CEBOS.com | ISO/TS 16949 certification is the first step in automotive quality. It is easy to blame a recall for faulty assembly, production or parts on an automotive manufacturer, however, in the automotive industry is not that simple.

1. ISO/TS 16949 & the
Automotive Industry
www.cebos.com

2. Wrong Publicity = Damage
Automobile recalls can damage a company's reputation &
sales
• Public image takes a beating
Toyota – recalled floor mats, sticky accelerator pedals,
brake lights & airbags…
Many foreign & U.S. automakers have had to deal
with recalls affecting hundreds of thousands of vehicles
Page 2

3. Total Quality Management (TQM)
Began in Japan
• W. Edwards Demming and other TQM
pioneers brought new quality standards;
the quality management revolution began
Revolution Moved Around the
Globe
• ISO: 9001:2008 is the global quality
standard
Page 3

4. Quality Standards – Many Variations
Specific industries have customized the quality
management system
ISO/TS 16949:2009
• Latest version for the automotive industry sector
• Specific quality requirements for the application of ISO 9001:2008
Standard applies to:
• Manufacturers (e.g. GM, Ford, Toyota)
• Automotive parts/supplies/materials providers
• Auto-related services
Page 4

5. The Blame Game
Faulty Assembly?
Production?
Parts?
Not simple to pinpoint
the cause
• Thousands of parts &
processes
• Vehicle assembly system &
subsystems
Wide variety of
suppliers
• Domestic & international
Page 5

6. Supply Chain Management
Critical to
producing a
quality product Well-defined,
documented &
controlled quality
management system
• Should exist at each step in the
automotive process
• Inspection programs are not
enough… no matter how
sophisticated
Page 6

7. ISO/TS 16949:2009
Replaced 2002 version
Emphasizes:
• Continuous improvement
• Elimination of variation, defects & waste in production & supply chain
Components of ISO 9001:2008
• Quality system training can vary from operator to operator & includes
employee job skills
Page 7

8. No Quality Management? The Price…
Assembly lines running 24/7
• Defective parts or variation in assembly results in:
• Lost money
• Lost production time
• Decreased customer satisfaction
• Poor quality
• Defective final products
• Recalls
• Exposure to liability
• Negative publicity
Page 8

9. Automotive Supply Chain
ISO 16949:2009 is generally required
• For suppliers to automotive OEMs
• ISO 9001:2008 quality system certification - optional for many industries
Using suppliers without ISO certification weakens
supply chain integrity
Quality of end product is compromised
Page 9

10. OEM & Supplier Requirements
Use a process approach to
quality
• Verified & current procedures
• Proper documentation & records
• Available to all end users in production
process & supply chain
Page 10

11. OEM & Supplier Requirements
Take a proactive approach to customer satisfaction
• Define customer requirements
• Build safety/reliability vs. fixing problems later
Emphasize continuous improvement
• Everyone’s responsibility
• Best ideas may come from those who do the work every day
• Includes corrective & preventative action, plus proactive approaches
• Will minimize or eliminate need for corrective action & repeat problems
Page 11

12. Achieving Automotive Quality
ISO/TS 16949 certification Keep automotive
is 1st step manufacturers off the
recall list – and drivers
Next: ensure all OEM safely on the road
suppliers are certified
Manage & continuously
improve quality
management systems
Listen to customer
requirements; exceed
customer expectations
Page 12

13. Thank You
5936 Ford Court, Suite 203
Brighton, MI 48116
Phone: 810.534.2222
E-mail: info@cebos.com
http://www.cebos.com/understanding-iso-ts-16949-and-the-automotive-industry/
www.cebos.com Images used with permission from Microsoft.