1. Positiva records:
The history of Positiva Records:
Positiva is a subsidiary of EMI Records and is one of the biggest dance
music labels in the UK. The record label was set up in1883, by Nick Halkes, who previously
ran XL Recordings; they noticed the burgeoning dance scene in the UK was maturing at this
point. Its headquarters are at the EMI offices in Brook Green in West London, where it is
currently the only large dance music label under the EMI banner. Positiva has always
claimed that it is simply a record label which takes underground hits and pushes them to
the foreground, and its influence on dance music is hard to ignore.
Significant Artists signed by Positiva Records:
David Guetta
Pitball
Lil’ love
Caspa
Riva Starr
Sam Sparro
The logo of Positiva Records reflects the name which is to be expected. The blue cross is a
positive sign showing prospect and hopefulness because, it is positive. The blue is quite
calming and almost a healing colour that you would expect to find in a hospital maybe,
which could reflect the cross which is significantly found on the side of ambulances. I
believe they are connoting that help and nurse a band or artist to be at its best.
Where is Positiva Records located?
43 Brook Green, London, United Kingdom, W67EF
Year it was established?
1993
Parenting company?
EMI: This record company is one of the world’s leading music companies, supporting some
of the most famous artists, such as Lilly Allen, The Beatles, and Katy Perry.

2. Toolroom Records:
The history of Toolroom Records:
Toolroom Records is an independent UK Dance record label
producing house music with a ‘twist of funk’, which was
founded by Mark Knight
and has for the past 8
years building its business and reputation. Mark does a
lot of promotional material in order to get out the
name ‘Toolroom’. He does this by producing a CD using
the name ‘Toolroom Knights’ because it will promote
the record label and him; also it will promote the labels
artists.
Artists signed to Toolroom Records:
Coldplay
Benny Benassi
Deadmau5
Florence and the machine
The logo seems to be compiled by strait lines and blocks maybe suggesting the ‘Toolroom’
looks. The record label gets people to fit the mould of a selling artist, which could be
signified by the blue block fitting into the right angle of the two white blocks.
Where is Toolroom Records Located?
Newlands, Pheasant Lane, Loose, Maidstone, Kent ME15 9QR
What are Toolroom’s divisions?
Shapiro Bernstein supports Toolroom Record’s publishing division.
Sub labels: Leaders Of The New School, Toolroom Trax.
They promote their
record labels through
their website and
prominently displaying
their name and logo on
their album covers.
They promote their
artists by bringing out a
series of volumes of
‘IBIZA’ albums or
‘Toolroom Knights’.

3. Cherry Tree Records:
The history of Cherry Tree Records:
Cherry Tree Records is an American record label; it was an imprint of
Interscope Records until June 30th, 2012. Cherry Tree is now a venture
label of Interscope Records with no change to the roster. The record
label was founded in 2005 by a person called Martin Kierszenbaum
(Kierszenbaum is German for cherry tree which is why the record label
was called this.) The label purely focuses on the potential growth of
new and upcoming artists. Cherry Tree also has a radio station that focuses on
alternative pop; this could act as a promotional thing for Cherry Tree and their artists.
Significant artists signed to Cherry Tree Records:
Far East Movement
Ellie Goulding
Cover drive
Keane
LMFAO
La Roux
Former artists:
Lady gaga
Noah and the whale
The logo is pretty generic to the name of the record
label, representing a cherry tree. The graphics are
simple and emphasise the cherry in the tree through the use of a vibrant red in contrast to
the black and white background and tree. This could represent the idea of an artsts
standing out amongst others.
Where is Cherry Tree located?
USA
What are cherry Trees Divisions?
Interscope Records (In the USA) Distributor
Polydor Records (In the UK) Distributor
Parent company?
Universal Music group: It is the largest of the ‘big four’ record companies. It is a
subsidiary of Vivendi