How to Optimize your Amazon Sales Strategy- Five Ways to Get Creative and Make Money.

10. – UPCs
– Photos
– Detailed
Descriptions
– Keywords

11. • Find the product on Amazon:
• Click on Sell Yours
• Fill in the Highlighted sections

13. Don’t Forget:
• Check for orders daily
• Confirm shipments
• Seller ratings are very important
• Maintain sufficient inventory
levels
• Optimize prices to rank higher up
– sorted low to high normally.

15. • Create New Product Page
• Listed in Search Results
• Optimize Creative & Offers
• Amazon Sponsored Products
• Quick Set-Up Tips 

16. • Get a UPC or EAN:
– Bar codes used to track products.
– Only one product detail page per UPC
– http://www.gs1us.org
• http://www.uc-council.org/

17. • First, check category character limits.
• Important elements:
– At least 4-5 good quality photos

18. • First, check category character limits.
• Important elements:
– Descriptive title with a keyword or two

19. • First, check category character limits.
• Important elements:
– Put the bullets & descriptions to work.

20. Top Tips:
• Bullets should be
succinct.
• Include top
product features
• Reinforce product
benefits
• Tell a story- why better
than competition?
• Special characters not
supported.
• Add a call to action

23. Increased Visibility
• Eligible for Prime shipping
• Filter for prime + icon
• Eligible for free shipping for
orders over $35
• Preference for Buy Box
• After products sold by
Amazon directly, merchant
sellers using FBA are given
next priority in the buy box,
where 95% of sales take
place.

24. • Typically, can set up within 30 days.
• Initial research:
• 5%-10% lift in 30 days
• >15% in 60 days
• Subject to vary.
FBA Quick Start Guide from Amazon: http://bit.ly/O7gyo8

26. How to get good ones and prevent negative ones.

27. 10%-20% of buyers leave feedback.
• Existing base of satisfied customers.
• Offer free product for unbiased reviews
• Social media outreach
• Request feedback from buyers
• No fakes allowed!

29. Most common reasons for negative reviews:
• Out of stock
• Product not as described
• Late shipments
• Incorrect item shipped
• Problematic returns process

31. • What else helps rankings?
– Sales (c-rates)
– Good Seller Ratings
– “Interesting” Tip:
Trained KW+ Listing Associations

34. Build Associations-
• Use to request
testimonials
• Use on social
media
• Facebook Ads
• AdWords Ads

35. • Website not responsive or
not converting mobile traffic?
• Try sending to Amazon.
• Test Mobile-specific media
buys.
• Potentially good ROAS (even
with seller costs).
• Additional sales help rankings

36. Potential Risks:
• Attribution
• Other offers displayed on
page
• Works better with Amazon
Webstore.

37. • Excellent way to drive awareness
• High ROAS, esp. on short & mid-tail KWs
• Quick to set-up

38. Note:
• Not all categories are eligible
• E.g. Books
• Only products that win buy box are eligible

40. FreshKey: Keyword Research
http://freshkeyspytool.com/ ($20)

41. TeraPeak for Amazon: Market Research
http://www.terapeak.com/products/terapeak-for-amazon/ (Free trial available)

42. Amazon Webinars
 http://bit.ly/1hfKG9f
Amazon Tutorials
 http://bit.ly/1hfKI0K

43. Amazon’s Getting
Started Guide–
Great Checklist!
http://bit.ly/1oQftw0

44. 1. Start Small if Need be- Used & New
2. Create your Own Listings
3. Optimize Creative & Pricing
4. Consider FBA
5. Get Reviews for your Listings
6. Test Multiple Selling Strategies
7. Treat Customers Well

45. Say Hello or Ask Questions Anytime:
http://www.linkedin.com/in/purnavirji
https://twitter.com/purnavirji
Read More At:
http://searchenginewatch.com/author/2499/purna-virji