Creative Problem solving explained by concept of Synectics which involves thought processes of which the subject may be unaware.

1. CREATIVE PROBLEM SOLVING METHOD
Group No: 5 ; MBA-PT (2nd Year) 2012-2015 Batch | DMS , IIT Delhi
Sahil Kapoor- 2012smn6697 Mayank Lau- 2012smn6682
Bhushan Kumar- 2012smn6688 Pawandeep Singh Maniktala- 2012smn6706

2. Synectics? - IntroductionVideo

3. Synectics?
Synectic thinking is the process of
discovering the links that unite
seemingly disconnected elements.
It is a way of mentally taking things apart and
putting them together to furnish new insight
for all types of problems
Introduced by Bill Gordan

4. Process

5. CASE STUDY: Designing of wheel chair for climbing stairs
George Prince, Donald Gifford, Bill Gordon (at Chart), Carl Marden in Synectics session room Main Street, Cambridge 1958.

6. CASE STUDY: Designing of wheel chair for climbing stairs

7. CASE STUDY: Designing of wheel chair for climbing stairs

8. CASE STUDY: RECYCLING IN SAVANNAH (Georgia)
Source: Gretchern Chern Blog, July 2, 2011 :: Design Manager in New York City, USA.

9. RECYCLING IN SAVANNAH - OBJECTIVES
Source: Gretchern Chern Blog, July 2, 2011 :: Design Manager in New York City, USA.

10. RECYCLING IN SAVANNAH - Methodology

11. CASE STUDY: PIZZA HUT
Objective: Pizza Hut wanted to create new product ideas for family dining
solutions in over 100 global markets, but they did not have the time or
capacity to focus on each country individually.
Source: Case study conducted by synecticsworld.com

12. CASE STUDY: UNIVERSAL STUDIOS THEME PARKS
THE CHALLENGE:
Universal wanted help generating marketing and hotel concepts for the exciting new theme park under
construction at Universal Studios Florida–ideas that would guarantee the success of their exciting ‘Islands
of Adventure’ attraction.
Source: Case study conducted by synecticsworld.com

13. CASE STUDY: FUKRE- Bollywood Movie
Story :
The group includes two school backbenchers, Hunny (Pulkit Samrat) and Choocha (Varun Sharma), who
are perpetually dreaming of making it big. This Day Dreaming interpretation is done by using concept of
synectics and idea force fitting.
Source: http://en.wikipedia.org/wiki/Fukrey
Video :

14. CONCLUSION
• Synectics is a problem solving methodology that stimulates thought processes
of which the subject may be unaware.
• Provides an approach to creative thinking that depends on looking at what
appears on
the surface as unrelated phenomenon and draws relevant connections.

15. NKSTHA