The document discusses choosing an online marketing strategy and provides information on various internet marketing strategies and tactics. It explains that having a proper online marketing plan and strategy is essential for any business. Both free and paid strategies are available, with free strategies requiring more time and paid requiring monetary investment. The exact type of online marketing strategy should be chosen based on the business needs and can include SEO, social media marketing, search engine marketing, content marketing, and more. It is important to stick with a strategy and give it time to achieve results.

1. INTERNET MARKETING
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2. CHOOSING THE PERFECT ONLINE MARKETING
STRATEGY FOR YOUR BUSINESS
4/30/2012
 If you have an online business or any business that requires marketing through the
internet, then it is absolutely essential to have a proper online marketing strategy. For any
marketing to be successful, it is important to have a plan that details your aims and goals along
with a strategy that lays out the manner in which you plan to achieve it. It is important to note
that this is true for any kind of marketing, including online marketing. You should remember that
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marketing strategies online will definitely differ from that of conventional marketing, which is
why proper attention should be given while choosing the perfect strategy.
Free and paid online marketing strategies are both available in abundance today. Choice
between both these types would essentially depend on the amount of money or time you are
willing to invest in your online marketing. In other words, free strategies do not require money
but require a lot of time investment on your part, as you will be doing all the work on your own.
On the other hand, paid strategies require monetary investment, given that you will be hiring
experts to handle all your online marketing needs.
Once you have decided between these two, the next step is to decide on the exact type of
online marketing strategy that you require for your business. It is important to remember that
internet marketing consists of various factors including social marketing, search engine
marketing, content marketing and the like.
Last but not least, it is also essential to understand that when you find an online marketing
strategy that suits your business needs, stick to it and give it enough time to succeed. Always
remember that marketing strategies are not magic wands that deliver results instantaneously.
Rather, they require time to get results.
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3. INTERNET MARKETING
4/30/2012
Internet Marketing also known as web
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marketing, online marketing, webvertising, or
e-marketing, is referred to as the marketing
(generally promotion) of products or services over
the Internet.
It focus on and specialize in utilizing the internet
to research and locate a product or products to
promote that have the potential for the highest
level of conversions to promote, then create the
maximum amount of exposure that will create the
maximum amount of sales revenue with the least
amount of resources.
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4. TYPES OF INTERNET MARKETING
4/30/2012
SEO (Search
Engine
Optimization)
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SMO / SMM
(Social Media
Email Marketing Optimization /
Marketing)
SEM (Search
Mobile Advertising
Engine Marketing)
Others
• Referral Marketing
• Content Marketing 4
• Display Advertising
• Affiliate Marketing

5. ADVANTAGE OF INTERNET MARKETING
4/30/2012
Measurable: Internet
marketers can measure
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statistics easily and
Inexpensive: the ratio of
inexpensively; Also the
cost to the reach of the
results of campaigns can be
target audience is very low.
measured and tracked
Companies can reach a wide
immediately because online
audience for a small fraction
marketing initiatives usually
of traditional advertising
require users to click on an
budgets.
advertisement, to visit a
website, and to perform a
targeted action.
Convenience to the user:
Todays consumer wants to
research and then
purchase, so this medium
makes this convenient.
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6. CHALLENGES
4/30/2012
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Human Touch: Marketer will not be
able to use the x-factor/personal
Ethics: Many internet products are touch factor/human touch factor to
outright scams or promoted with influence the audience as the
deception making it difficult to know marketing is completely based on the
what one is buying. advertisement and the information
that the advertisement might lead to
[websites, blogs and other channels].
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7. MEASURES
4/30/2012
Provide Right Information
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Be Build Authority in Social
Sphere(write
blogs, articles, comment, participate
Genuine in groups etc…)
Connect with People(create
brand/product community on
twitter, linkedin, fb and connect one
to one, answer your customer
queries)
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8. ADVERTISING INDUSTRY
4/30/2012
 In just a few years, online advertising has grown to
be worth tens of billions of dollars annually.
PricewaterhouseCoopers reported that US$16.9
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billion was spent on Online marketing in the U.S. in
2006.
 Several industries have heavily invested in and
benefited from internet marketing and online
advertising. Some of them were originally brick and
mortar businesses such as
publishing, music, automotive or gambling, while
others have sprung up as purely online
businesses, such as digital design and
media, blogging, and internet service hosting. 8

9. SEO
4/30/2012
Search engine optimization (SEO) is the process of improving the visibility of a website in search
engines' "natural," or un-paid ("organic" or "algorithmic"), search results.
 Meta Optimization
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 HTML Optimization
 CSS Optimization
 URL Structure & Information Architecture
 Yslow
 Download Time
 Keyword Research Analysis
 Competitive Analysis in Search Engine
 Content Analysis & SEO Copywriting
 Link Building
 Link Popularity Analysis
 Link Relevancy
 Backlinks & Cross Links: Internal & External Links
 Inbound Marketing: Blogs, Forums, Images,
Videos, Articles, Market Reports, Industry Information
 Commenting
 Directory Submission 9

10. MEASURING SEO
4/30/2012
Keyword Ranking
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Website Traffic
Increase in Traffic
per Keyword
Increased
Revenue/Keyword
Increase in
Impressions
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11. SMO
4/30/2012
• Social Bookmarking
Social media • Yahoo Answers
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• Linkedin Groups
optimization • Facebook Fanpage/Groups
• Myspace
• Article Marketing
refers to the • Classified Advertising
• Press Releases
• Comments
process of • Forums
• Blogs
gaining • Twitter
• Yelp
• RSS Feed Submission
website traffic • Social network aggregation
(Ping, Amplify, Friendfeed, Posterous)
• Video & Photo Sharing
or attention (Youtube, Flickr, Picassa)
• PPT & Document Sharing
(Slideshare, Youtube, Scribbd, authorstream)
through social
media sites.
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12. ADVANTAGES OF SOCIAL MEDIA
4/30/2012
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Engagement &
Loyalty: Social Brand Awareness:
networking websites allow Increased
individuals to interact with communication for
one another and build organizations fosters
relationships. Also the
personal interaction instill
brand awareness and
a feeling of loyalty into often, improved
followers and potential customer service.
customers.
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13. ADVANTAGES OF SOCIAL MEDIA
4/30/2012
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Easy Reach:
Platform that is
easily More Traffic to
the
accessible to product/company.
anyone with
internet access.
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14. ADVANTAGES OF SOCIAL MEDIA
4/30/2012
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Cost Effective Social
Platform: Social Connectivity with
media serves as a Mobile: Since cell phones
relatively inexpensive are connected to social
networking sites, means
platform for products and companies can
organizations to constantly remind and update
implement marketing followers about their
capabilities, uses, importance,
campaigns. etc.
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15. ADVANTAGES OF SOCIAL MEDIA
4/30/2012
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Freedom of Product
Expression: Social Promotion: Social
media allows anyone and
everyone to express and networking sites and
share an opinion or idea blogs allow individual
somewhere along the followers to “retweet”
business’s path to market.
Thus the engagement or “repost” comments
process is then fundamental made by the product
to successful social media being promoted.
marketing.
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16. SMM
4/30/2012
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Facebook Linkedin
Ads Ads
Article
Marketing Hubpages
Sites Ads
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17. SEM
4/30/2012
Search engine • Pay per click search
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marketing (SEM) ads
involves the promotion • Cost per impressions
of websites by
increasing their visibility
• Contextual
in search engine results Advertising
pages (SERPs) through • Directory
optimization (both on- Submissions
page and off-page) as • RSS Feed
well as through Submission
advertising (paid
placements, contextual • SEO
advertising, and paid • SMM
inclusions).
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18. INDUSTRY RESEARCH
4/30/2012
 Organic Clicks vs Paid Clicks
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Search Engine % Organic % PPC Listing
Listing Click Click Through
Through
Google 72% 28%
Yahoo 61% 39%
MSN 29% 71%
AOL 50% 50%
Average 61% 40%
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19. B2B CONTENT
MARKETING
4/30/2012
Articles
(onsite or article
marketing sites.)
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Top3 Content Social Media
Marketing (stumbleupon, digg, fb, Twitter
delicious, google+, etc.)
Strategies/Usage
Blogs
(On site or blogging sites)
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20. SEM METHODS AND METRICS
4/30/2012
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Back end
Website tools, includin
Keyword
saturation g Web
research and Whois tools
and analytic tools
analysis
popularity and HTML
validators
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21. SEM ROI ANALYSIS
4/30/2012
Goals of the Website
• To generate leads
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• Brand Awareness
• Inform/Persuade the Public
• Increase market exposure
• Generate Sales
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22. SEM ROI SUCCESS
4/30/2012
• On an average 25% of all leads
convert@$1000/year, so the value
of lead is 0.25x$1000=$250/lead
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For Lead
Conversion:
• On an average 1% of viewers
convert to
customers@$1000/year, so the
For value is .01x1000=$10/person
Visibility/Awareness: viewing ad online.
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23. HOW TO MEASURE SEM ROI
4/30/2012
Visitor landing on a targeted page.
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Source from where visitor came
Conversion rate
Source of conversions: from which
target ad source the conversion
happened and then plan
marketing plan accordingly.
No. of clicks
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24. OTHERS
4/30/2012
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Display Affiliate Email Mobile
ORM Retargeting
Advertising Marketing Marketing Advertising
Contextual Brand
Advertising Management
Behavioral Reputation
Targeting Management
Rich Media
Ads
Banner Ads
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25. OFFLINE/TRADITIONAL ADVERTISING
STRATEGIES
4/30/2012
 Direct marketing using sales
letters, brochures, postcards, flyers, etc.
 Advertising-Print media, directories, billboards, yellow
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pages, radio, TV
 Training programs-Seminars that you give to increase
awareness
 Write articles for magazines, your local newspaper, and
other publications read by your industry. Doing this will
help you to become known as an expert
 Publicity/press releases
 Referral programs
 Co-marketing with businesses that share your target
market 25
 Barter

26. INTERNET MARKETING
4/30/2012
 By Pallavi Vyas
May-Jul 2012
Net4india http://www.net4.in/
pallavi.v@net4.com
9711001695
 Connect Socially
https://www.facebook.com/socialmediabuzz
http://pvyasonlinebuzzz.blogspot.in/
http://www.slideshare.net/pvyasbuzz
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