This document summarizes a speech given to recruiters and staffing professionals. It encourages recruiters to be relevant by discussing upcoming policy issues like expiring Bush tax cuts. It urges them to be current by addressing challenges facing workers like rising uninsured rates and bankruptcies due to medical costs and job loss. It also stresses the need to be political and discuss upcoming midterm elections and issues around taxes, health reform, ethics and more. Finally, it suggests recruiters own and define the market by improving practices around engagement, branding, social media policies and using data and analytics to guide decisions.

1. Recruiters, Recession, and Recovery: You Define the Market Staffing Management Association of Seattle 6th Annual SMA Staffing Symposium September 23, 2010

2. Who Am I? 2

3. The Beginning

4. Getting Political

5. Why Am I Here? 5

6. 6 Why Am I Here?

7. 7 Why Am I Here?

8. The Faux Language of Business 8

9. 9 Buzzword Bingo

10. 10

11. What Do I Want You To Do? 11

13. Be Current.

14. Be Political.

15. Stop Embarrassing Me.

18. Impact to Small Businesses

19. Long-term growth

20. Budget Deficit

22. Be Current 16 Recession Swells Number of Uninsured to 50.7 Million Lost Decade for Family Income

23. Be Current 17

25. Excessive Medical Expenses

26. Job Loss

27. Divorce/Separation

28. Access to Capital

30. Home resales dropped 27.2% to an annual rate of 3.83 million in July 2010.

31. Foreclosures are spreading to more affluent communities.

33. Be Political 21

35. Tax Cuts

36. Tax Expiration

37. Tax Reform

38. Debt/Deficits

39. Financial Reform

40. Worker Safety

41. Health Care Reform

42. Business Ethics

43. Foreign Trade Deficits

44. Unemployment

45. Bankruptcies

46. Housing Crisis

47. Financial/Banking Crisis

48. Infrastructure Spending

49. Ageism

50. Sexism

51. Racism

52. Homophobia

55. Employer Branding

56. Social Media Policies

57. Recruiting Software

58. Interviewing Methods

59. HR Analytics & Metrics

60. Experiential Learning

61. Wellness Programs

62. Work/Life Balance

63. Open Enrollment

64. Job Description Audits

66. Be Relevant. Be Current. Be Political. Define the Market. 26

67. Laurie Ruettimann http://NewMediaServicesLLC.com http://VoiceOfHR.com http://www.twitter.com/LRuettimann Contact Information 27