SlideShare a Scribd company logo
1 of 3
Download to read offline
How Search Engines Rank Web Pages Part II
How Search Engines Rank Web Pages Part I

3. Ranking and filter also
Selected files that match a subset,calculate the correlation after, probably the rankings have been
identified.After search engines and possibly some filtering algorithms, minor adjustments to the
rankings, one of the most important filter are punishment.Suspected of cheating the webpages,
although the rights in accordance with normal weight and correlation calculations discharged to
the front, but the search engine penalty algorithm may be the final step to these webpages
transferred back to.

4.Rankings show
After all rankings determine the ranking procedure call to the original page’s title tag, label
snapshot date data are displayed on the page. Sometimes search engines need to be dynamically
generated page summary rather than the page itself is called descriptive label.

5. Location, Location, Location…And Frequency
                        Location…
One of the main rules in a ranking algorithm involves the location and frequency of keywords on a
web page. Call it the location/frequency method, for short.Remember the librarian mentioned
above? They need to find books to match your request of “travel,” so it makes sense that they first
look at books with travel in the title. Search engines operate the same way. Pages with the search
terms appearing in the HTML title tag are often assumed to be more relevant than others to the
topic.Search engines will also check to see if the search keywords appear near the top of a web
page, such as in the headline or in the first few paragraphs of text. They assume that any page
relevant to the topic will mention those words right from the beginning.Frequency is the other
major factor in how search engines determine relevancy. A search engine will analyze how often
keywords appear in relation to other words in a web page. Those with a higher frequency are often
deemed more relevant than other web pages.

6.Cached Pages

Google takes a snapshot of each page it examines and caches (stores) that version as a back-up.
The cached version is what Google uses to judge if a page is a good match for your query.

Practically every search result includes a Cached link. Clicking on that link takes you to the
Google cached version of that web page, instead of the current version of the page. This is useful
if the original page is unavailable because of:

    •   Internet congestion
    •   A down, overloaded, or just slow website
    •   The owner’s recently removing the page from the Web
Sometimes you can access the cached version from a site that otherwise require registration or a
subscription.

Note: Since Google’s servers are typically faster than many web servers, you can often access a
page’s cached version faster than the page itself.

If Google returns a link to a page that appears to have little to do with your query, or if you can’t
find the information you’re seeking on the current version of the page, take a look at the cached
version.

As part of efforts to provide a clean and simple redesign of the search results page, Google moved
cached and similar links within the Instant Previews. Just hover over the search result, then hover
over the arrows that appear to the right of the result. Learn more about the recent changes to the
Instant Preview feature:

Instant Previews refresh blog post:
http://insidesearch.blogspot.com/2011/09/choosing-result-you-want-just-became.html

Let’s search for pages on [ sugar cubes math ].




Click on the Cached link to view Google’s cached version of the page with the query terms
highlighted. The cached version also indicates terms that appear only on links pointing to the page
and not on the page itself.
When Google displays the cached page, a header at the top serves as a reminder that what you see
isn’t necessarily the most recent version of the page.

Otras lecturas: http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate

More Related Content

Recently uploaded

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Recently uploaded (20)

How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

How search engines rank web pages part ii

  • 1. How Search Engines Rank Web Pages Part II How Search Engines Rank Web Pages Part I 3. Ranking and filter also Selected files that match a subset,calculate the correlation after, probably the rankings have been identified.After search engines and possibly some filtering algorithms, minor adjustments to the rankings, one of the most important filter are punishment.Suspected of cheating the webpages, although the rights in accordance with normal weight and correlation calculations discharged to the front, but the search engine penalty algorithm may be the final step to these webpages transferred back to. 4.Rankings show After all rankings determine the ranking procedure call to the original page’s title tag, label snapshot date data are displayed on the page. Sometimes search engines need to be dynamically generated page summary rather than the page itself is called descriptive label. 5. Location, Location, Location…And Frequency Location… One of the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short.Remember the librarian mentioned above? They need to find books to match your request of “travel,” so it makes sense that they first look at books with travel in the title. Search engines operate the same way. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.Search engines will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages. 6.Cached Pages Google takes a snapshot of each page it examines and caches (stores) that version as a back-up. The cached version is what Google uses to judge if a page is a good match for your query. Practically every search result includes a Cached link. Clicking on that link takes you to the Google cached version of that web page, instead of the current version of the page. This is useful if the original page is unavailable because of: • Internet congestion • A down, overloaded, or just slow website • The owner’s recently removing the page from the Web
  • 2. Sometimes you can access the cached version from a site that otherwise require registration or a subscription. Note: Since Google’s servers are typically faster than many web servers, you can often access a page’s cached version faster than the page itself. If Google returns a link to a page that appears to have little to do with your query, or if you can’t find the information you’re seeking on the current version of the page, take a look at the cached version. As part of efforts to provide a clean and simple redesign of the search results page, Google moved cached and similar links within the Instant Previews. Just hover over the search result, then hover over the arrows that appear to the right of the result. Learn more about the recent changes to the Instant Preview feature: Instant Previews refresh blog post: http://insidesearch.blogspot.com/2011/09/choosing-result-you-want-just-became.html Let’s search for pages on [ sugar cubes math ]. Click on the Cached link to view Google’s cached version of the page with the query terms highlighted. The cached version also indicates terms that appear only on links pointing to the page and not on the page itself.
  • 3. When Google displays the cached page, a header at the top serves as a reminder that what you see isn’t necessarily the most recent version of the page. Otras lecturas: http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate