Creativity and inspiration can come from anywhere - listening to music, reading books or just stepping out of the office. The paths to enlightenment are virtually endless. What’s less certain is the time allowance and confidence of success you can assign this ‘eureka’ moment to.
In this digitally connected age, designers are expected to be hybrid creative-marketer and think like a consultant. Good looking work without meaning and purpose struggle in making an impact. Hours you have spent on your craft could go down the drain.
In my experience, the only way to really achieve consistent success stories over and over again is to begin with data. Lots of it. And knowing the right questions to ask and interrogate. The intersection of Data and Design is where the left meets right, and when reasons learn to rhyme. Without data analytics, you are in the dark about their customers. And why should you? When the quantitative data available in the public can help you make better, more informed decisions and improve your products and/or services.
Learn how to get smarter in design with a data-led approach that is bound to impress your bosses or clients.
3. • 10+ years in communications
• Founded BRCKTS in 2014
• Student at Hyper Island. Academic:
“Contagion Design Thinking”
• Certified in Google Analytics,
Adwords, Video Ad & Mobile Ad
• Learning Data Analytics with R
4. “You are the most talented, most interesting, and
most extraordinary people in the universe. And
you are capable of amazing things. Because you
are the Special. And so am I. And so is everyone.”
- The Lego Movie
9. Data X Design
SCIENCE
Gaining strategic insights to make
the right decisions across business
ART
Solving complex problems with
solution and action-based approach
10. Borrowing from the start up scene
Data as a differentiator Ethnographic research Lean startup experiments
Design Thinking
14. But in reality, your prospects’ decision making is
a circular journey with four key phases:
15. The buyer’s journey is nothing more than
a series of questions that must be answered.
What this means:
What is/ are? Why important?
How to?
Who?
How much?
Where?
18. What influences their consideration & evaluation?
Value = Cost + Duration + Appearance
19. What are their pain points/ frictions we should reduce?
Lack of info & transparency
20. The additional struggle during
their moment of purchase
The Choice: Braces vs Clear Aligners
People looking into orthodontic treatments are more likely
go for braces over Invisalign due to familiarity and price
consideration.
21. This is backed by the search interest in SG over the
past 5 years. Interest in invisalign remains dormant.
22. A closer look into trends for the past year
(10 Jan 2016 - present)