Healthy World, one-stop shop for preventive healthcare, completed one year of its operation last month. Here is a snapshot of where we are and where we intend to be

1. Your Health & Wellness Partner

2. Need of the hour
Lifestyle Challenges gripping the Indian sub-continent
20% Indians overweight!
33 million diabetic & 35 million heart patients by 2015!
High ratio of Fatty liver, Kidney failure, High BMI, Higher
blood cholesterol
“Prevention” rather than cure is getting critical - else India is
soon going to lose its only strength of a younger demographic!
Your Family’s Wellness Partner 2

3. Our company Company Overview
Healthy World ("HW") is an integrated marketer and retailer of health and wellness
products and services, with focus on the rapidly growing preventive healthcare
segment (Wellness market in India accounts for INR 550 bn, growing at 30+%
annually)
With focus on fast moving health goods, HW brings together a host of products as
well as preventive care services to simplify life for our health-conscious consumer
For our customers HW aims to act as a trusted ally, with its focus on building
awareness - providing convenience, clarity and communication!
We touch our customers through Online / Offline mode either directly with us or
through one of our partners.
• Online – E-commerce portal, www.URHEALTHYWORLD.com
• Offline – Temporary kiosks at alternate touch points, Corporate staff sales
programs and permanent kiosks
Your Family’s Wellness Partner 3

4. How we stack up Company Overview
high
Healthy World
Hospitals &
healthcare providers
Pharma
Focus on companies
preventive Food companies
healthcare
FMCG
low
low Scale(a) high
(a) As measured by number of SKUs offered on platform
Source: Management analysis, Newspaper reports
Your Family’s Wellness Partner 4

5. Our Supply Chain Company Overview
Touch
points
Your Family’s Wellness Partner 5

6. Our Reach Company Overview
• Customer Base – 30000
• 6-member team
• 7 Corporate Tie-ups
• Dstbn – Alternate Channels Delhi-NCR
• Retail n/w of 600+ stores
• Customer Base – 40000 Customer Base – 25000
• 5-member team 4-member team
• 4 Corporate Tie-ups Pune 4 Corporate Tie-ups
• 3 Wellness Partnerships 2 Wellness Partnerships
Greater Mumbai
Denotes regions covered for direct
delivery
Fulffiment center
Bangalore
Staff Sales Programs (SSP)
Chennai Planned expansion (2012-13)
Your Family’s Wellness Partner 6

7. Our Categories… Company Overview
Source: Company website www.urhealthyworld.com
Your Family’s Wellness Partner 7

8. ..and some of our esteemed partners Company Overview
Source: Company website www.urhealthyworld.com Your Family’s Wellness Partner 8

9. First Year Performance
The 365 day scorecard..
• 3 offices pan India covering regions of Delhi-NCR, Greater Mumbai,
Footprint and Pune
• 15 full-time employees, completely self-funded
• Distribution across 500+ retailers in Delhi-NCR
Access • 160 residential and company kiosks
• 7 corporate-sales programs in place
• Distribution, retailing and brand-activation
Integration • Integrated online-offline customer offering
• Mobile offering to be launched shortly
• Current footprint provides access to 150,000+ employees, and 90,000
other retail customers
Eyeballs
• Official Goodie Bag Provider – Mumbai & Delhi marathons –
75,000+ health enthusiasts (2011-12)
• 3000+ SKUs offered across 170 brands aimed at 27 preventive
Portfolio categories; 6 service categories
• 6 service partnerships and 1200 SKUs to be added by end-August
Your Family’s Wellness Partner 9

10. First Year Performance
Key Achievements / Milestones
Successfully conducted theme-based events nationally with 25,000+ engaged
consumers-Mothers day,Rakhi,Diabetes Day, Anti-Smoking Campaigns & Health Day
Bi-weekly newsletter, ‘Tatva’, providing information around health in an exciting
manner, reaching out to 12,000 readers every fortnight. Weekly series, ‘Tale of 2’
getting similar traction
Ranked in top 3 in search engines for 90% of the products sold at our online portal
Consulted 13 companies on National Expansion and built a supply chain for them
Partnering with top FMCG companies for developing specialized supply chain for
their health and wellness brands – HUL (Red Label Natural Care), General Mills
(Pillsbury, Nature Valley), United Biscuits (McVities) and Borges
Consulting 3 international health companies on their India entry
Helped Procam International (Sports Management company) get associated with
Health brands across the country, for their goodie bags, for the 2 biggest fitness events
in the country – Mumbai Marathon and Delhi Marathon (2011-12)
Your Family’s Wellness Partner 10

11. Differentiators
Why are we different
Focus Education
• Offline acquisition - online servicing • 3 Nutritionists & 5 doctors on board
(90% customers were acquired • Sales advisors & health
through kiosks, ensuring stickiness) representatives led growth
• Focus on preventive healthcare • Excitement around Health via
• Consumption is carved out of “Healthy Gift Packs”, theme-based
medical and grocery expenditure events
• Own setup and team to deliver, Integrated • Bi-Weekly info “Tatva”, “Tale of 2”
owning the last mile! preventive
healthcare
Portfolio retailer Partnerships
• Researched Portfolio before • Direct tie-ups via Employee
addition to platform for benefits Engagement initiatives
• Significant contribution from Blue • Growing trend of offering health-
chip brand partners base, ensuring food, Human Resource tie-ups
co-investment in demand creation • Dedicated footfall, captive customers
• 3000 SKUs across 27 categories • Holistic offerings including Products
across 170 brands and services in the preventive space
Your Family’s Wellness Partner 11

12. Differentiators
Few snapshots of our journey…
Your Family’s Wellness Partner 12

13. Customer Testimonials
.. and some of 90,000+ very satisfied customers
“I had been looking out for this product for many months and scanned almost every possible
health/drug store in city without much success , finally Healthy world came to rescue. The level of
professionalism they exhibit is extra-ordinary, I am happy to have discovered you! Look forward to a
lot more "Healthy" shopping!!”
Product: Hermell’s Butterfly Pillow Chetna, Mumbai
"..the team is quite cool. They delivered to my house and even called me later to check if everything
was okay! Overall, I have found HW very professional uptil now (doubling up by even helping me
source other products they do not have on their site). I have lived in the US and saw similar customer
service with Zappos for buying shoes. Good luck HW. I am addicted and hope to see you on my next
trip home!"
Product: Vedantika, Basil Herbal Tea Vidur, London (UK)
"I think that your responsive and customer focussed approach is commendable and will distinguish
your business in the market" Kalyan Bose, Noida
Product: N/A
"I got my desired product, backed by best service and support by the company employees .. Best
service..." Manisha Sumeetji Somani, Gujarat
Product: Weetabix Original
Your Family’s Wellness Partner 13

14. Future Plans
What the next 180 days will look like…
Permanent Kiosks in five Fortune-500 companies (Launching in October)
50-75 monthly temporary kiosks across the country
Theme-based events – blood donation camps, regional & national sports events,
Health Days, Healthy Gift hampers, Snack packs
Addition of more services in preventive health care, including Gyms, Spas, Dental
Centers, Dancing Camps, Local Diagnostics & Health Meals
Addition of portfolio 5000+ SKUs, creating a unique property in preventive
Healthcare
• Maximum number of physical touch points, unmatched activation potential
Addition of 10 nutritionists & 25 specialist doctors to the platform so as to
enhance advisory-focus
Mobile interface launch to integrate technologically an offline customer to online
• Planned pilot in October with focus group
Your Family’s Wellness Partner 14

15. “Well begun is half done”
-Aristotle
Contact Us
Thanks!
Feedback / sales@urhealthyworld.com
Enquiries
For Partnerships / Puru Gupta
Alliances puru@healthyworld.net.in | +91 9619350353
For Corporate tie- Sreejith Moolayil
ups sreejith@urhealthyworld.com |+91 9049989553
For details & local please visit www.urhealthyworld.com / ‘About
contacts Us’ section