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Top Five Ways SEO & Social Can Work Together to Make Each Other Insanely Successful

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Top Five Ways SEO & Social Can Work Together to Make Each Other Insanely Successful

  1. 1. Ways SEO & Social Can Work Together to Make Each Other Insanely Successful5 @PurnaVirji
  2. 2. • Senior Marketing Manager at Stroll • Proud Mom • Columnist at Search Engine Watch • Speaker at SMX, Affiliate Summit, eTail & More @PurnaVirji
  3. 3. • Leveraging relationships & building synergies @PurnaVirji • Great tactics for outreach & promotion • Content creation & marketing tips • Brand & reputation management • Goal tracking & effective communication
  4. 4. Promoted Posts to Scale Outreach & Link Building “Traditional link building can be made drastically more effective by tying in some strategic paid promotions.” @PurnaVirji
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  12. 12. • Be prepared for trial & error • Let the community manager & SEO team work together, with advice from PPC teams • Make sure your content is really good • Ensure the CM responds to all comments @PurnaVirji
  13. 13. More Effective Content Creation “A joint brainstorming session based on solid analytics can help ensure a steady stream of killer content that works for you every time.” @PurnaVirji
  14. 14. @PurnaVirji Image Source: www.semwisdom.com
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  16. 16. • SEO monthly plan • Content for Most Effective Link Building • Content for Most Engagement • Target demo data • Key topics by demo @PurnaVirji
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  18. 18. • Do more of what works • Spend Budget more effectively • More effective planning @PurnaVirji
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  23. 23. Engaging Influencers “Encourage the social media team to build strong relationships with influencers to help with link building.” @PurnaVirji
  24. 24. @PurnaVirji Image Source: www.richardrbecker.com
  25. 25. @PurnaVirji http://www.forbes.com/sites/haydnshaughnessy/2012/01/25/who-are-the-top-50-social-media-power-influencers/
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  27. 27. @PurnaVirji Community Manager Influencers Audience 6 months
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  31. 31. Brand Awareness and Reputation Management “How your community manager can help to build the brand to help SEO efforts.” @PurnaVirji
  32. 32. • Lesser known brands=harder outreach • Social helps build brand awareness  Share valuable & interesting content  Reputation for excellence  Showcase personality  Provide value to stand out • SEOs can:  Prove legitimacy of brand  Leverage a strong community  Increase outreach success @PurnaVirji
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  34. 34. @PurnaVirji • Negative reviews = Hurt SERPs • Monitor social media to nip things in the bud  Sprout Social  Trackur  Hootsuite  Social Mention • Frontline defense for customer service  Design damage control strategy  Act quickly and swiftly  Take personal interest & follow up  Avoid escalation to sites like ripoffreport Image Source: wardsix.blogspot.com
  35. 35. @PurnaVirji Image Source: socialfresh.com Image Source: shopify.com
  36. 36. @PurnaVirji • CM = your connection to the customers.  Helpful for unique content  Use testimonials for CRO efforts  Also help with clout on social media • Be creative  Contests – e.g. Best product use  Video testimonials  Success stories • Consider surveys or polls to help shape strategy.
  37. 37. @PurnaVirji Image Source: www.business2community.com
  38. 38. Goal Tracking & Communication Schedules “How to most effectively manage the teams on a day to day basis to optimize synergies and how to set and track success metrics.” @PurnaVirji
  39. 39. • Daily: Stand-up meetings • Weekly check-ins:  Review content calendar  Targeting for upcoming posts  Progress checks  Performance of KPIs  Strategy tweaks • Monthly brainstorming sessions:  Influencers to target  Outreach content  Future direction @PurnaVirji Image Source: www.usm.maine.edu
  40. 40. • Specific & Measurable Goals • Applicable for both teams • Defined sets of KPIs:  Orders- Source “Buckets”  Links Acquired – Result of outreach  Interactions- Reach, shares and comments @PurnaVirji
  41. 41. @PurnaVirji Image Source: www.troll.me
  42. 42. @PurnaVirji Say Hello or Ask Questions Anytime: http://www.linkedin.com/in/purnavirji https://twitter.com/purnavirji Read More At: http://searchenginewatch.com/author/2499/purna-virji

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