A good and creative packaging design catches consumer's attraction very fast. Packaging of any product is as important as the quality of product. It drives more purchase and increase sales of any business.
What compels the buyer to buy your product? Buyers require a reason
to choose your product over hundreds of other products placed next to
yours. Therefore, it is necessary that your packaging clearly states its
USPs in an eye-catching way. To accomplish this, brands need to have a
clear understanding of their competitors, the target consumer, spot on
a color scheme, their target markets and how they differ from the
A little hard work never hurt anyone. A detailed study of your
competitors is the factor that should always be taken into consideration
for packaging design before deploying your product in the market.
Competitor analysis is essential because it gives us an idea of what
works well in the market as such it’s a proven strategy. But this does not
mean copying your competitor. The goal is to get a generalized idea
about how competitor’s product obtain mileage in consumer purchase,
so you consider to implement in your brand packaging design.
People say that your product is your baby, so know first how the buyer
of your product is. Keep Target consumer in mind, consider what they
like to purchase from retail display rack. Like say your product is lipstick
then your consumer target is female consumers of age 18 to 38. So the
packaging design of your brand must attract the female consumer with
beautiful design and soft color range.
Researchers found that, Impact of Color on Marketing up to 90% of snap
judgments made about products can be based on color alone. While
picking the right color, predicting consumer reaction to color
appropriateness in relation to the product is far more important than
the individual color itself. Like for example, white, gray, silver, black are
more popular among car colors and it is almost useless to try to sell a
car of pink, yellow, green or such similar colors. The color schema
depends not only on the type of product but also on type and age
group of the target audience. For example, any product whose target
audience is women should focus more on bright vibrant colors rather
than darker shades. So keep in mind that your packaging design have
good color scheme.
Target market is also important before making packaging design for
any brand. Like say if you have product that you are going to launch in
rural market then the design of the product should be good for rural
consumer. And in same way if you are planning to launch in urban or for
export then the design of packaging for your product should be more
premium to grab attention of the urban consumer.
Apply innovative ideas in your product packaging that is visually
different and appealing from market and competition. That force
consumer to purchase your product. It is good to be different from
regular packaging design, but in this way you will have to pay more for
packaging production, however many big brands apply this strategy for
concept packaging design.
There is a fine line between providing your customer the relevant,
required information and bombarding them with unnecessary details.
Keep it simple, yet providing all the necessary details. Your without
customers having to read lines and lines of text. For example, for a
brand selling organic tea, it is important to mention that the tea is
organic but it is needless to mention the details about its plantation. So
before you launch your product in market with beautiful packaging,
one has to know about who is going to purchase your product.