Optimizing Your Tendenci Site for SEO (Search Engine Optimization)

•

1 like•467 views

One of the benefits of the Tendenci CMS is that SEO is baked in to the code. Also, Tendenci allows you control over backend SEO tags like Meta, Alt tags, and Title tags from the interface (no coding required). This webinar will go through the SEO features of Tendenci and how you can make the most of those features!

Technology Design

Optimizing Your Tendenci Site for SEO
Caitlin Kaluza
@tendenci // tendenci.com

Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci

Caitlin Kaluza
Marketing Team

SEM Team

schipul.com/qcait

Caitlin Kaluza | ckaluza@schipul.com | @qcait

What We’ll Cover

1. Automatic SEO in Tendenci
2. How to Customize Optimization
3. SEO Tips in Tendenci

@tendenci | www.tendenci.com | blog.tendenci.com

Automatic SEO in Tendenci
What Tendenci Does for You

Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci

SEO is “Baked In”

ﬂickr.com/photos/ykjc9/4419635330

@tendenci | www.tendenci.com | blog.tendenci.com

Front End

• Meta Description & Title Tag Automatically

Generated based on content (you can change these)

• Alt Tag Automatically Created based on image
ﬁlename

• Primary Keywords

@tendenci | www.tendenci.com | blog.tendenci.com

Description & Keywords Created
Based on Content

@tendenci | www.tendenci.com | blog.tendenci.com

Alt Tag Uses Image Filename by Default

@tendenci | www.tendenci.com | blog.tendenci.com

Primary Keywords = Primary Key Phrase
Feeds in Throughout the Site

@tendenci | www.tendenci.com | blog.tendenci.com

Tip: Review Your Global Site Settings

Site Settings that Aﬀect SEO:

• Site Name
• Geographical Location
• Primary Keywords
• Secondary Keywords

@tendenci | www.tendenci.com | blog.tendenci.com

Back End

• Sitemap.xml automatically updated based on most
recently updated content

• Robots.txt set up
• Redirects Module makes Redirects Easy

@tendenci | www.tendenci.com | blog.tendenci.com

Sitemap.xml

@tendenci | www.tendenci.com | blog.tendenci.com

Robots.txt

“Normal” Tendenci robots.txt

Other things you might see

@tendenci | www.tendenci.com | blog.tendenci.com

Robots.txt Site Setting

Located in Global Site Settings

@tendenci | www.tendenci.com | blog.tendenci.com

Redirects Module

tendenci.com/helpﬁles/how-usetendenci-redirectsmodule/

@tendenci | www.tendenci.com | blog.tendenci.com

How to Customize Your SEO
What you can control

Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci

Updates You Have Control Over

• Meta
• Categories
• Alt Tags on Images
• URL Slug

@tendenci | www.tendenci.com | blog.tendenci.com

Add Keywords in Meta Tags & Categories

@tendenci | www.tendenci.com | blog.tendenci.com

Available on: Pages, Articles, Jobs, Events

@tendenci | www.tendenci.com | blog.tendenci.com

On Page Edits

Incorporate Targeted Keywords Into:

• Alt Tags on Images
• Sub headings (Heading 1, Heading 2, Heading 3)
• Cross Links

@tendenci | www.tendenci.com | blog.tendenci.com

For Images:
Add Text to Title Text & Alt Text Field

@tendenci | www.tendenci.com | blog.tendenci.com

Use the WYSIWYG to Add Heading 2,
Heading 3 Subheaders

Think Like an Outline
Page Title automatically
coded as a Heading 1 (H1),
so don’t pick Heading 1 for
text in the body

More: tendenci.com/help-ﬁles/preformatted-styles-change-font/

@tendenci | www.tendenci.com | blog.tendenci.com

Tip: Edit Photos in Set

@tendenci | www.tendenci.com | blog.tendenci.com

Rich Media is Powerful
• Fill out all ﬁelds
• Tags
• Categories
• Description/Caption (can include HTML)
• URL Slug
More on How To Optimize on YouTube:
thesemblog.com/youtube

@tendenci | www.tendenci.com | blog.tendenci.com

Resources
• Getting Started with Google Analytics + Tendenci:

tendenci.com/help-ﬁles/getting-started-google-analytics

• Using the Keyword Density Analyzer:

tendenci.com/help-ﬁles/using-the-keyword-densityanalyzer

• All Tendenci SEO Help Files:

tendenci.com/help-ﬁles/topic/59

@tendenci | www.tendenci.com | blog.tendenci.com

Questions?
blog.tendenci.com

Caitlin Kaluza
ckaluza@schipul.com
@qcait
Tendenci Open Source CMS
tendenci.com
@tendenci

tendenci.com/events

@tendenci | www.tendenci.com | blog.tendenci.com

Keep Up to Date With New Features

•

Follow the Tendenci Blog
blog.tendenci.com

•

Sign up for the Tendenci
Newsletter List
tendenci.com/newsletter

@tendenci | www.tendenci.com | blog.tendenci.com

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Optimizing Your Tendenci Site for SEO (Search Engine Optimization)

1. Optimizing Your Tendenci Site for SEO Caitlin Kaluza @tendenci // tendenci.com Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci

2. Caitlin Kaluza Marketing Team SEM Team schipul.com/qcait Caitlin Kaluza | ckaluza@schipul.com | @qcait

3. What We’ll Cover 1. Automatic SEO in Tendenci 2. How to Customize Optimization 3. SEO Tips in Tendenci @tendenci | www.tendenci.com | blog.tendenci.com

4. Automatic SEO in Tendenci What Tendenci Does for You Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci

5. SEO is “Baked In” ﬂickr.com/photos/ykjc9/4419635330 @tendenci | www.tendenci.com | blog.tendenci.com

6. Front End • Meta Description & Title Tag Automatically Generated based on content (you can change these) • Alt Tag Automatically Created based on image ﬁlename • Primary Keywords @tendenci | www.tendenci.com | blog.tendenci.com

7. Description & Keywords Created Based on Content @tendenci | www.tendenci.com | blog.tendenci.com

8. Alt Tag Uses Image Filename by Default @tendenci | www.tendenci.com | blog.tendenci.com

9. Primary Keywords = Primary Key Phrase Feeds in Throughout the Site @tendenci | www.tendenci.com | blog.tendenci.com

10. Tip: Review Your Global Site Settings Site Settings that Aﬀect SEO: • Site Name • Geographical Location • Primary Keywords • Secondary Keywords @tendenci | www.tendenci.com | blog.tendenci.com

11. Back End • Sitemap.xml automatically updated based on most recently updated content • Robots.txt set up • Redirects Module makes Redirects Easy @tendenci | www.tendenci.com | blog.tendenci.com

12. Sitemap.xml @tendenci | www.tendenci.com | blog.tendenci.com

13. Robots.txt “Normal” Tendenci robots.txt Other things you might see @tendenci | www.tendenci.com | blog.tendenci.com

14. Robots.txt Site Setting Located in Global Site Settings @tendenci | www.tendenci.com | blog.tendenci.com

15. Redirects Module tendenci.com/helpﬁles/how-usetendenci-redirectsmodule/ @tendenci | www.tendenci.com | blog.tendenci.com

16. How to Customize Your SEO What you can control Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci

17. Updates You Have Control Over • Meta • Categories • Alt Tags on Images • URL Slug @tendenci | www.tendenci.com | blog.tendenci.com

18. Add Keywords in Meta Tags & Categories @tendenci | www.tendenci.com | blog.tendenci.com

19. Available on: Pages, Articles, Jobs, Events @tendenci | www.tendenci.com | blog.tendenci.com

20. Meta Tips • • Focus on 1 to 3 keywords per page within your website • Description • 120 Characters • Include your geography • Keywords • Keep it to around 3 targeted keyword phrases • Most Search Engines Ignore, but it doesn’t hurt Title • 64 Characters • Include your brand name last • Every title tag within your site should be diﬀerent and relate to the content on the page @tendenci | www.tendenci.com | blog.tendenci.com

21. On Page Edits Incorporate Targeted Keywords Into: • Alt Tags on Images • Sub headings (Heading 1, Heading 2, Heading 3) • Cross Links @tendenci | www.tendenci.com | blog.tendenci.com

22. For Images: Add Text to Title Text & Alt Text Field @tendenci | www.tendenci.com | blog.tendenci.com

23. Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders Think Like an Outline Page Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body More: tendenci.com/help-ﬁles/preformatted-styles-change-font/ @tendenci | www.tendenci.com | blog.tendenci.com

24. Tip: Edit Photos in Set @tendenci | www.tendenci.com | blog.tendenci.com

25. Rich Media is Powerful • Fill out all ﬁelds • Tags • Categories • Description/Caption (can include HTML) • URL Slug More on How To Optimize on YouTube: thesemblog.com/youtube @tendenci | www.tendenci.com | blog.tendenci.com

26. Resources • Getting Started with Google Analytics + Tendenci: tendenci.com/help-files/getting-started-google-analytics • Using the Keyword Density Analyzer: tendenci.com/help-files/using-the-keyword-densityanalyzer • All Tendenci SEO Help Files: tendenci.com/help-files/topic/59 @tendenci | www.tendenci.com | blog.tendenci.com

27. Questions? blog.tendenci.com Caitlin Kaluza ckaluza@schipul.com @qcait Tendenci Open Source CMS tendenci.com @tendenci tendenci.com/events @tendenci | www.tendenci.com | blog.tendenci.com

28. Keep Up to Date With New Features • Follow the Tendenci Blog blog.tendenci.com • Sign up for the Tendenci Newsletter List tendenci.com/newsletter @tendenci | www.tendenci.com | blog.tendenci.com

Optimizing Your Tendenci Site for SEO (Search Engine Optimization)

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