Have you ever tried to understand trends?
You never know which trends manage to stay for years and
which ones fail to stick on. There are only a few that
manage to shift and evolve over time.
So, do you know what the driving force behind these trends
It is Design. And not just the driving force, design is also
the result of these cycles of trends.
Apart from the product design, there is also the Packaging
Graphic Design. While packaging design attracts the
attention of the customers, graphic design conveys the right
marketing message in a simple yet attractive way.
Packaging design speaks a lot about the quality of the
product. It can create a lasting impression in the minds of
the customers and even increase their brand loyalty. Graphic
design, on the other hand, is more about establishing the
brand image and creating awareness about its values.
There are trends when it comes to packaging and graphic
designs. And these trends keep changing with time. You need
to be aware of the colors, symbols, shapes or lines that are
in circulation before coming up with the right design for
Every creative designer would like to have his/her own style
when it comes to packaging or graphic design. While this is
necessary, there is also the need to take a look at the
trends in order to understand what is being used in the
industry. They can give you an idea about the design
elements you need to follow, while coming up with your own
What the customers see is what they should be able to get,
when they buy a product from you. This is why your packaging
should display the truth.
When people buy food products, they want to see what they
wish to purchase. This is why many food items come in
transparent packaging. The easily readable ingredients make
it convenient for the customers to understand where the food
comes from and what process it goes through during
Creating hand-drawn graphics and icons is another trend many
businesses have started following. This tends to bring in
the organic effect that will create an instant human
Fluid imperfections such as natural texture fills and
irregular lines add in a touch of warmth, making the
products stand out amidst the general digital designs. The
handmade feel tends to communicate a feeling of nostalgia by
creating an emotional tie.
Narrate your brand story through your
There are a few businesses that have started incorporating
narrative illustrations in their designs. Not only do they
give you the complete story behind the design, they also
manage to transport you to a world of fantasy.
Take for instance, the packaging designs created by Owen
Davy for Elderbrook labels and Smashmallow. Apart from
displaying the full brand identity, these designs also
create the perfect mood that drives customers towards
purchasing the products.
Vintage designs can never go out of trend no matter how much
advancement happen in technology. They tend to resonate
through time. While they bring in the nostalgic feel to
people who have lived through the original era, they also
manage to satisfy the curiosity of the younger generations,
who are eager enough to explore the past.
One thing you need to keep in mind while going vintage is to
strike the right balance. For instance, if you have seen the
packaging designs of Makers & Merchants, you would agree how
important it is to maintain a sharp and a modern look, while
focusing on evoking nostalgia.
You must have come across many vector-shaped logos. These
are quite popular among the digital start-ups and the
traditional brands that relate to younger consumers. All of
these logos are made up of simple lines and bold color
patterns. Kodak, co-op and Natwest are some of the brands
that have tried this.
Making your logo responsive is very important in today’s
world, where more and more smart devices are coming up in
different sizes and forms. Try heading to the websites of
Coca-Cola, Nike and Walt Disney and then resize your browser
window to see how their logos change responsively as per the
size of your browser.
Cinemagraphs refer to still photographs with a single, minor
movement. The image is usually in GIF format and works fast
to grab the attention of the viewers. It effectively solves
the biggest problem of modern marketing – the lack of time.
The rising competition in every field is sure to bring in
many cinemagraphs to your screens.
If you want more and more people to interact with your
brand, you will have to make your information more
manageable. This is only possible by adopting a modular
layout. It can make your website look absolutely
professional by breaking up your text into manageable