PRPL Video Director, Masood Ahmed, walks us through the 5 main phases of the video production process. Topics discussed: - Development - Pre-Production - Production - Post-Production - Distribution

1. A general overview of each phase and how it's executed.
Video Production Process
By Masood Ahmed
Video Director

2. Phase 1:
Development
?Before you start, ask questions.

3. PHASE 1: DEVELOPMENT
What are you creating?

4. PHASE 1: DEVELOPMENT
How will you create it?

5. PHASE 1: DEVELOPMENT
Who is your audience?

6. PHASE 1: DEVELOPMENT
Where will your product live?

7. Phase 2:
Pre-Production
Plan, plan, and plan.

8. PHASE 2: PRE-PRODUCTION
WRITE.
Outlines Treatments Stories Scripts Shotlist Breakdowns

9. Script breakdown
guide

10. Script breakdown
example

11. Script breakdown
example

12. PHASE 2: PRE-PRODUCTION
Pre-Visualization
Storyboards Moodboards References Shot designs

13. Shot design/diagram/overhead
example

14. PHASE 2: PRE-PRODUCTION
Casting
Casting calls Auditions Table reads

15. PHASE 2: PRE-PRODUCTION
Logistics
Securing crew Production schedule Location scouting/securing Budgeting

16. Phase 3:
Production
Get the goods.

17. PHASE 3: PRODUCTION
Production Office
Producers Coordinators Assistants

18. PHASE 3: PRODUCTION
Art Department
Art Director Graphic / Motion Artists Set Designer Prop Master
Costume Designer Hair and Make-up Artists

19. Before

20. After

21. PHASE 3: PRODUCTION
Camera / Lighting
Cinematographer Gaffer Grip Electric

22. PHASE 3: PRODUCTION
Sound Department
Sound Mixer Boom Operator Spy

24. Phase 4:
Post-Production
The finish line.

25. PHASE 4: POST-PRODUCTION
Cut the Picture
Edits Piecing the story Feedback / Improvement

26. PHASE 4: POST-PRODUCTION
Audio
Music production Sound design / Foley Sound mixing Sound Recording

27. PHASE 4: POST-PRODUCTION
Other Things
Special FX / CGI Motion graphics Titles Credits

28. Phase 5:
Distribution
Now what?

29. PHASE 5: DISTRIBUTION
Advertising and Promotion
Social Media Pre-roll Blogs Contests Television

30. PHASE 5: DISTRIBUTION
Film / TV
Major Studios Digital Studios Networks Festivals

31. Thanks!