Slides from my March 20, 2013 presentation on how Yale University is using Tumblr, and best practices for higher-ed institutions on the platform. Here's a link to the presentation notes: https://www.dropbox.com/s/frzahtisi784bs8/YaleOnTumblr_PresentationNotes.pdf?dl=0

1. yaleuniversity.tumblr.com

6. Access.

15. 1) “Why should I care?”
2) “Which community is this meant
to delight?”
3) Attractive graphics, useful info
4) Timing
5) Short, punchy copy
6) Tagging
The Anatomy of a Good Post

18. Remember: Tumblr is a community, and a place
for creative, informative content. You must be
prepared to be an enthusiastic participant.
Example of content that does well: gorgeous
photography, infographics and archival material
that is relevant to your subject area.
Certain institutional updates are more
appropriate for your primary website.
Does Tumblr make sense
for my department?

19. 1) Allows you to connect with
enthusiastic, niche communities.
2) Provides a good frame for
thinking about how to produce
good content.
Tumblr is valuable because

20. 1) higheredsocialmedia.tumblr.com
2) tumblr.com/spotlight
Resources

21. Love your fandom.
Thank you.
Emmanuel Quartey
Email: equartey@gmail.com
Twitter: @equartey