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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Source:  SAP DESIGN GUILD 40% 20% 25% 15%
Portals for larger screens: Complex screens (triptych design): Contd.. Many portals, especially those designed for larger screens, have a layout, where the work area is accompanied by narrow areas for indices, navigation links, news. Below Figure shows some of the possible layout variants: For complex layouts, the work area still gets most of the attention, but the areas to the left and/or right also get some, probably the one to the left more than the one to the right. Therefore, a so-called "triptych" design could place the more important infos to the left and the secondary info's to the right of the work area. I W W I I W I 15% 75% 15%
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],%Change observed over the week, changes were made   +16.04%  Pageviews    +6.95%  Average Pageviews    +19.03%  Time on Site   -4.33%)  Bounce Rate
[object Object],[object Object]
  May  2010 June 2010 July 2010 Pageviews 73018 66222 70768 Visits 35667 31067 29376 Page/Visit 2.05 2.13 2.41 Adsense CTR 10.12% 8.66% 4.03% Adsense 1498.52 1244.03 1071.81 Buy Leads 35 50 80
[object Object],[object Object],Contd..
[object Object],[object Object],From May-July,  228 pages were viewed a total of 30,138 times Unique Page views :  23,056  7.89% of site total page views vs. articles is 14.62%
 
> After implementation buy lead on top After implementing buy lead on top of every page there was 45% growth in enquiries.  > On an average there were 22 enquiries but after implementation the enquiries grew at an average of 32%
Google’s Heat Map According to Google’s Heat Map >  The colors fade from dark orange (strongest performance) to light yellow (weakest performance).  > Ads located above the fold tend to perform better than those below the fold.  > Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.  > In articles where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well.  > Font size does matter. I tried decreasing the font size from 14px to 12px and saw a major drop of 50% in revenue. Then increased the font size and there was increase in revenue. > Line-height is imp. Increase in line height increased the CTR (explained in Auto Guide Example)
Before Change
[object Object],[object Object],By increasing line height there was Growth of 22% in adsense revenue
 

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Web! a alternate life of Human Need ( How to plan : UI / Ad Placement / Form Placement / Call of Action)

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Portals for larger screens: Complex screens (triptych design): Contd.. Many portals, especially those designed for larger screens, have a layout, where the work area is accompanied by narrow areas for indices, navigation links, news. Below Figure shows some of the possible layout variants: For complex layouts, the work area still gets most of the attention, but the areas to the left and/or right also get some, probably the one to the left more than the one to the right. Therefore, a so-called "triptych" design could place the more important infos to the left and the secondary info's to the right of the work area. I W W I I W I 15% 75% 15%
  • 7.  
  • 8.  
  • 9.
  • 10.  
  • 11.  
  • 12.
  • 13.
  • 14.   May 2010 June 2010 July 2010 Pageviews 73018 66222 70768 Visits 35667 31067 29376 Page/Visit 2.05 2.13 2.41 Adsense CTR 10.12% 8.66% 4.03% Adsense 1498.52 1244.03 1071.81 Buy Leads 35 50 80
  • 15.
  • 16.
  • 17.  
  • 18. > After implementation buy lead on top After implementing buy lead on top of every page there was 45% growth in enquiries. > On an average there were 22 enquiries but after implementation the enquiries grew at an average of 32%
  • 19. Google’s Heat Map According to Google’s Heat Map > The colors fade from dark orange (strongest performance) to light yellow (weakest performance). > Ads located above the fold tend to perform better than those below the fold. > Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. > In articles where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. > Font size does matter. I tried decreasing the font size from 14px to 12px and saw a major drop of 50% in revenue. Then increased the font size and there was increase in revenue. > Line-height is imp. Increase in line height increased the CTR (explained in Auto Guide Example)
  • 21.
  • 22.