
  7. 7. 10.3 Billion searches are conducted every month on Google7 SOURCE: COMSCORE, AUGUST 2010
  8. 8. Of Indian consumers spend 1/3 three or more hours online every day.8
  9. 9. Indian Internet users spend 3x more minutes on blogs & social networks than on email. = 1 MINUTE SOCIAL NETWORKS/BLOGS ONLINE EMAIL PORTALS VIDEOS/MOVIES GAMES9 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  10. 10. 70% of arch users t paid. the links se ga nic —no click on are or10
  11. 11. Most Indians have registered on the National Do Not Call Regsitry “Do Not Call” list.11
  12. 12. Companies that blog get 55% more website visitors.12
  13. 13. 57% of businesses have acquired a customer through their company blog.13
  14. 14. 67%of B2C companies and 41% of B2B companies have acquired a customer through Facebook.14
  15. 15. 42 of a co cu m % st o pa m nie er s t h ha r o ve ug a h cq Tw ui itte red r.15
  16. 16. Inbound marketing costs 62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 OUTBOUND INBOUND16
  17. 17. 1. Consumer Behavior Has Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan17
  18. 18. “ Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)18
  19. 19. Online Marketing
  20. 20. [ WEBSITE VIEWS] 20 Source: Google
  21. 21. [FIITJEE] MAKING IMPACT TODAY [Chennai] [ New Delhi] [Ajmer] [Chandigarh]21 Source: Google
  22. 22. [FUTURE TREND] ON INTERNET.22 Source: Google
  23. 23. [FIITJEE] VS. THE COMPETITION.23
  24. 24. The bad news: We’re way behind. The good news: We can transform & WIN!!!24
  25. 25. 1. Consumer Behavior Has Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan25
  26. 26. Today’s approach: “GET IN THEIR FACE” when they’re not looking. Tomorrow’s approach: “GET FOUND” when they are looking.26
  27. 27. Google is our new business card.27
  28. 28. • “Interruption”-based This • Avg response rate: 1-5% should be our new marketing mix. • “Permission”-based • Avg response rate 20-50%28
  29. 29. 1 Make stuff people want. START CREATING/PUBLISHING CONTENT THAT IS HELPFUL & VALUABLE TO OUR CUSTOMERS: • FAQS • HOW-TO’S • EBOOKS • VIDEOS • BLOG!29
  30. 30. • THE MORE WE GIVE, THE MORE WE’LL GET • INCREASE # 2 Be generous. OF PAGES & INBOUND LINKS • BUILD TRUST, CREDIBILITY, & GOOD WILL30
  31. 31. • GET ON PAGE 1! 3 Rock our keywords. • DOUBLE TRAFFIC • CUT SPENDING IN HALF31
  32. 32. 4 Give great directions.• CREATE RELEVANT LANDING PAGES• CLEAR CALLS TO ACTION• COMPELLING OFFERS32
  33. 33. 5 Invest wisely. “IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”33
  34. 34. 6 MONTH GOALS: • To generate qualified leads to drive student enrolment. • To target individual states with different messages. • To effectively measure performance To improve the website’s functionality and performance. • Better brand visibility / Brand Creation34
  35. 35. PROPOSED BUDGET:• Rs. 56,00,000 / year• Additional funds based on performance
  36. 36. Thank YouLet Us Meet Today
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